A Landing Page for a New Product in One Evening: A Case Study from NordHarvest

That evening, with hours, not days, remaining before the exhibition, I had only the names of four types of quick omelets and their ingredients. This resulted in a working landing page for NordHarvest's new product—with a product presentation, a trust block, and a form that automatically turns the product selection into a personalized commercial offer. I created it using a reference (taking a ready-made sample style and adapting it to my product) using 1001site AI —I'm exploring the building blocks of such a landing page and how it autogenerates the commercial offer.

How it all began: a landing page for a product that didn't exist yesterday

Our team was getting ready for an exhibition, and we needed a dedicated landing page for the new line—four flavors of quick omelets—and urgently. There were few introductions: the flavor names and ingredients. The longest part of this project wasn't the layout, but the packaging of the message.

I needed to figure out how to present a new product so it would appeal to audiences from different countries. To do this, I had to analyze the packaging and positioning of similar products from competitors before writing my own copy. At the same time, I was coordinating internally—in my case, with my strictest editor, my wife. Her comment, "It must be beautiful," I had to decipher myself.

To avoid getting bored during the process, I fed the neural network, along with the script, a quote from Igor Kolomoisky: "Life is a supermarket: take what you want, but the checkout is ahead." The landing page ultimately played on this quote: a self-checkout, product scanning, and a receipt at the end, which turns into a personalized sales pitch.

How to prove a product's authenticity on a landing page

Each of the four flavors has its own separate card with ingredients, nutritional information per 100g, protein per serving, and egg replacement ("replaces 12 eggs"). These are specific figures from the packaging, transferred to the website, and not just some vague marketing promise.

Next to the card is a "Submit Request" button: visitors can immediately select the flavor they're interested in and proceed to the next step without having to scroll through the site again.

Why does the landing page include a workshop and certificates, and not just packaging?

The product is new, and the landing page's audience is primarily a buyer (a purchaser from a retailer or store), not just the end customer. They need to understand the real production behind the packaging before putting the product on the shelf. Therefore, the website includes a separate section with information (70+ SKUs – individual industrially produced product units, 40+ active distributors), ISO 22000 certification, export logistics, and photos from the production line.

This trust block solves a specific problem for a new product: it removes the question "is this a real company or just another business card website" before it's even asked to a manager.

What happens when a visitor selects a product on a landing page?

Then the "checkout" from the aphorism comes into play. The visitor creates a sample set of four flavors—the interface collects them in the shopping cart and simultaneously prints a receipt, formatted like a real one: with the items, quantity, and total.

The receipt here is just the beginning of the scenario, not its conclusion. Below it is a form that e-mail, "Leave your contact information, receive a personalized commercial proposal in PDF format, and a manager will send you a price list and WhatsApp." This is the automated proposal generation I wrote about in the channel post: the collected "receipt" from the cart is automatically converted into a proposal, and the sales department's contact information is listed right next to it on the page for those who want to contact you directly, without using the form.

How does automated commercial proposal generation work using a business card photo?

For times when time is even more precious, the landing page offers a second scenario—one that eliminates the need to fill out a form manually: take a photo of your business card using a camera scanner, and the system then automatically determines the language of the offer based on the region and language of the business card.

If you don't have a business card handy, there are backup options: upload a photo from your gallery or enter the information manually. The channel's post describes this mechanism as "auto-generating commercial offers in 100+ languages"—that's how it's presented on the landing page itself. Apart from this specific form, 1001site itself can translate the website interface and content into 107 languages.

What is this landing page technically made of?

This is 1001site "landing" mode, not development from scratch. The style is selected based on a reference: in clone mode, the site replicates the structure, fonts, colors, and movement of the selected template exactly, and the texts for a specific business are written anew, not copied from the template. Product cards can also be filled using a link—to an old website, Instagram profile, or a table, if such material already exists.

The landing page is hosted on its own domain—nordharvest.dansoy.com.ua—not on the website builder's technical link. 1001site issues and renews the SSL certificate for its domain itself, so there's no additional charge.

If you need to change the wording after the exhibition, add a fifth flavor, or update the production block numbers, you can do so verbally through the account's AI assistant—the interface is designed like a messenger: make a change, and the website updates. There's no need to delve into the code or call a developer for such changes.

How much does it cost and how long does it take to put together a landing page like this?

After payment, the AI agent builds the website in the chosen style in 2-7 minutes. After that, time is spent on things that can't be solved automatically: choosing wording, product photos, and coordinating with the "boss" (in my case, my wife). The "All Inclusive" plan is €45 per month, with the first month discounted by a promo code for €25 and the second month discounted by €45. There's no trial period, and payment is by card through Stripe. For those who need a finished result without any manual work, the "Turnkey" plan is suitable - €1,650 per month: the entire website is built for the client, from style to domain, and 12 months of hosting are included free.

Who would benefit from this landing page format for a new product?

This format addresses a specific situation: a new product, a deadline (exhibition, launch, season), and the need to immediately collect orders, not just show off pretty packaging. It's ideal for a manufacturer or distributor introducing a new product line. In one go, you can get both a product presentation and a channel for collecting commercial proposals—without a separate "Contact Us" form that then has to be manually converted into a commercial proposal.

This type of landing page is overkill for a simple business card for a single professional or a local service: a standard landing page without an order builder is sufficient. However, for a B2B product launch, where the initial inquiries are often similar, such as "send prices and samples," automated proposal generation eliminates the manual work at this very step.

I discussed a similar problem—how a manufacturer can reach buyers and retailers—in a case study about a sauce manufacturer using AI to enter retailer shelves: There are promotional tools there, and here is the landing page itself, to which these tools lead the buyer for the first meeting.

If your product has a powerful aphorism similar to the one featured on this landing page, write to me in the channel; I'll create a similar landing page to suit your needs.

Sources

• Post from the "Business with AI" channel: https://t.me/promtvibeadd/449
• NordHarvest Landing Page: https://nordharvest.dansoy.com.ua/
• Assembly process video: https://youtu.be/qkRbv4IWChM