Impendulo emfushane: ukuhlola ukufakwa kwewebhusayithi yakho ku-inthanethi, faka isizinda sakho ku- PromoPilot's Site Indexation Checker. Ithuluzi lizolinganisa ukuthi mangaki amakhasi isizinda esinawo ku Google (sesha "isayithi:"), libale ama-URL ku-sitemap.xml yakho kanye nanoma yimaphi ama-sitemap afakiwe, bese libonisa iphesenti lokumbozwa kwenkomba—ngencazelo elula. Kumahhala futhi akudingi ukubhaliswa. Ngezansi, uzothola ukuthi ungayifunda kanjani igebe phakathi kwe-index ne-sitemap, ukuthi kungani kungenzeka kuzo zombili izinhlangothi, nokuthi yini okufanele uyenze esimweni ngasinye.
Ngihlola lokhu kungakapheli umzuzu wokuqala ngijwayelene nanoma iyiphi isayithi: umuntu oyedwa omboza iwebhusayithi ungitshela ngokushesha ukuthi iphrojekthi inezinkinga zokuhlela noma ukuthi ngingadlulela kokuqukethwe.
Ukuhlolwa kokufakwa kwezinkomba kuwebhusayithi kubonisani?
Lokhu ukubuka isayithi lilonke, ngaphandle kokuhlola amakhasi ngamanye. Inani eliyinhloko ukuqhathanisa izinombolo ezimbili: lokho okutshele Google nokuthi yini edingekayo.
| Isikhombisi | Kubalwa kanjani? | Kungani lokhu kubalulekile ku-SEO kanye nebhizinisi? |
|---|---|---|
| Amakhasi ku-index ka- Google | Cela isayithi: isizinda nge-proxy | Mangaki amakhasi ewebhusayithi angadala ithrafikhi yokusesha? |
| Amakheli ku-sitemap.xml | Bala wonke ama-URL, kufaka phakathi amamephu afakiwe | Mangaki amakhasi owabheka njengabalulekile futhi owaphakamisa ku Google |
| Ukumbozwa kwenkomba, % | Inkomba ÷ imephu yesayithi | Ingakanani Google "eyamukele" isayithi lakho? |
| Ukuhumusha | Isiphetho ngolimi olulula | Asikho isidingo sokuqagela ukuthi lokhu kuhle noma kubi. |
| Ukuhlola kabusha amakhasi | Ukuqhubekela phambili ekuhloleni ama-URL ngamanye | Thola isizathu usebenzisa isibonelo esithile |
Ungahlola kanjani ukufakwa kwewebhusayithi ku-inthanethi?
- Isihloli Sokukhomba Isayithi Esivulekile.
- Faka ikheli lewebhusayithi - isizinda noma ikhasi lasekhaya.
- Chofoza okuthi "Hlola Isayithi" bese ulinda Google ukuthi icele futhi ihlole imephu yesayithi.
- Linganisela ukumbozwa - iphesenti kanye nencazelo ngezansi.
- Vala izikhala: Hlola amakhasi ngamanye angekho ohlwini bese ulungisa imbangela.
Nakhu ukuthi ikhasi lamathuluzi libukeka kanjani: insimu yesizinda, ikhawunta yokuhlola kwamahhala, kanye nencazelo yalokho okubalwayo.
Okubalulekile: Ithuluzi lisesha amamephu esayithi ngokuzenzakalelayo. Uma kungekho imephu yesayithi, noma itholakala ekhelini elingajwayelekile futhi ingachazwanga ku-robots.txt, imephu yesayithi izoba namakheli angenalutho—futhi lokho kuyimpumelelo yokuqala.
Ungayifunda kanjani i-index coverage nokuthi yini okufanele uyenze ngesikhala?
Iziqondiso zami ezisebenzayo aziyona isikali esisemthethweni, kodwa okuhlangenwe nakho kwezivivinyo eziningi.
- 80–100% kuyinto evamile. Igebe elincane libonisa amakhasi amasha i- Google engakawafinyeleli.
- 50–80% — ingxenye enkulu yamakhasi ayikho emiphumeleni yokusesha. Bheka iphethini: yisiphi isigaba esingekho?
- Ngaphansi kuka-50% - inkinga yesistimu: izingxenye ezivaliwe, amakhophi aphindaphindwayo, amakhasi amancane, noma imephu yesayithi egcwele udoti.
- Ngaphezu kwe-100% kusho ukuthi inkomba iqukethe amakhasi amaningi kunemephu. Lokhu akuyona imbangela yokujabula: ngokuvamile kufaka phakathi izihlungi, amathegi, amakhasi anemingcele, kanye nama-duplicate.
Okufanele ukwenze uma ukumbozwa kuphansi:
- Thatha ama-URL angu-3-5 kumephu yakho yesayithi angekho ku Google bese uwahlola ngamunye ngamunye usebenzisa i-Page Indexing Checker. Ngokuvamile, imbangela iyafana: i-noindex kuthempulethi yesigaba, i-canonical URL yesigaba, noma ifayela le-robots.txt elingavunyelwe.
- Hlanza imephu yakho yesayithi. Kufanele ibe namakhasi abuyisa u-200 kuphela, ngaphandle kwe-noindex, futhi enekheli elisemthethweni. Ukuqondisa kabusha, ama-404, nama-URL avaliwe kumephu yesayithi kuyadida Google.
- Hlola izixhumanisi zamakhasi angekho. Uma isigaba singaxhunywanga kumenyu noma ezigabeni, Google isibheka njengesingabalulekile.
- Hlola okuqukethwe. Google ayithandi ukukhomba amakhulu amakhadi afanayo noma izihloko ezinamagama angu-150—kufanele zihlanganiswe noma zandiswe.
Isimo esivamile. Isitolo esiku-inthanethi: imephu yesayithi inamakheli angu-1,200, inkomba inawo angaba ngu-450—ukumbozwa kungaphansi kuka-40%. Ukuhlola amakhasi amaningana angekho kwembule into efanayo: i-canonical yayo yonke imikhiqizo ehlukahlukene ikhombe kumkhiqizo "ongumzali", kanti kweminye imikhiqizo yabazali, ikhombe esigabeni. Ngemva kokuhlela ithempulethi nokwakha kabusha imephu yesayithi, ukumbozwa kwanda kwafika ku-85% zingakapheli izinyanga ezimbili, futhi amakhasi Google eyayingawazi ngaphambili avele emiphumeleni yokusesha.
Okunye okutholakele okuvamile imephu yesayithi esiphelelwe yisikhathi. I-plugin yayeka ukuyibuyekeza ngonyaka odlule, futhi imephu yesayithi iqukethe imikhiqizo esusiwe, kuyilapho izingxenye ezintsha zingakafakwa. Ithuluzi lizokukhombisa lokhu ngokungaqondile: imephu yesayithi iqukethe ama-URL ambalwa noma amaningi kakhulu uma kuqhathaniswa nalokho okubonayo kuwebhusayithi.
Okufanele ukwenze uma ukumbozwa kungaphezu kuka-100%: Hlola imiphumela yosesho yesayithi:domain ukuze ubone ukuthi yimaphi amakheli angadingeki. Vala isihlungi, ukuhlunga, kanye namakhasi emiphumela yosesho kusukela ku-index (noindex noma canonicalize kuya kunguqulo eyinhloko), lungiselela inguqulo eyodwa yesizinda—eno-www noma engenayo—kanye no-301 kwenye.
Ukuqhathanisa: Ukuhlolwa kokukhomba iwebhusayithi ye-PromoPilot kanye nezinye izindlela
| Ithuluzi | Yini yamahhala? | Imikhawulo | Ifanelekela bani? |
|---|---|---|---|
| I-PromoPilot — Isihloli Sokukhomba Iwebhusayithi | Amakhasi ku Google, amakheli kumephu yesayithi, ukumbozwa ku-%, ukuhumusha | Inombolo ekulesi siza iyisilinganiso, hhayi idatha eqondile. | Hlola ngokushesha noma iyiphi iwebhusayithi, eyakho noma yomunye umuntu, ngaphandle kokufinyelela |
| Umbiko Wokukhomba Ikhonsoli Yokusesha | Idatha eqondile: ifakiwe ohlwini, ayifakiwe nokuthi kungani | Iwebhusayithi yakho eqinisekisiwe kuphela | Kwabanikazi - ukuze uthole ukuhlaziywa okuningiliziwe |
| Isayithi elenziwe ngesandla: umbuzo ku Google | Inani elilinganiselwe lemiphumela | Akukho ukuqhathaniswa nemephu yesayithi futhi akukho ncazelo | Isilinganiso sokuqala ngomzuzwana |
| Isicabucabu se-SEO esimemezayo | Ukukhasa kwesayithi nokuqhathaniswa nemephu yesayithi | Angazi ukuthi yini eku- Google index; amakheli afinyelela ku-500, kudingeka ukufakwa | Thola amakhasi ezintandane kanye nalawa angenalutho kumephu |
Isiphetho: I-Search Console inikeza idatha enembile yesayithi lakho, kodwa udinga ukwazi ukuthi uwufunda kanjani umbiko wayo. Ukuqinisekiswa kwe-inthanethi kuphendula umbuzo oyinhloko ngesibalo esisodwa futhi kusebenza kunoma yisiphi isizinda—isibonelo, lapho kuhlolwa isayithi ngaphambi kokuthenga, iklayenti elisha, noma umncintiswano.
I-PromoPilot inamathuluzi e-SEO angu-87 amahhala. Uma ukumbozwa kuphansi, isinyathelo esilandelayo ukuhlola ukufakwa kwekhasi elithile: kunesihloko esihlobene esigabeni esimboza i-noindex, i-robots.txt, kanye ne-canonical. Imephu yesayithi ngokwayo ingahlaziywa kalula nge-analyzer yemephu yesayithi.
Kunembile kangakanani ukulinganiselwa kwenani lamakhasi ku-index?
Inani lamakhasi ombuzo othi "isayithi:" liyisilinganiso se Google, hhayi inani eliqondile. Kumasayithi amancane, ngokuvamile licishe libe ngokoqobo, kodwa kumasayithi amakhulu, lingahluka kakhulu futhi lishintshe kusukela kokuhlola kuya kokuhlola. Izibalo eziqondile zesayithi lakho zitholakala kuphela ku-Search Console.
Ngakho-ke, bheka ukulandelana kobukhulu kanye nokuguquguquka, hhayi inombolo eqondile. Uma imephu yesayithi inamakheli angu-2,000 kanti inkomba inawo angaba ngu-300, kunenkinga, kungakhathaliseki ukuthi ingakanani imingcele yephutha. Uma ingu-1,900 uma kuqhathaniswa no-2,000, konke kulungile. Futhi uyihlole kanye ngenyanga: ukwanda noma ukwehla kokumbozwa kubaluleke kakhulu kunesibalo esithathwa kanye kuphela. Kulula ukurekhoda imiphumela etafuleni elilula—usuku, amakhasi kunkomba, amakheli kumephu yesayithi, ukumbozwa—bese uyiqhathanisa ngemva koshintsho ngalunye olukhulu kusayithi.
Kunini lapho ithuluzi lamahhala linganele khona?
Isibalo sokumbozwa sibonisa ubukhulu benkinga, kodwa hhayi ikhambi layo. Kudingeka uchwepheshe uma:
- Ukumbozwa kungaphansi kuka-50% futhi imbangela ayitholakali ezibonelweni eziningana;
- inkomba iqukethe izinkulungwane zamakhasi angafuneki ezihlungi namapharamitha;
- ngemva kokuthutha noma ukuklama kabusha, ukumbozwa kwehla kakhulu;
- Le sayithi inezilimi eziningi, futhi udinga ukuqonda ukuthi yiziphi izinguqulo zolimi ezamukelwe Google.
Yini engingayenza ngewebhusayithi yakho?
Igama lami nginguValeriy Danyuk, futhi ngingunjiniyela kanye nochwepheshe we-SEO onamakhasimende aneminyaka engu-12 nangaphezulu kuka-200. Ukufaka ohlwini amakhathalogi amakhulu namawebhusayithi anezilimi eziningi kuwumsebenzi wami wansuku zonke.
I-SEO kanye nokukhushulwa
- Ukuhlolwa kwe-Turnkey SEO: Ngihlaziya umbiko wokufakwa ohlwini, ngihlanze imephu yesayithi, ngivale amakhasi e-junk, futhi ngithuthukise ukumbozwa.
- Izihloko ezifakwa ohlwini: Ibhulogi ye-SEO enikwe amandla yi-AI eletha amakhasimende e-organic.
- Ukufakwa ohlwini lwezilimi eziningi – i-portal yokuhamba ngezilimi ezingu-33 ene-RTL kanye nokuhlaziywa kwendlela yokwakha iwebhusayithi yezilimi eziningi ngaphandle komhumushi: inguqulo ngayinye yolimi kumele ifakwe ohlwini ngokwehlukana, ngaphandle kwalokho umsebenzi wokuhumusha uyaphela.
Amawebhusayithi nezitolo eziku-inthanethi
- Ikhathalogi yemikhiqizo engu-300 ngemizuzu embalwa nje —enemephu yesayithi ebuyekezwa ngokuzenzakalelayo.
- Iwebhusayithi yesayithi 1001site: imephu yesayithi, idatha ehlelekile, kanye nokuboniswa kweseva kulungiselelwa ngokuzenzakalelayo, ngakho amakhasi abonakala ngokushesha ezinjinini zokusesha.
I-CRM, ukubalwa kwezimali kanye nokwenza izinto ngokuzenzakalela
- I-accounting, ukugcinwa kwamabhuku, kanye nesitolo esinemikhiqizo engu-30,000 —lapho ukumbozwa kwezinkomba kulinganiswa ngezinkulungwane zamakhasi.
- Uhlelo lokubala lwenyanga lwesitolo esiku-inthanethi senkampani evela eCzech Republic.
Ngithumelele isizinda sakho ku- Telegram - Ngizohlola ukumbozwa bese ngikutshela ukuthi yisiphi isigaba esingekho ohlwini.
Umphumela
- Ukuhlola ukuhlonza iwebhusayithi kuqhathanisa izinombolo ezimbili: amakhasi ku Google namakheli kumephu yesayithi.
- U-80–100% uvamile; ngaphansi kuka-50% kuyinkinga yesistimu; ngaphezu kuka-100% kuyimfucuza ohlwini.
- Bheka imbangela usebenzisa izibonelo: hlola amakhasi amaningana awile ngalinye ngalinye bese uhlanza imephu yesayithi.
- Uma ukumbozwa kwesayithi lakho kwehlile ngemva kokuthutha noma kunezinkulungwane zamakhasi, kudingeka ukuhlolwa; isayithi elisha elinesakhiwo esihlanzekile lingakhiwa ku- 1001site.
Hlola ukumbozwa kwenkomba yesayithi lakho — inombolo eyodwa izokutshela ukuthi kufanelekile yini ukumba ngokujulile.
Imithombo
- Ikhasi lethuluzi le-PromoPilot elithi "Iwebhusayithi Yokuhlola Uhlu Lwezinkomba" - indlela yokubala, ukumbozwa, kanye nemikhawulo.
- Usizo lwe Google Search Console - Umbiko Wokukhomba Amakhasi.
- Isikhungo Sokusesha se Google - Incazelo Yamamephu Esayithi.
- I-Screaming Frog — ikhasi elisemthethweni lamanani (umkhawulo wenguqulo yamahhala ungama-URL angu-500).
