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Valery Danyuk
Valery Danyukmai haɓakaƘirƙirar kayan aikin AI don kasuwanci. Inganci mai kyau. Mai araha.Rubuta a Telegram

Mai Duba Hreflang: Yadda Ake Nemo Da Gyara Kurakurai a Sigogin Harsuna Da Dama na Gidan Yanar Gizonku

Mai duba Hreflang akan layi: lambobin harshe, x-default, nassoshi kai-tsaye, da nassoshi tsakanin nau'ikan harshe

Abin da za ku samu

  • Duba tarin hreflang na kowane shafi: lambobin harshe, kwafi, x-default, kai-reference, URL statuss — kyauta
  • Fahimtar dalilin da yasa Google ke nuna sigar Jamusanci ga baƙi masu jin Turanci da kuma yadda za a gyara ta
  • Samfurin alamar daidai don gidan yanar gizo a cikin harsuna biyu ko fiye
Aiwatarwa: cikin mintuna 20Ajiyewa: zirga-zirgar ababen hawa da ke zuwa ga sigar harshe mara kyau

Amsar a takaice: don duba hreflang akan layi, liƙa adireshin kowane sigar harshe na shafi a cikin mai tabbatar da promoPilot hreflang kyauta sannan danna "Duba hreflang." Kayan aikin zai cire wasu hanyoyin haɗi daga <head>, duba tsarin lambobin harshe da yanki, kwafi, kasancewar x-default da hanyoyin haɗi zuwa shafin da kansa, matsayin HTTP na kowane madadin, kuma, idan an kunna maɓallin, har ma da nassoshi tsakanin sigogi. A ƙasa akwai yadda ake karanta sakamakon da kurakurai mafi yawan gaske.

Na yi aiki a kan ayyukan harsuna da yawa—daga gidajen yanar gizo masu harsuna uku zuwa tashar yanar gizo mai harsuna 33 tare da RTL—kuma hreflang ya kasance tushen matsaloli a kusan kowanne daga cikinsu. Kuskuren da ya fi tayar da hankali: an yi wa komai alama, amma sigar ɗaya ba ta haɗa ba—kuma Google yana nuna wa baƙi sigar harshe da ba ta dace ba, duk da cewa komai yana da kyau a farko kallo.

Menene mai tantancewa na hreflang ke dubawa?

Hreflang wata alama ce ga injunan bincike: "Wannan shafin yana da sigar wasu harsuna, ga adiresoshinsu." Shafukan da wannan alamar ta haɗa suna samar da rukuni. Mai tantancewa yana duba ko an haɗa wannan rukuni daidai.

Jarrabawa Me yake kallo? Me yasa wannan ya dace da SEO?
Madadin daga kai Duk alamun <link rel="alternate" hreflang="…"> a shafin Wannan shine alamar da Google ke karantawa.
Tsarin lambar da kwafi Harshe bisa ga ISO 639-1, yanki bisa ga ISO 3166-1 ( de, en-GB, cs-CZ), maimaitawa Google kawai yana yin watsi da lambar da ba ta da inganci.
x-tsoho Akwai sigar da aka saba da ita? An nuna wa waɗanda ba su gamsu da kowace harshe ba
Mai da hankali kan kai Shin shafin yana nuna kansa a cikin jerin? Ba tare da shi ba, ana ɗaukar ƙungiyar a matsayin ba ta cika ba.
Matsayin HTTP na madadin Shin kowane adireshi yana amsawa da lambar 200? Hanyoyin haɗi ko tura hanyoyin haɗin 404
Hanyoyin haɗi na juna Shin kowace sigar tana nufin baya Ba tare da tabbatarwa ba, ba a la'akari da nau'in hreflang ba.

Yadda ake duba hreflang na gidan yanar gizo akan layi?

Duba hreflang a matakai 4: saka URL daga rukuni, gudanar da duba, duba matsayin URL kuma kunna duba juna

  1. Buɗe mai tabbatar da hreflang.
  2. Saka adireshin shafin da ya kamata a haɗa a cikin rukunin, misali https://example.com/en/pricing/.
  3. Ka yanke shawara ko duba hreflang na juna ya zama dole. Maɓallin "Duba hreflang na juna" yana rage jinkirin tsarin dubawa: kayan aikin yana buɗe kowane madadin kuma yana duba alamar sa. Kunna shi don duba na farko - duba hreflang na juna shine mafi yawan sanadin karyewar hanyoyin haɗi.
  4. Danna "Duba hreflang" kuma bincika matsalolin: lambobi, x-default, kai-reference.
  5. Gyara duk wani yanki da ba shi da alaƙa kuma sake gwadawa da wani nau'in harshe daban don tabbatar da cewa rukunin ya dace da kowane gefe.

Ga yadda shafin kayan aiki yake: filin adireshin, maɓallin tabbatar da juna, da kuma bayanin abin da ake dubawa.

Shafin Inganta Hreflang kyauta na PromoPilot: filin URL, maɓallin duba juna, da maɓallin "Duba hreflang"

Yadda ake karanta sakamakon da kuma abin da za a gyara da farko?

Kurakuran Hreflang ba duka iri ɗaya bane. Na gyara su a wannan tsari:

  1. Madadin yana amsawa da kuskure ko kuma tura saƙo. Idan /de/preise/ ya dawo da 404 ko kuma ya tura saƙo zuwa shafin farko, haɗawar ba ta aiki. Ya kamata hreflang ya ƙunshi URL na ƙarshe kawai tare da matsayin 200 wanda ya dace da ƙa'idodin waɗannan shafukan.
  2. Babu hanyoyin haɗin yanar gizo. Sigar Ingilishi tana haɗuwa da sigar Jamusanci, amma sigar Jamusanci ba ta haɗuwa da sigar Turanci ba. Wannan yawanci yana faruwa ne lokacin da aka ƙara sabon harshe daga baya kuma ba a sabunta samfurin tsofaffin sigar ba.
  3. Lambobin da ba daidai ba. Misalai na yau da kullun sun haɗa da en-UK maimakon en-GB, cz maimakon cs don Czech, ua maimakon uk don Ukraine, ko yankin da ba shi da harshe. Injin bincike yana watsi da irin waɗannan kalmomin.
  4. Babu wani abu da za a iya yi wa kai. Kowace sigar dole ne ta lissafa kanta.
  5. Babu wani nau'in x-default. Ba kwaro bane, amma ba tare da shi ba, baƙi "daga wasu harsuna" suna samun sigar bazata.
  6. Kwafi. An jera lambar iri ɗaya sau biyu tare da adiresoshi daban-daban - Google bai san wanda zai zaɓa ba.

Daidaitaccen rukuni na shafi a cikin harsuna uku yayi kama da wannan - kuma iri ɗaya ne a cikin kowace sigar uku:

<link rel="alternate" hreflang="en" href="https://example.com/en/pricing/">
<link rel="alternate" hreflang="de" href="https://example.com/de/preise/">
<link rel="alternate" hreflang="cs" href="https://example.com/cs/cenik/">
<link rel="alternate" hreflang="x-default" href="https://example.com/en/pricing/">

Wani babban matsala da aka saba fuskanta ita ce ƙa'idar da ke nuna daga dukkan nau'ikan harshe zuwa na Turanci. Wannan ya saɓa wa hreflang: a lokaci guda kana cewa "wannan kwafin shafin Ingilishi ne" kuma "wannan sigar Jamusanci ce daban." Kowace ƙa'idar ƙa'idar ya kamata ta nuna kanta.

Yaushe ake buƙatar yankuna, ba harsuna kawai ba?

Lambar de ga duk baƙi masu jin Jamusanci ne. Lambar de-AT ta waɗanda ke Austria ne kawai. Ana buƙatar lambobin yanki idan kuna da abubuwan da suka bambanta ga kowace ƙasa: farashi daban-daban, kuɗaɗen shiga, jigilar kaya, da bayanan shari'a. Idan rubutun iri ɗaya ne, lambobin harshe sun isa - ƙarin sigar yanki suna ƙirƙirar kwafi kuma suna rikitar da tallafi.

Kyakkyawan yarjejeniya ga shago: de ga duk ƙasashen da ke magana da Jamusanci da de-CH idan Switzerland tana da farashi daban-daban a cikin francs. Sannan baƙi na Switzerland za su ga nasu sigar, kuma kowa zai ga na gabaɗaya.

Yadda ake ƙara sabon harshe ba tare da karya hreflang ba?

Yawancin kurakurai ba sa bayyana lokacin ƙaddamar da shafi, amma daga baya—lokacin ƙara harshe. Jerin abubuwan da na fi so don wannan:

  1. Sabunta samfurin duk nau'ikan da ke akwai, ba kawai sabuwar ba: kowane shafi ya kamata ya lissafa sabon harshe.
  2. Kada a buga shafuka marasa komai ko waɗanda ba a fassara ba tukuna. Idan babu fassarar tukuna, ya fi kyau kada a saka shafin a cikin rukunin maimakon a koma ga takarda.
  3. Duba URLs ɗin. URL ɗin da aka fassara ( /de/preise/ maimakon /de/pricing/) suna da kyau ga masu amfani, amma hreflang ya kamata ya ƙunshi waɗannan URLs, ba tare da tura su ba.
  4. Gudanar da mai tabbatarwa daga ɓangarorin biyu — sabuwar sigar da ɗaya daga cikin tsoffin, tare da tabbatarwa ta juna.
  5. Sabunta taswirar shafinka don taimakawa robot ɗin ya sami sabbin shafukanka cikin sauri.

Wannan yana ɗaukar awa ɗaya, kuma kurakuran da aka rasa a wannan matakin za su rikitar da sakamakon na tsawon watanni.

Kwatanta: mai tabbatar da hreflang da madadin

Kayan aiki Menene kyauta? Taƙaitawa Wa ya dace da shi?
PromoPilot - mai inganci mai inganci Lambobi, kwafi, x-tsoho, nunin kai, matsayin HTTP, hanyoyin haɗin kai Rukunin mutum ɗaya a kowane duba, yana karanta alamar alama daga kai Duba shafukan mahimmanci na gidan yanar gizon ku ko na wani cikin sauri
Na'urar Bincike Google Duba URL: Wace Sigar Canonical ce Google Ya Zaɓa? Kawai ga shafin yanar gizonku da aka tabbatar, babu wani rahoto na daban na hreflang Fahimci yadda Google ke kallon takamaiman sigar
Gizo-gizo mai kururuwa na SEO Rarraba shafin yanar gizo tare da rahotannin hreflang Ana buƙatar shigarwa, sigar kyauta tana da iyaka akan adiresoshi Duba duk sigar harsuna a lokaci guda
Kayan Aikin Mai Kula da Yanar Gizo na Ahrefs Binciken gidan yanar gizo, gami da kurakuran hreflang Kawai ga shafukan yanar gizonku da aka tabbatar Kulawa akai-akai na aikinku

Kammalawa: don duba wani takamaiman shafi—misali, bayan ƙaddamar da sabon harshe—mai tantancewa ta yanar gizo ya fi sauri. Shafin yanar gizo mai dubban shafuka a cikin harsuna da dama yana buƙatar mai rarrafe wanda zai iya rarrafe su duka.

PromoPilot yana da kayan aikin SEO guda 87 kyauta. Na gaba a cikin jerin akwai labarin kan nazarin alamun meta: yana kuma nuna hreflang na shafi, amma ba tare da duba daidaito da matsayinsa ba.

Menene iyakokin mai tabbatar da hreflang?

Mai tantancewa yana karanta wasu zaɓuɓɓuka daga <head> na takardar. Idan hreflang ɗinku yana cikin taswirar shafin yanar gizon XML ɗinku ko kanun HTTP, kayan aikin ba zai gan shi ba - wannan ba kuskuren gidan yanar gizo bane, amma fasalin tabbatarwa ne. Yana duba rukuni ɗaya a lokaci guda; don tabbatar da cewa an yiwa dukkan shafin alama daidai, kuna buƙatar duba samfuran don duk nau'ikan shafi ko gudanar da crawler. Kuma, ba shakka, mai tantancewa ba ya kimanta ingancin fassarar - fassarar na'ura ba tare da gyara hreflang ba zai cece ku.

Yaushe kayan aiki kyauta bai isa ba?

Hreflang Validator ko Turnkey Multilingual SEO: Tabbatar da Rukunin Mutum ɗaya da kuma Cikakken Alamar Yanar Gizo Mai Aiki da Kai

Mai tantancewa zai gano kuskure, amma ba zai sake rubuta samfurin shafin ba. Ana buƙatar ƙwararre idan:

  • akwai harsuna sama da uku, kuma ana buƙatar a samar da hreflang ta atomatik ga kowane sabon shafi;
  • Kana shiga sabbin kasuwanni kuma kana yanke shawara kan yadda za ka tsara adiresoshi: manyan fayiloli, ƙananan yankuna ko yankuna daban-daban;
  • Google ya nuna sigar da ba daidai ba cikin taurin kai, amma da farko kallo babu kurakurai a cikin alamar;
  • Ba wai kawai ana buƙatar hreflang ba, har ma da fassarar, tags na meta, da kuma alamar rubutu a cikin kowane harshe.

Me zan iya yi wa gidan yanar gizonku?

Ni Valeriy Danyuk ne, mai haɓaka manhaja kuma ƙwararre a fannin SEO: shekaru 12, abokan ciniki sama da 200, da kuma ayyuka da yawa na harsuna da yawa don Turai.

SEO da harsuna da yawa

Yanar gizo, shaguna da lissafin kuɗi

Aiko min da adireshin gidan yanar gizonku mai harsuna da yawa ta hanyar Telegram - Zan duba tarin shafuka masu mahimmanci kuma in gaya muku inda kuke rasa zirga-zirga.

Sakamako

  1. Mai duba hreflang akan layi yana nuna lambobin, x-default, kai-tunani, matsayi da haɗin gwiwar rukuni na juna.
  2. Gyara a cikin wannan tsari: madadin da ya lalace → hanyoyin haɗin yanar gizo → lambobi → nassoshi kai → x-tsoho → kwafi.
  3. Tsarin kowace sigar harshe ya kamata ya nuna kansa, ba ga harshen "mai ƙwarewa" ba.
  4. Ga manyan shafuka masu harsuna da yawa, ana samar da hreflang ta amfani da samfuri, ko kuma ana amfani da dandamali inda ake haɗa harsuna ta atomatik, kamar 1001site.

Duba shafin yanar gizonku mafi mahimmanci tare da na'urar tantancewa ta hreflang kyauta — tare da tabbatar da juna.

Majiyoyi

  • Shafin Ingantaccen Hreflang na PromoPilot — jerin abubuwan dubawa da Tambayoyin da ake yawan yi.
  • Cibiyar Bincike Google - Takardu game da nau'ikan shafuka na gida da hreflang.
  • Kayan Aikin Yanar Gizo na Scrog da Ahrefs - bayanin binciken shafin.

Nassoshi da tushe

Tambayoyi da Amsoshi

Me yasa tsarin x-default yake da mahimmanci?

x-default yana gaya wa injin bincike wane sigar da zai nuna idan babu ɗayan harsunan da ke cikin rukunin da ya dace da baƙon - misali, mai amfani da burauzar Japan a shafin yanar gizo mai sigar Jamusanci, Ingilishi, da Czech. Yawanci, x-default yana nuna sigar Turanci ko shafin zaɓin harshe.

Me yasa haɗin kai yake da mahimmanci?

Google yana girmama nau'ikan hreflang ne kawai idan an tabbatar da hanyar haɗin a ɓangarorin biyu: sigar Jamusanci tana haɗuwa da sigar Ingilishi, sigar Ingilishi kuma tana haɗuwa da sigar Jamusanci. Idan babu hanyar haɗin baya, ana yin watsi da alamar wannan nau'in, kuma sigar da ba daidai ba na iya bayyana a sakamakon bincike.

Ina za a sanya hreflang: a cikin HTML, a cikin kanun labarai, ko a cikin taswirar shafin yanar gizo?

Google yana goyan bayan hanyoyi guda uku: alamun haɗi a kan takardar, kanun HTTP (masu amfani ga PDFs), da kuma taswirar shafin XML. Zaɓi ɗaya kuma yi amfani da su akai-akai. Mai tabbatar da PromoPilot yana karanta madadin daga kan takardar, don haka ba zai ga alamar a cikin taswirar shafin ba.

Mun duba gidan yanar gizon, amma babu wanda zai gyara shi?

Wannan kayan aiki kyauta yana bayyana matsaloli. Zan yi nazarin rahoton, in ba da fifiko, sannan in gyara su: Binciken SEO, hanzartawa, yin alama, da ƙaura zuwa sabon shafin yanar gizo ba tare da rasa matsayi ba.