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Valery Danyuk
Valery Danyukmai haɓakaƘirƙirar kayan aikin AI don kasuwanci. Inganci mai kyau. Mai araha.Rubuta a Telegram

Mai Samar da Tambarin Meta akan Layi: Yadda ake Rubuta Lakabi, Bayani, da Buɗe Jadawali da Saka Lamba

Mai samar da alamun meta akan layi: take, bayanin, da Buɗe Jadawali tare da samfoti da lambar HTML da aka riga aka yi

Abin da za ku samu

  • Toshe HTML da aka riga aka yi tare da take, bayanin, ƙa'idodi, robots, Buɗe Zane, da Katin Twitter — kyauta
  • Tsarin take da bayanin manyan fannoni, rukuni, samfura, da labarin
  • Fahimtar inda za a saka lambar a cikin WordPress, mai gina gidan yanar gizo, ko gidan yanar gizo na musamman
Aiwatarwa: cikin mintuna 15Ajiyewa: Lokacin da aka yi amfani da shi wajen rubutawa da kuma gyara lambar da hannu a kai

Amsar a takaice: don ƙirƙirar alamun meta akan layi, buɗe Generator na PromoPilot Meta Tag Generator kyauta, cike take, bayanin, canonical, robots, Open Graph, da filayen Katin Twitter. Za a bayyana samfoti na abubuwan da ke cikin Google da Facebook a dama, tare da lambar HTML da aka gama a ƙasa. Kawai kwafi shi da dannawa ɗaya sannan a liƙa shi a cikin <head> na shafin. Kuna iya farawa daga farko ko sauke alamun na yanzu daga shafin da ke akwai ta hanyar hanyar haɗi kuma ku gyara su. A ƙasa akwai yadda ake cike kowane fili da kuma guje wa kurakurai da aka saba gani.

Ina yin shafukan yanar gizo tsawon shekaru 12, kuma alamun meta sune abu na farko da ke ɓacewa lokacin da ake sake yin amfani da samfuri. Janareta yana ceton rai lokacin da nake buƙatar haɗa toshe mai dacewa don shafin sauka ko shafin farko ba tare da tuna da tsarin og: da twitter: ba.

Me janareta tag ɗin meta ke ƙirƙira?

Injin janareta wani nau'i ne mai alamun da ke mayar da rubutunka zuwa lambar da ta dace. Ga filayen da yake cikewa da kuma abin da suke yi.

Fili Me kake shiga? Me yasa shafin yake buƙatar wannan?
Lakabi Sunan shafi, an ba da shawarar haruffa 30-60 Haɗin shuɗi a cikin sakamakon bincike Google da shafin burauza
Bayanin Meta Bayani, an ba da shawarar haruffa 120-160 Ɗan takarar rubutun ɗan gajeren rubutu a ƙarƙashin kanun
Adireshin URL na Canonical Adireshin babban shafi Yana haɗa kwafi tare da sigogi da alamun UTM
Robots index/noindex, bi/nofollow Yana kunna ko hana yin amfani da shafi a cikin index.
Buɗe Jadawali og: title, og: bayanin, og: image (1200×630), og: type, og: locale Sake duba hanyar haɗin yanar gizo akan Facebook, LinkedIn, da messenger
Katin Twitter twitter:kati (taƙaitaccen_hoto_mai girma ko taƙaitawa), take, bayanin Katin haɗi a cikin X (Twitter)

A ƙasan filayen akwai masu ƙididdige haruffa tare da kewayon da aka ba da shawarar, a gefen dama akwai samfoti kai tsaye na ɗan gajeren bayanin Google da rubutun Facebook, kuma a ƙasa akwai HTML da aka samar.

Yadda ake ƙirƙirar alamun meta akan layi?

Alamun Meta a matakai 4: sauke alamun yanzu, cike take da bayanin, ƙara canonical da Buɗe Jadawali, kwafi HTML zuwa kai

  1. Buɗe Mai Samar da Tambarin Meta. Idan shafin ya riga ya wanzu, liƙa adireshinsa a cikin filin sama sannan ka danna "Loda" - za a saka alamun da ke akwai a cikin fom ɗin.
  2. Rubuta takenka da bayaninka, kana lura da kanun labarai. Sandunan ja suna nuna cewa rubutun ya yi guntu ko ya fi tsayi fiye da yadda aka saba.
  3. A ƙayyade canonical - cikakken adireshin shafi tare da https://, ba tare da sigogi ba.
  4. Zaɓi robots. Don shafin yau da kullun, index, follow. noindex kawai don shafukan sabis ne: kekunan siyayya, asusun sirri, da sakamakon binciken shafin.
  5. Cika Buɗaɗɗen Zane da Katin Twitter: hoto mai girman 1200×630, rubuta ( website don babban shafin, article labarin, product samfurin) da kuma wurin da ake amfani da shi, misali ru_RU ko en_US.
  6. Duba samfoti kuma kwafi lambar HTML ta amfani da maɓallin kwafi.

Fitowar za ta kasance kamar wannan toshe, wanda aka saka a cikin <head>:

<title>Кожаные рюкзаки: 120 моделей, доставка за 2 дня | Nord</title> <meta name="description" content="120 кожаных рюкзаков в наличии, доставка по Европе за 2–4 дня, возврат 30 дней."> <link rel="canonical" href=" https://example.com/ryukzaki/"> <meta name="robots" content="index, follow"> <meta property="og:title" content="Кожаные рюкзаки Nord — 120 моделей"> <meta property="og:image" content=" https://example.com/img/og-ryukzaki.jpg"> <meta property="og:type" content="website"> <meta name="twitter:card" content="summary_large_image">

Lura: ba dole ba ne og:title ya zama kwafin taken a zahiri. A shafukan sada zumunta, alamar da "saya" suna kama da masu jan hankali, don haka kanun labarai mafi dacewa ya dace, kuma taken ya kamata ya nuna tambayar bincike.

Ga yadda wurin aiki yake: layi don loda alamun ta hanyar hanyar haɗi, fom a hagu, da kuma samfoti na Google da Facebook a dama.

Shafin kayan aikin Meta Tag Generator kyauta na PromoPilot: loda alamun URL, filayen take da bayanin, samfoti na Google da Facebook

Yadda ake rubuta take da bayanin da za a iya dannawa?

Janareta yana bin diddigin tsawonsa, amma ba abun ciki ba. Ga dabarun da nake amfani da su don nau'ikan shafuka daban-daban:

  • Gida: Что продаёте + для кого / где | Бренд — misali, Мебель из массива дуба на заказ | Woodline.
  • Nau'i: Категория + выбор/цена/доставка | Бренд — Кожаные рюкзаки: 120 моделей, доставка за 2 дня | Nord.
  • Samfuri: Название + ключевое свойство + действие - Рюкзак Nord 20 л из кожи — купить с гарантией 2 года.
  • Labari: Вопрос или польза + уточнение - Как выбрать матрас для спины: 7 критериев и ошибки.

Rubuta bayaninka a matsayin ɗan gajeren alkawari: abin da mutum zai samu a shafin da kuma dalilin da ya sa ya kamata ya danna. Mummuna: "Barka da zuwa gidan yanar gizon mu! Muna bayar da nau'ikan..." Mai kyau: "Jakunkunan baya na fata 120 suna cikin kaya, isarwa a faɗin Turai cikin kwanaki 2-4, dawowa kyauta na kwanaki 30. Zaɓi samfuri ta girman da launi."

Kurakuran lambar da janareta ke amfani da su wajen gujewa:

  1. Akwai alamun take guda biyu a shafin — ɗaya daga samfurin, ɗayan kuma daga plugin ɗin. Bayan manna lambar, tabbatar an cire tsohon alamar.
  2. Adireshin dangi a cikin og:image ( /img/cover.jpg) — shafukan sada zumunta suna tsammanin cikakken adireshin tare da https://.
  3. Canonical a shafin farko na duk shafuka kuskuren samfuri ne da aka saba gani wanda ke fitar da shafuka daga cikin fihirisa.
  4. noindex, an manta da shi bayan haɓakawa - an ƙaddamar da shafin, amma injin bincike bai gan shi ba.

Ina zan liƙa lambar da aka samar?

Ana saka lambar a cikin <head>, amma hanyar ta dogara ne da injin. A gidan yanar gizo na musamman, ana saka ta kai tsaye cikin samfurin HTML na shafin. A cikin WordPress, yana da sauƙi a guji liƙa lambar da hannu kuma a maimakon haka a shigo da rubutun daga janareta zuwa cikin filayen plugin na SEO (Yoast SEO ko Rank Math): plugin ɗin zai samar da alamun ta atomatik kuma ya guji ƙirƙirar kwafi. A cikin masu gina gidan yanar gizo, nemi sashin "SEO" a cikin saitunan shafi.

Bayan bugawa, duba sakamakon: labarinmu kan nazarin alamun meta zai gaya muku yadda ake tabbatar da cewa alamun da ke shafin kai tsaye sun dace da waɗanda aka nufa, kuma labarinmu kan samfoti na SERP zai gaya muku yadda ake ganin ɗan gajeren bayanin a cikin sakamakon bincike akan waya.

Kwatanta: Mai Samar da Tambarin Meta da Madadin

Kayan aiki Menene kyauta? Taƙaitawa Wa ya dace da shi?
PromoPilot — Mai Samar da Alamar Meta Take, bayanin, canonical, robots, OG da Twitter Card, Google da Facebook previews, HTML da aka riga aka yi Shafi ɗaya bayan ɗaya, rubuta rubutun da kanka Shafin sauka, shafin farko, gidan yanar gizo na musamman, gwajin ra'ayi
Yoast SEO / Lissafin Matsayi Lakabi, bayanin, da filayen OG kai tsaye a cikin editan WordPress WordPress kawai, ana buƙatar shigar da plugin Ga masu gidan yanar gizon WordPress
Saitunan SEO a cikin mai ginin Filin take da bayanin shafi Saitin filayen yana da iyaka ta hanyar damar dandamali Yanar gizo akan masu gini
Lambobin rubutu da hannu Cikakken iko Yana da sauƙi a yi kurakurai a cikin tsarin rubutu da kuma kwafi. Ga masu haɓaka

Kammalawa: idan shafin yanar gizonku yana kan WordPress, cike filayen da ke cikin plugin ɗin SEO kuma yi amfani da janareta azaman daftarin aiki tare da samfoti. Don gidan yanar gizo na musamman ko shafin saukarwa daban, janareta yana samar da lambar da aka shirya cikin sauri.

Baya ga janareta, PromoPilot yana ba da ƙarin kayan aikin SEO guda 87 kyauta, daga mai gyara Open Graph zuwa mai samar da alamar Schema.

Menene iyakokin janareta tag ɗin meta?

Injin janareta bai san tambayoyin bincike da ake nema ba—kana zaɓar kalmomin shiga a cikin taken. Ba ya duba na musamman: idan ka saka bayanin iri ɗaya a cikin shafuka 50, kayan aikin ba zai lura ba. Kuma yana aiki da shafi ɗaya: ga shagon da ke da ɗaruruwan samfura, ana tattara alamun ta amfani da samfuri a cikin lambar shafin, ba da hannu ba.

Yaushe kayan aiki kyauta bai isa ba?

Samfurin Alamar Meta da Turnkey Tag: Samar da Shafi Guda ɗaya da hannu idan aka kwatanta da Dokoki a Faɗin Yanar Gizo

Injin janareta ya dace da shafuka biyar. Don ɗari biyar, ana buƙatar wata hanya daban. Ana buƙatar ƙwararre idan:

  • Kana da kundin adireshi, kuma ya kamata a sanya alamun ta atomatik ga kowane sabon samfuri;
  • Shafin yana da harsuna da yawa, kuma ana buƙatar alamun a cikin kowane harshe tare da wurin da ya dace;
  • Ba ka san irin tambayoyin da masu siye ke yi ba, kuma ana rubuta taken "da ido";
  • Bayan canza CMS, alamun sun ɓace ko kuma sun kwafi.

Me zan iya yi wa gidan yanar gizonku?

Ni Valeriy Danyuk ne, mai haɓaka shafin yanar gizo kuma ƙwararre a fannin SEO tare da abokan ciniki sama da shekaru 12 da sama da 200. Ina haɗa alamun meta a cikin samfura tun daga rana ta farko don kada masu gidan yanar gizo su damu da su duk lokacin da suka buga.

SEO da haɓakawa

Shafukan yanar gizo da shagunan kan layi

CRM da sarrafa kansa

Aiko min da adireshin gidan yanar gizon ku ta Telegram kuma zan ba da shawarar dabarar taken shafukan ku masu mahimmanci.

Sakamako

  1. Manhajar meta ta yanar gizo tana haɗa wani toshe mai shirye-shiryen kai: take, bayanin, canonical, robots, Open Graph, da Twitter Card tare da samfoti.
  2. Ka ajiye takenka zuwa haruffa 30-60, bayaninka zuwa haruffa 120-160, sannan ka sanya kalmar sirri da fa'idar a gaba.
  3. Bayan an manna lambar, a tabbatar cewa alamun ba su kwafi ba kuma an ƙayyade cewa og:image shine cikakken adireshin.
  4. Ga kundin adireshi da kuma shafin yanar gizo mai harsuna da yawa, ana tattara alamun ta amfani da samfuri—ko kuma dandamali inda aka riga aka yi wannan, kamar 1001site.

Tattara alamun shafin yanar gizonku ta amfani da na'urar samar da alamun meta kyauta — zai ɗauki ƙasa da lokacin karanta wannan labarin.

Majiyoyi

  • Shafin kayan aikin samar da alamun PromoPilot Meta - filayen, kewayon da aka ba da shawarar, da kuma Tambayoyin da ake yawan yi.
  • Buɗe Yarjejeniyar Graph (ogp.me) - bayanin og: take, og: hoto, og: nau'in, og: alamun yanki.
  • Takardun kayan aikin Yoast SEO da Rank Math don WordPress.

Nassoshi da tushe

Tambayoyi da Amsoshi

Menene tsawon da ya fi dacewa na Lakabi da Bayani?

Jagororin janareta: taken — haruffa 30–60, bayanin — haruffa 120–160. Ana ƙirgawa a ƙarƙashin filayen yana haskaka idan rubutun ya wuce iyakar da aka ƙayyade. Sanya kalmar sirri kuma a fara amfani da ita; Google zai yanke ƙarshen dogon rubutu.

Me yasa ake buƙatar alamun Open Graph?

Open Graph yana sarrafa samfoti na hanyoyin haɗi a Facebook, LinkedIn, Telegram, WhatsApp, da sauran manhajoji: taken, bayanin, da hoto. Ba tare da su ba, manzo zai ɗauki rubutu da hoto bazuwar daga shafin, ko ma ya nuna hanyar haɗi mara komai.

Ina za a liƙa lambar da aka samar?

A sashen kan shafin, kafin alamar rufewa. A cikin WordPress ya fi sauƙi a cike waɗannan filayen iri ɗaya a cikin plugin na SEO (Yoast ko Rank Math), ko a cikin masu gina shafi, a cikin saitunan SEO na shafin. Tabbatar babu alamun kwafi: alamun take guda biyu a shafi kuskure ne.

Ta yaya janareta ya bambanta da nazarin alamun meta?

Janareta yana taimaka maka rubuta alamun kuma yana samar da lambar da aka riga aka shirya. Binciken alamun meta yana duba abin da ke kan shafin kai tsaye kuma yana gano kurakurai. Haɗin da ya dace: duba shafin, sake rubuta alamun da ke da matsala a cikin janareta, saka su, sannan sake duba su.

Mun duba gidan yanar gizon, amma babu wanda zai gyara shi?

Wannan kayan aiki kyauta yana bayyana matsaloli. Zan yi nazarin rahoton, in ba da fifiko, sannan in gyara su: Binciken SEO, hanzartawa, yin alama, da ƙaura zuwa sabon shafin yanar gizo ba tare da rasa matsayi ba.