Equals
A wide-format spreadsheet-inspired typeface—an authoritative editorial serif typeface in a warm cream color, complemented by floating pastel data cells.
Palette
Brand
- Analyst Yellow
#FFCC00 - Orchid CTA
#B074CE
Neutral
- Brand Green
#20A277 - Glacier
#2DCBDC - Midnight Ink
#000000 - Warm Cream
#FAF9F5 - Cloud White
#FFFFFF - Slate Body
#646462
Typography
from 13 to 110px · 7 steps
- Serrif Condensed — replacement: Freight Display Condensed · outlines 400
- Unica77 — replacement: Inter · outlines 400
- Aeonik Fono — replacement: IBM Plex Mono · outlines 400
Intervals and form
| Purpose | Meaning |
|---|---|
| Density | dense |
| Basic step | 12-20px |
| Button radius | 60px |
| Card radius | 12px |
| Shadows | no - borders instead of shadows |
| Between sections | 80-120px |
| Page width | 1200px |
AI will build your website in Equals style and fill it
- Fill with products and posts via the link - Instagram, TikTok, Facebook.
- Transfer content from your old site—just specify the address.
- Modern design on the best engine: React ( Next.js) with server rendering and SEO optimization out of the box.
- Fully automated SEO optimization for search results and neural network recommendations.
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