Igisubizo kigufi: kureba niba amagambo y'ingenzi ari guhindurwa, ohereza imirongo ya "query, URL, clicks, impressions, position" muri Google Search Console hanyuma uyishyire muri PromoPilot's Cannibalization Checker. Iki gikoresho kizasangamo ibibazo bibiri cyangwa byinshi by'amapaji yawe bigaragara, gisuzume ibyago (hejuru, hagati, hasi), kibare umubare w'amajwi ya "click share" ku ipaji iyoboye, kandi gikore imbonerahamwe y'ibisubizo byihutirwa. Ni ubuntu kandi nta kwiyandikisha bisaba. Hasi uzasangamo aho wakura amakuru, uburyo bwo gusoma raporo, n'icyo wakora kuri buri paji ebyiri.
Nsanga abantu barya abandi hafi ya bose ku mbuga zose zifite blog imaze umwaka urenga umwe: ingingo eshatu zivuga ku kintu kimwe, zanditswe mu bihe bitandukanye, kandi nta n'imwe igera ku rubuga rwa mbere.
Ikizamini cyo kurya umuntu kigaragaza iki?
Igikoresho gikorana gusa n'amakuru yawe—ntikiyashakisha mu buryo bwikora. Ariko, kibara ibintu byafata igihe kirekire kugira ngo bisobanurwe mu buryo bw'intoki muri spreadsheet.
| Ikimenyetso | Areba iki? | Kuki ibi ari ibya SEO? |
|---|---|---|
| Aderesi za interineti zihiganwa | Paji zawe zose zakiriye ibitekerezo ku kibazo kimwe | Biragaragara neza ko ari nde usangira abagenzi n'abo. |
| Urwego rw'ibyago | Hejuru/hagati/hasi kuri buri busabe | Bihita bigaragara neza aho gutangirira |
| Umugabane w'umuyobozi | Ni angahe ku ijana by'amajwi n'amashusho URL ikomeye ifite? | 90% bya kimwe ni ikibazo cyihanganirwa, 50/50 ni ikibazo |
| Gukwirakwiza ibitekerezo | Uburyo ibitekerezo bigabanywa hagati y'amapaji | Google 'ntishobora gufata icyemezo' ku rupapuro rwo gusuzuma urupapuro rw'ibanze |
| Imbonerahamwe y'ikosora | Ibyifuzo byakusanyijwe hakurikijwe ibyihutirwa | Urutonde rw'imirimo rwateguwe ku mucunga ibikubiye mu gitabo |
Akayunguruzo k'amashusho make (20) gasanzwe gakuraho urusaku: ikibazo gifite amashusho atatu ntabwo gikwiye kongera gukora ku mapaji.
Ushobora gukeka ko umuntu yariye abandi nta bikoresho. Ibimenyetso birimo: ku rutonde rw'ikibazo cy'ingenzi birenga ahantu 5-10 nta mpamvu igaragara; Search Console yerekana amapaji abiri cyangwa atatu afite ibisubizo bisa ku kibazo kimwe; URL y'urubuga rwawe ihinduka kenshi mu bisubizo by'ishakisha; hasohoka inkuru nshya, ariko iya kera kuri iyo ngingo iragabanuka. Iyo umenye n'ikimenyetso kimwe, kuyireba bizatwara igihe gito kuruta gutera gushidikanya.
Uburyo bwo gusoma urwego rw'ibyago mu bikorwa. Hejuru: ibitekerezo bingana hagati y'amapaji, kandi umwanya usanzwe wabyo byombi uri munsi ya cumi: uyu ni wo mwanya w'ingenzi wo guhuzwa. Hagati: umuyobozi afite gukanda cyane, ariko urupapuro rwa kabiri ruracyafata kimwe cya kane kugeza kuri kimwe cya gatatu cy'ibitekerezo; guhuza no guhindura umutwe akenshi birahagije. Hejuru: umuyobozi afata ibitekerezo hafi ya byose, urupapuro rwa kabiri rugaragara gake cyane; ibibazo nk'ibyo bishobora kubikwa nyuma.
Ni gute wareba uburyo ijambo ry'ingenzi rikoreshwa mu kurya abantu kuri interineti?
- Kuramo amakuru kuri Search Console. Uzakenera query + pages pairs mu gihe cy'amezi atatu. Ushobora kubibona muri raporo y'imikorere ukoresheje query hanyuma ugafungura tab ya "Pages". Ku rubuga rwose, Looker Studio ifite connector ya Search Console cyangwa API irakoroha cyane.
- Fungura Cannibalization Checker hanyuma ushyire imirongo muri format ya CSV cyangwa TSV hamwe n'ishingiro ry'ibibazo, url, gukanda, impressions, n'aho iherereye.
- Shyiraho igipimo cy'ishusho: 20 ku kibanza gito, 50–100 ku kinini.
- Kanda kuri "Shaka uburyo bwo kurya abantu" hanyuma usesengure ibibazo bifite ibyago byinshi.
- Kuri buri busabe, hitamo urupapuro rwatsinze hanyuma uhitemo icyo gukora n'ibisigaye.
Uku niko urupapuro rw'ibikoresho rumeze: agace k'amakuru gafite imirongo y'icyitegererezo, urwego rw'inyuguti, na buto yo gutangiza.
Urugero rw'imirongo yo gushyiramo:
query,url,clicks,impressions,position
seo audit checklist,https://example.com/seo-checklist,43,910,11.2
seo audit checklist,https://example.com/seo-audit-template,17,640,13.8
Aha, impapuro ebyiri zihuriye ku kibazo kimwe, kandi zombi zigaragara ku ipaji ya kabiri y'ibyavuye mu bushakashatsi - urugero rusanzwe.
Nigute wahitamo urupapuro rwatsinze n'icyo wakora n'ibisigaye?
Uwatsinze si ngombwa ko ari we paji ifite abantu benshi bakanda. Ubwa mbere, tekereza ku ntego: icyo umuntu ashaka kubona kuri iki kibazo. Niba ashaka "template", icyitegererezo kizatsinda, nubwo urutonde rw'ibintu rushobora kugaragara cyane muri iki gihe.
- Huza hanyuma ushyireho redirect ya 301. Ingingo ebyiri zivuga ku kintu kimwe—huza ibice byiza muri kimwe, hanyuma ushyireho redirect ya 301 ku cya kabiri. Ubu ni bwo buryo bukomeye kandi bukunze gukoreshwa cyane.
- Gutandukanya ukurikije icyo ugamije. Niba mu by'ukuri impapuro zivuga ku bintu bitandukanye (serivisi n'ingingo y'uburyo bwo gukora), ongera wandike umutwe, H1, n'igika cya mbere kugira ngo buri kimwe gisubize ikibazo cyacyo.
- Iyemewe. Iyo amapaji yombi akenewe n'abakoresha (urugero, akayunguruzo ka kataloge n'icyiciro), dushyira urupapuro rw'ibanze mu buryo bwemewe.
- Guhuza. Amasano yose y'imbere hamwe n'umuhuza w'ibibazo yerekeza ku watsinze, atari ku buryo butunguranye.
- noindex kuri serivisi. Paji za tag, ububiko, n'ibisubizo by'ishakisha ku rubuga akenshi biba ibitekerezo mu byiciro—tuzabihisha mu rutonde.
Amakosa asanzwe: gusiba urupapuro rudakomeye nta kohereza (amakuru arushyira ku rubuga arazimira), gushyiraho umurongo uhuza amapaji afite ibikubiye mu nyandiko bitandukanye ( Google izabyirengagiza), no gukosora ibibazo bifite ingaruka nke mbere y’ibifite ingaruka zikomeye.
Kugereranya: Igenzura rya PromoPilot ry'uburyo bwo kurya abantu n'ubundi buryo bwo kubikoresha
Hari ibikoresho bike byabugenewe byo kurya abantu ku buntu; akenshi bishakishwa n'intoki muri serivisi nini.
| Igikoresho | Ni iki kigenewe ubuntu? | Amategeko ntarengwa | Ni nde ukwiriye? |
|---|---|---|---|
| PromoPilot - Igenzura ry'uko umuntu yarya abandi | Suzuma amakuru yawe, ibyago, uruhare rw'umuyobozi, n'ibyihutirwa | Ugomba gukuramo amakuru hanyuma ukayashyiraho ubwawe. | Shaka vuba amakimbirane mu gukurura byarangiye |
| Google Search Console | Ibibazo byose n'amapaji y'urubuga rwawe | Impande zombi z'ubusabe zigomba kurebwa mu busabe bumwe | Isoko y'ibanze y'amakuru |
| Ibikoresho bya Ahrefs Webmaster | Ibibazo by'ishakisha ry'umwimerere ku mbuga zawe | Imbuga zemejwe gusa, amakuru - Igipimo cya Ahrefs | Ku ba nyiri imbuga za interineti basanzwe bari muri gahunda ya Ahrefs |
| Gukurikirana aho Semrush iherereye | Raporo y'Umushinga wo Gukoresha Abantu Batari Bake | Konti n'umushinga birakenewe; imikorere yuzuye iraboneka kuri gahunda zishyurwa. | Ku bigo n'abasanzwe bishyura Semrush |
Umwanzuro: Search Console itanga amakuru, kandi iki gikoresho kiyihindura urutonde rw'imirimo mu munota umwe. Serivisi zishyurwa zirakoroha niba usanzwe uzikoresha, ariko si ngombwa kugira ngo urebe urubuga rwawe rimwe gusa.
Uretse iri genzura, PromoPilot itanga ibikoresho 87 bya SEO ku buntu. Niba habayeho gukabya abantu kubera ko ingingo zanditswe nta gahunda, reba ingingo iri hafi aho mu gice kivuga ku guhitamo amagambo y'ingenzi ukoresheje ibitekerezo Google —isobanura uburyo bwo guhita ukwirakwiza ibibazo ku mapaji.
Imbogamizi z'igikoresho cyo gupima uburozi bw'umuntu?
Icy'ingenzi ni uko igikoresho kidahuzwa na Search Console. Ubwiza bw'ibisubizo bungana n'ubwiza bw'ibikururwa: hitamo igihe cy'amezi atatu nibura, bitabaye ibyo impinduka zitunguranye zizasa n'aho ari amakimbirane.
Icya kabiri, isuzuma uko imyirondoro n'amajwi bikwirakwizwa, ariko ntisesengura amapaji ubwayo. Ufata icyemezo cyo kwihuza cyangwa kuyagabanya ukurikije ibikubiye muri iyo myirondoro. Icya gatatu, ku mbuga nto zifite imyirondoro myinshi ku kwezi, imibare ishobora kuba idahagije—muri icyo gihe, banza wongere umubare w'abasura hanyuma ugaruke mu kurya abantu nyuma.
Kandi amaherezo: nyuma yo gukora ubugororangingo, ntugategereze ibisubizo mu ijoro rimwe. Google ikeneye umwanya wo kongera gushakisha paji zawe, kubara amakuru yo kuzisubiza, no kongera kubara urutonde. Ongera wohereze kandi urebe paji zawe nyuma y'ibyumweru 4-6—muri ubu buryo, igereranya rya mbere na nyuma yabyo rizaba rikwiye kandi atari uguhindagurika gutunguranye mu bisubizo by'ishakisha gusa.
Ni ryari igikoresho cy'ubuntu kidahagije?
Igikoresho kigaragaza amakimbirane. Gukosora birimo kohereza amakuru ku rubuga, gupfunyika inyandiko, kongera kwandika imitwe, no gutunganya amakuru ku rubuga rwose. Ukeneye inzobere niba:
- hari amakimbirane menshi kandi aturuka kuri kataloge cyangwa kuri blog templates;
- ugomba guhuza amapaji n'amahuza yo hanze nta kugabanya uburemere bwabyo;
- Uru rubuga rukoresha indimi nyinshi kandi ibibazo bihurirana hagati y’indimi;
- Nyuma yo guhuzwa, ugomba kongera kubaka menu, ibyiciro n'imikoranire.
Nakorera iki urubuga rwawe?
Nitwa Valeriy Danyuk, kandi ndi umuhanga mu by’iterambere n’ikoranabuhanga rya SEO mfite uburambe bw’imyaka 12 n’abakiriya barenga 200. Gukoresha uburyo bwo kurya abantu ni kimwe mu bintu bya mbere ngenzura iyo ngenzura imbuga n’amaduka y’ibirimo.
SEO no kwamamaza
- Igenzura rya SEO ku rubuga rwa Turnkey: Nsangamo amapaji abiri ahanganye, ngafata icyemezo cyo kuyahuza, hanyuma ngashyiraho uburyo bwo kuyasubiza hamwe n’uburyo bwo kuyakoresha.
- Blogi idafite amarushanwa imbere: blog ya SEO ikoresha AI izana amakuru y’umwimerere, na blog ikoresha AI aho buri ngingo igenzurwa niba nta yandi makuru asanzwe afite mbere y’uko yandikwa.
- Inyubako y'indimi nyinshi idafite aho ihurira - urubuga rw'ubukerarugendo mu ndimi 33.
Imbuga za interineti n'amaduka yo kuri interineti
- Iduka rya WooCommerce ryo kuri interineti rifite ibyiciro n'amafiriti akwiye birinda ko habaho ubwinshi bw'amakuru.
- Urubuga rwa interineti kuri 1001site: imiterere y'urupapuro isukuye, ikarita y'urubuga, n'ibiciro byarwo. Tuzasesengura ikiguzi cy'amahitamo atandukanye tunasobanure ikiguzi cy'urubuga rwa interineti.
CRM, ibaruramari n'ikoranabuhanga
- Ibaruramari, ububiko bw'amakuru, n'iduka rifite ibicuruzwa 30.000 —akatalogu kanini aho imiterere y'ibyiciro ari yo yose.
Nyoherereza urupapuro rwo gukuramo cyangwa umurongo ugana ku rubuga rwawe muri Telegram – nzakubwira amapaji agomba guhuzwa mbere na mbere.
Ibisubizo
- Guhindura abantu ku rutonde ni igihe ipaji zawe zisangira ikibazo kimwe kandi zigakumira izindi ku rutonde.
- Shaka muri data ya Search Console mu gihe cy'amezi 3+, ufite umupaka wo kugabanya urusaku.
- Kuri buri makimbirane, hitamo uwatsinze ukurikije umugambi, hanyuma uvange, utandukanye, cyangwa ushyire mu mwanya wa leta.
- Iyo hari amakimbirane menshi cyangwa ari mu buryo bw'imbonerahamwe, hakenewe igenzura, kandi rimwe na rimwe biroroha kongera kubaka urubuga kuri 1001site rufite imiterere isukuye.
Shyiramo ibyo wakuye kuri interineti hanyuma urebe niba hari uburyo bwo kurya inyama ku buntu —ibibazo bya mbere bishobora guteza akaga gakomeye bikunze kuboneka mu minota mike.
Amasoko
- Urupapuro rw'igikoresho cyo kugenzura uburyo amagambo akoreshwa mu gupima imiterere y'amakuru, ingano y'amakuru akoreshwa mu gupima imiterere y'amakuru, n'ibipimo bya raporo.
- Ubufasha bwa Google Search Console - Raporo y'imikorere y'ishakisha.
- Ibikoresho bya Ahrefs Webmaster - Ibisobanuro by'uburyo bwo kwinjira ku buntu ku mbuga zawe.
