Yankho lalifupi: kuti muwone ngati mawu ofunikira ndi otani, tumizani zingwe za "query, URL, clicks, impressions, position" kuchokera ku Google Search Console ndikuziyika mu PromoPilot's Cannibalization Checker. Chidachi chidzapeza mafunso omwe masamba anu awiri kapena angapo akuwonekera, kuwunika zoopsa (zapamwamba, zapakati, zotsika), kuwerengera gawo la click la tsamba lotsogola, ndikupanga tebulo la zosintha zofunika. Ndi zaulere ndipo sizifuna kulembetsa. Pansipa mupeza komwe mungapeze deta, momwe mungawerengere lipotilo, komanso zomwe mungachite ndi masamba awiri aliwonse.
Ndimapeza kudyedwa kwa anthu pafupifupi patsamba lililonse ndi blog yakale kuposa chaka chimodzi: nkhani zitatu zokhudza chinthu chomwecho, zolembedwa nthawi zosiyanasiyana, ndipo palibe ngakhale imodzi yomwe imafika patsamba loyamba.
Kodi mayeso oti munthu adye nyama amasonyeza chiyani?
Chidachi chimagwira ntchito ndi deta yanu yokha—sichifufuza yokha. Komabe, chimawerengera zinthu zomwe zingatenge nthawi yayitali kuti zifotokozedwe pamanja mu spreadsheet.
| Chizindikiro | Akuyang'ana chiyani? | Chifukwa chiyani izi zili choncho pa SEO? |
|---|---|---|
| Ma URL Opikisana | Masamba anu onse omwe adalandira malingaliro a funso lomwelo | N'zoonekeratu kuti ndani akugawana magalimoto ndi ndani. |
| Mulingo woopsa | Zapamwamba/zapakati/zotsika pa pempho lililonse | Kumamveka bwino komwe mungayambire |
| Gawo la Mtsogoleri | Kodi ndi kuchuluka kotani kwa ma click ndi ma conception omwe URL yamphamvu kwambiri ili nawo? | 90% ya chimodzi ndi chovomerezeka, 50/50 ndi vuto |
| Kugawa kwa malingaliro | Momwe mafotokozedwe amagawidwira pakati pa masamba | Google 'singathe kusankha' tsamba lomwe lingaganizire tsamba loyamba |
| Mndandanda wa zokonzanso | Zopempha zasankhidwa malinga ndi zomwe zafunidwa kwambiri | Mndandanda wa ntchito zokonzedwa kale za woyang'anira zomwe zili mkati |
Fyuluta yocheperako ya mawonedwe (yokhazikika 20) imasefa phokoso: funso lokhala ndi mawonedwe atatu siliyenera kusinthidwa masamba.
Mungaganize kuti anthu ena amadya anthu ena popanda kugwiritsa ntchito zida zilizonse. Zizindikiro zikuphatikizapo: kuyika pafunso lofunika kumadumpha malo 5-10 popanda chifukwa chomveka; Search Console ikuwonetsa masamba awiri kapena atatu omwe ali ndi zotsatira zofanana pafunso lomwelo; URL ya tsamba lanu imasintha pafupipafupi muzotsatira zosaka; nkhani yatsopano imasindikizidwa, koma yakale pankhaniyi imatsika. Ngati muzindikira ngakhale chikwangwani chimodzi, kuyang'ana kumatenga nthawi yochepa kuposa kuyambitsa kukayikira.
Momwe mungawerengere kuchuluka kwa chiopsezo pochita. Pamwamba: mawonedwe amagawidwa mofanana pakati pa masamba, ndipo malo apakati a onse awiri ndi pansi pa khumi: iyi ndi njira yabwino kwambiri yolumikizirana. Pakati: mtsogoleri ali ndi ma click ambiri, koma tsamba lachiwiri limatengabe kotala mpaka gawo limodzi mwa magawo atatu a mawonedwe; kulumikizana ndi kusintha mutu nthawi zambiri kumakhala kokwanira. Pamunsi: mtsogoleri amatenga pafupifupi mawonedwe onse, tsamba lachiwiri silimawonekera kawirikawiri; mafunso oterewa amatha kusungidwa kuti agwiritsidwe ntchito mtsogolo.
Kodi mungayang'ane bwanji mawu ofunikira pa intaneti?
- Tsitsani deta kuchokera ku Search Console. Mudzafunika ma query + ma page pair kwa miyezi itatu. Mutha kuwona izi mu lipoti la magwiridwe antchito posefa ndi query ndikutsegula tabu ya "Masamba". Pa tsamba lonse, Looker Studio yokhala ndi cholumikizira cha Search Console kapena API ndiyosavuta.
- Tsegulani Cannibalization Checker ndikuyika mizere mu CSV kapena TSV yokhala ndi ma column query, url, clicks, impressions, ndi position.
- Ikani malire a chizindikiro: 20 pa malo ang'onoang'ono, 50–100 pa malo akuluakulu.
- Dinani "Pezani kudya anthu" ndikusanthula mafunso omwe ali pachiwopsezo chachikulu.
- Pa pempho lililonse, sankhani tsamba lopambana ndipo sankhani chochita ndi zina zonse.
Umu ndi momwe tsamba la chida limaonekera: gawo la deta lomwe lili ndi mizere yachitsanzo, malire owonetsera, ndi batani loyambitsa.
Chitsanzo cha mizere yoti muyike:
query,url,clicks,impressions,position
seo audit checklist,https://example.com/seo-checklist,43,910,11.2
seo audit checklist,https://example.com/seo-audit-template,17,640,13.8
Apa, masamba awiri ali ndi funso lomwelo, ndipo onse awiri ali patsamba lachiwiri la zotsatira - chitsanzo chachikale.
Kodi mungasankhe bwanji tsamba lopambana komanso choti muchite ndi zina zonse?
Wopambana si tsamba lomwe lili ndi ma click ambiri. Choyamba, ganizirani cholinga: chomwe munthu akufuna kupeza pa funsoli. Ngati akufunafuna "template," templateyo idzapambana, ngakhale mndandanda wazinthu zomwe zili patsamba lino utakhala ndi anthu ambiri.
- Phatikizani ndikukhazikitsa njira yowongolera ya 301. Nkhani ziwiri zokhudza chinthu chomwecho—phatikizani magawo abwino kwambiri kukhala imodzi, ndikukhazikitsa njira yowongolera ya 301 pa yachiwiri. Iyi ndiye njira yamphamvu komanso yodziwika bwino.
- Siyanitsani ndi cholinga. Ngati masambawo akunena za zinthu zosiyanasiyana (utumiki ndi nkhani yofotokozera momwe mungachitire), lembaninso mutu, H1, ndi ndime yoyamba kuti chilichonse chiyankhe funso lake.
- Zachikhalidwe. Pamene masamba onse awiri akufunika kwa ogwiritsa ntchito (monga fyuluta ya katalogu ndi gulu), timasintha tsamba loyamba kukhala lachikhalidwe.
- Kulumikizana. Maulalo onse amkati ndi cholumikizira cha mafunso chimasonyeza wopambana, osati mwachisawawa.
- noindex yautumiki. Masamba a ma tag, zosungira zakale, ndi zotsatira zakusaka patsamba nthawi zambiri zimaba malingaliro kuchokera m'magulu—tidzawabisa ku index.
Zolakwika zomwe zimachitika nthawi zambiri: kuchotsa tsamba lofooka popanda kusinthira (maulalo ake amatayika), kukhazikitsa tsamba lofanana pakati pa masamba omwe ali ndi zinthu zosiyanasiyana ( Google idzanyalanyaza), ndikukonza mafunso omwe ali pachiwopsezo chochepa musanayankhe omwe ali pachiwopsezo chachikulu.
Kuyerekeza: Kufufuza ndi Njira Zina Zothandizira Kudya Anthu Odwala
Pali zida zochepa zaulere zodyera anthu; nthawi zambiri zimafufuzidwa pamanja m'mautumiki akuluakulu.
| Chida | Kodi ndi chiyani chaulere? | Zoletsa | Kodi ndi yoyenera kwa ndani? |
|---|---|---|---|
| PromoPilot - Kuwunika momwe munthu angadye nyama | Unikani deta yanu, zoopsa, gawo la mtsogoleri, ndi zofunika kwambiri | Muyenera kutsitsa ndikuyika detayo nokha. | Pezani mwachangu mikangano mu kutsitsa komaliza |
| Google Search Console | Mafunso ndi masamba onse a tsamba lanu | Mapeyala a tsamba lopempha ayenera kuyang'aniridwa mu pempho limodzi | Gwero lalikulu la deta |
| Zida za Ahrefs Webmaster | Mafunso osakira achilengedwe pa mawebusayiti anu | Mawebusayiti otsimikizika okha, deta - Ahrefs rating | Kwa eni mawebusayiti omwe ali kale mu dongosolo la Ahrefs |
| Kutsata Malo a Semrush | Lipoti la Kudya Anthu Ambiri Pogwiritsa Ntchito Pulojekiti | Akaunti ndi pulojekiti zimafunika; magwiridwe antchito onse amapezeka pa mapulani olipidwa. | Kwa mabungwe ndi omwe amalipira kale Semrush |
Pomaliza: Search Console imapereka deta, ndipo chida ichi chimachisandutsa mndandanda wa ntchito mumphindi imodzi. Ntchito zolipira ndizosavuta ngati mukuzigwiritsa ntchito kale, koma sizofunikira kuti muwone tsamba lanu kamodzi kokha.
Kuwonjezera pa cheke ichi, PromoPilot imapereka zida za SEO zaulere 87. Ngati kudyedwa kwa anthu chifukwa nkhani zinalembedwa popanda dongosolo, onani nkhani yomwe ili pafupi ndi gawo lonena za kusankha mawu ofunikira pogwiritsa ntchito malingaliro Google —imafotokoza momwe mungagawire mafunso nthawi yomweyo m'masamba osiyanasiyana.
Zofooka za chida choyesera kudya nyama?
Chofunika kwambiri ndichakuti chidachi sichikugwirizana ndi Search Console. Ubwino wa zotsatira zake ndi wofanana ndi mtundu wa kutsitsa: sankhani nthawi yosachepera miyezi itatu, apo ayi kusinthasintha kosakhazikika kudzawoneka ngati kusagwirizana.
Chachiwiri, imayesa kugawa kwa ma content ndi ma click, koma siisanthula masamba okha. Mumasankha ngati mungaphatikize kapena kugawa kutengera zomwe zili mkati. Chachitatu, pamasamba ang'onoang'ono omwe ali ndi ma content ambiri pamwezi, ziwerengero sizingakhale zokwanira—ngati zili choncho, onjezerani kaye anthu ambiri ndikubwerera ku cannibalization pambuyo pake.
Ndipo potsiriza: mukakonza zinthu, musayembekezere zotsatira usiku wonse. Google ikufunika nthawi yoti ifufuzenso masamba anu, iwerengereni ma redirects, ndikuwerengeranso masanjidwe. Kwezaninso ndikuwona masamba anu patatha milungu 4-6—motere, kufananiza kwa tsamba lisanayambe ndi litatha kudzakhala koyenera osati kusinthasintha kwachisawawa kwa zotsatira zosaka.
Kodi chida chaulere sichikwanira liti?
Chidachi chikuwonetsa kusamvana. Zokonza zikuphatikizapo kusinthira mauthenga, kukulunga malemba, kulembanso mitu, ndi kusintha maulalo patsamba lonse. Mukufuna katswiri ngati:
- Pali mikangano yambirimbiri ndipo imachokera ku katalogu kapena ma tempuleti a blog;
- muyenera kuphatikiza masamba ndi maulalo akunja popanda kutaya kulemera kwawo;
- Tsambali lili ndi zilankhulo zambiri ndipo mafunso amakumana pakati pa mitundu ya zilankhulo;
- Mukaphatikiza, muyenera kumanganso menyu, magulu ndi kulumikizana.
Kodi ndingachite chiyani pa webusaiti yanu?
Dzina langa ndine Valeriy Danyuk, ndipo ndine katswiri wopanga mapulogalamu ndi SEO wokhala ndi zaka 12 zakuchitikira komanso makasitomala opitilira 200. Kudya anthu ena ndi chimodzi mwa zinthu zoyamba zomwe ndimaona ndikamayang'ana mawebusayiti ndi masitolo.
SEO ndi kutsatsa
- Kuwunika kwa SEO pa tsamba la Turnkey: Ndimapeza masamba awiriawiri opikisana, ndimasankha omwe ndiyenera kuphatikiza, ndikukhazikitsa ma redirects ndi canonicals ndekha.
- Blog yopanda mpikisano wamkati: blog ya SEO yoyendetsedwa ndi AI yomwe imabweretsa ma leads achilengedwe, ndi blog yoyendetsedwa ndi AI komwe mutu uliwonse umawunikidwa ngati uli wofanana musanalembedwe.
- Kapangidwe ka zilankhulo zambiri popanda malo olumikizirana - malo ochezera alendo m'zilankhulo 33.
Mawebusayiti ndi masitolo apaintaneti
- Sitolo ya pa intaneti WooCommerce yokhala ndi magulu oyenera komanso zosefera zomwe zimaletsa kubwerezabwereza.
- Webusaiti pa 1001site: kapangidwe ka tsamba koyera, mapu a tsamba, ndi chizindikiro chochokera m'bokosi. Tidzagawa mtengo wa zosankha zosiyanasiyana ndikufotokozera mtengo wa tsamba la turnkey.
CRM, kuwerengera ndalama ndi zochita zokha
- Maakaunti, kusungitsa mabuku, ndi sitolo yokhala ndi zinthu 30,000 —kabukhu kakang'ono komwe kapangidwe ka magulu ndi chilichonse.
Nditumizireni kutsitsa kapena ulalo wopita ku tsamba lanu mu Telegram - ndikuuzeni masamba omwe ayenera kulumikizidwa kaye.
Zotsatira
- Kudya anthu ambiri ndi pamene masamba anu amagawana funso limodzi ndipo amaletsana kusanjidwa.
- Yang'anani mu data ya Search Console kwa miyezi itatu kapena kuposerapo, ndi malire a mawonekedwe kuti muchepetse phokoso.
- Pa mkangano uliwonse, sankhani wopambana ndi cholinga, kenako phatikizani, lekanitsani, kapena sinthani kukhala woyenera.
- Ngati pali mikangano yambiri kapena ili mu ma tempuleti, kufufuza kumafunika, ndipo nthawi zina zimakhala zosavuta kumanganso tsambalo pa 1001site ndi kapangidwe koyera.
Ikani kutsitsa kwanu ndikuyang'ana ngati kudyedwa kwa nyama kwaulere - mafunso oyamba omwe ali pachiwopsezo chachikulu nthawi zambiri amapezeka mkati mwa mphindi zochepa.
Magwero
- Tsamba la chida cha PromoPilot Keyword Cannibalization Checker - mawonekedwe a deta, malire a chizindikiro, ndi ziwerengero za malipoti.
- Thandizo la Google Search Console - Lipoti la Kugwira Ntchito kwa Kusaka.
- Zida za Ahrefs Webmaster - Kufotokozera za mwayi wopeza mawebusayiti anu kwaulere.
