Yankho lalifupi: kuti mupeze kafukufuku wa mawu ofunikira pa intaneti kwaulere, lowetsani mawu oyamba mu PromoPilot Keyword Suggestion, sankhani chilankhulo chanu ndi dera lanu. Chidachi chidzafufuza malingaliro Google a zilembo 27 ndi mafunidwe oyamba a mafunso 14 ndikubweza mafunso enieni mazana ambiri, omwe ali m'magulu ambiri, mafunso, ndi kufananiza. Mndandandawu umatumizidwa ngati fayilo ya CSV. Sikuwonetsa kuchuluka kwa kusaka, koma umaphatikizapo mawu enieni. Pansipa, tifotokoza momwe tingagwirire ntchito ndi mndandandawu, zomwe tingachite kenako, komanso momwe chidachi chimasiyanirana ndi Keyword Planner ndi Ahrefs.
Ndimayamba tsamba lililonse latsopano la kasitomala ndi sitepe iyi: mphindi makumi awiri ndi malingaliro Google zimapulumutsa sabata yonse yokangana za masamba omwe akufunika.
Kodi Google Keyword Suggestion imagwira ntchito bwanji?
Malangizo ndi omwe Google imawonjezera yokha mu bar yosakira mukalemba. Amachokera ku mafunso enieni, kotero palibe zinthu zosayenera zambiri. Chida ichi chimagwira ntchito yosasangalatsa kwa inu: chimadutsa m'mawu ambiri oyambira ndi otsiriza.
| Zomwe zimasonkhanitsidwa | Kodi ichi chimagwira ntchito bwanji | Chifukwa chiyani izi ndizofunikira pa SEO ndi bizinesi? |
|---|---|---|
| Malingaliro omalizitsa okha | Kusaka kwa Google nthawi yeniyeni kwa dziko ndi chilankhulo chomwe mwasankha | Mawu omwe makasitomala amagwiritsa ntchito pofufuza malonda kapena ntchito yanu |
| Kukula kwa zilembo | Zilembo 27 zawonjezedwa ku mawu akuti: “kutumiza maluwa…”, “…b…” | Mchira wautali womwe simungathe kuwupanga nokha |
| Mafunso | Ma prefixes 14 ofunsa mafunso: bwanji, chiyani, chifukwa chiyani, motani | Mitu ya nkhani, Mafunso Ofunsidwa Kawirikawiri, ndi magawo a Q&A |
| Kuyerekeza | Mafunso a fomu "X kapena Y", "X vs Y" | Malingaliro a masamba a ndemanga ndi kusankha |
| Tumizani ku CSV | Mndandanda wonse mu tebulo limodzi | Kenako, ikanikeni pamodzi patebulo kapena iperekeni kwa wolemba nkhani. |
Zilankhulo: Chingerezi, Chiyukireniya, Chirasha, Chipolishi, Chijeremani, Chifalansa, ndi Chisipanishi. Madera: US, Ukraine, UK, Poland, Germany, France, Spain, India, Brazil, Canada, ndi Australia. Kuti mupeze tsamba lomwe lili pamsika wa ku Germany, sankhani Chijeremani + DE—malingalirowo adzakhala apafupi.
Kodi mungasankhe bwanji mawu osakira pa intaneti?
- Tsegulani Kusankha Mawu Ofunika. Imagwira ntchito mu msakatuli wanu, palibe kulembetsa komwe kumafunika.
- Lembani chiganizo choyambira cha mawu 1-3: "kukonza makina a khofi," "diresi yaukwati," "CRM ya nyumba yosungiramo katundu." Chiganizo chotalika kwambiri sichipereka zizindikiro zambiri.
- Sankhani chilankhulo chanu ndi dera lanu kutengera msika womwe makasitomala anu amakhala.
- Dinani "Pezani" ndipo dikirani kuti chidacho chiyese ma prefixes onse.
- Tsitsani CSV ndikusankha mndandandawo patebulo: chotsani zambiri zosafunikira ndikugawa zina zonse m'magulu.
Umu ndi momwe tsamba la chida limaonekera: gawo la mawu ofunikira, kusankha chilankhulo ndi chigawo, batani la "Pezani", ndipo pansipa pali kufotokozera kwa mawonekedwe ndi malangizo afupiafupi.
Malangizo othandiza: Musagwiritse ntchito chiganizo chimodzi chokha, koma "mizi" 5-10—mayina a ntchito, mawu ofanana, ndi vuto la kasitomala m'mawu anu. Muzu umodzi, "makina a khofi," ndi wina, "makina a khofi sakugwira ntchito," amapanga mndandanda womwe sugwirizana kwenikweni.
Kodi mungawerenge bwanji mndandanda ndikuwusintha kukhala kapangidwe ka tsamba lawebusayiti?
Mndandanda wosakanizidwa wa mizere 300 ndi wovuta. Zoona zake n'zakuti, zimatenga theka la ola kuti muwusankhe, pang'onopang'ono.
- Kuyeretsa. Chotsani mafunso omwe sakukukhudzani: mizinda ina, mitundu ya omwe akupikisana nawo, "kutsitsa kwaulere" ngati mugulitsa ntchito.
- Cholinga. Lembani mzere uliwonse: kugula/kuyitanitsa (malonda), momwe/chifukwa chiyani (chidziwitso), X kapena Y (kusankha). Ichi ndi cholinga.
- Magulu. Phatikizani zingwe zomwe zayankhidwa ndi tsamba lomwelo: "Kukonza makina a khofi a Delonghi" ndi "kukonza makina a khofi a Delonghi" ndi gulu limodzi.
- Gulu limodzi pa tsamba lililonse. Magulu amalonda ndi a mautumiki ndi magulu, azidziwitso ndi a blog, ndipo kufananiza ndi kwa ndemanga.
- Kuyang'ana zotsatira zakusaka. Kwa magulu omwe akukangana, onani Google: ngati masamba omwewo ali pamwamba, mutha kuphatikiza mafunso.
Chitsanzo cha momwe izi zimagwirira ntchito. Zotsatira zakusaka kwa mawu ofunikira "kukonza makina a khofi" zidapereka zotsatira pafupifupi mazana awiri. Pambuyo poyeretsa, 120 adatsala, ndipo adagawidwa m'magulu asanu: kukonza malinga ndi mtundu (tsamba losiyana la mtundu uliwonse wotchuka), mavuto wamba ("palibe kutentha," "kutuluka," "kusapera"), ndalama zokonzera, maulendo a akatswiri, ndi mafunso okonza ("momwe mungachepetsere"). Magulu anayi oyamba adakhala masamba a ntchito, ndipo lachisanu lidakhala mndandanda wa nkhani za blog zokhala ndi maulalo a ntchitozo.
Mwanjira imeneyi, mndandanda umodzi ungagwiritsidwe ntchito popanga menyu ya tsamba lawebusayiti komanso dongosolo la zomwe zili mkati mwa miyezi ingapo ikubwerayi. Ndikofunikira kusunga fayiloyo ndi magulu: patatha miyezi isanu ndi umodzi, n'kosavuta kuwona mafunso omwe ayankhidwa kale ndi masambawo ndi omwe akuyembekezerabe kuyankhidwa.
Zolakwika zomwe zimachitika kawirikawiri: kupanga tsamba losiyana la lingaliro lililonse (izi zipangitsa kuti anthu azidya anthu ena—masamba angapo akugawana funso limodzi), kugwiritsa ntchito mawu afupiafupi okha (ndi omwe ali ndi mpikisano wambiri), ndikunyalanyaza mafunso—nthawi zambiri awa ndi omwe amabweretsa alendo oyamba patsamba laling'ono ndipo amayankhidwa ndi othandizira a AI.
Kuyerekeza: Kusankha Mawu Ofunika a PromoPilot ndi Njira Zina
Magwero a mawu ofunikira aulere amayankha mafunso osiyanasiyana: ena amapereka malingaliro, ena - voliyumu, ena - mphamvu.
| Chida | Kodi ndi chiyani chaulere? | Zoletsa | Kodi ndi yoyenera kwa ndani? |
|---|---|---|---|
| PromoPilot — Kusankha Mawu Ofunika | Mazana a malingaliro Google, mafunso ndi kufananiza, CSV | Palibe kuchuluka kapena zovuta; malire a tsiku ndi tsiku pa macheke | Sonkhanitsani mwachangu malingaliro ndi mchira wautali popanda kulembetsa |
| Google Keyword Planner | Malingaliro ndi kuwunika pafupipafupi | Akaunti ya Google Ads imafunika; kuchuluka kwa malonda ndi kochepa popanda kutsatsa kulikonse. | Yesani kufunikira musanayike |
| Zochitika pa Google | Kusintha kwa nyengo ndi momwe zopempha zimakhalira | Kutchuka kokha, palibe manambala enieni | Kumvetsetsa ngati nkhani ikukula kapena ikutha |
| Wopanga Mawu Ofunika a Ahrefs | Malingaliro a mawu ofunikira okhala ndi miyeso yoyambira | Zaulere - gawo lokha la mndandanda | Yerekezerani zovuta za mafunso ofunikira kwambiri |
Pomaliza: Malangizo ndi njira yabwino kwambiri yoyambira—ndi aulere, amoyo, ndipo nthawi yomweyo amagawidwa m'magulu malinga ndi cholinga. Yang'anani kuchuluka kwa kusaka mosankha, pokhapokha ngati pali mafunso omwe mukufuna kuwafunsa.
PromoPilot ili ndi zida zina 87 zaulere za SEO, kuphatikizapo kusanthula kuchuluka kwa mawu ofunikira ndikuwunika momwe anthu amadyerana. Ndifotokoza izi m'nkhani ina m'gawo lino: zimathandiza pamene tsamba lawebusayiti lakula ndipo masamba ayamba kusokonezana.
Ndi deta iti yomwe ikusowa mu kafukufuku wa mawu ofunikira aulere?
Chida ichi chimapereka chidziwitso, osati manambala. Sichiyesa kuchuluka kwa zinthu, zovuta (momwe zimavutira kufika pamwamba), kapena mtengo pa kudina kulikonse. Izi si vuto, koma cholinga china: malingalirowo akuyankha funso lakuti "momwe anthu amapangira zinthu," osati "momwe angati."
Chachiwiri ndichakuti malingaliro amasiyana malinga ndi dziko ndi chilankhulo. Ngati msika wanu ndi wa ku Poland, koma mwasonkhanitsa zotsatira za ku US, mndandandawo udzakhala wokongola komanso wopanda ntchito. Ndipo chachitatu, mitu yatsopano imachedwa kuwonekera mu malingaliro, kotero pazinthu zatsopano, onjezani mndandandawo ndi mafunso a makasitomala ochokera ku maimelo ndi mapulogalamu otumizirana mauthenga.
Kodi chida chaulere sichikwanira liti?
Malangizo amapereka zinthu zofunika. Kuti izi zisinthe kukhala tsamba lawebusayiti lomwe limapanga ma lead, pamafunika zisankho: masamba oti apange, motsatira dongosolo liti, komanso momwe angawalumikizire. Katswiri amafunika ngati:
- Pali mapempho ambirimbiri ndipo simukumvetsa momwe mungawaikire m'magulu;
- tsamba lawebusayiti lili kale, ndipo masamba atsopano ayenera kuphatikizidwa popanda kuswa malo omwe alipo kale;
- Pali misika ingapo ndipo tanthauzo la mawu liyenera kusonkhanitsidwa m'zilankhulo zosiyanasiyana;
- Chofunikira si mndandanda, koma dongosolo: kapangidwe, malemba ndi kulumikizana kwa mafunso.
Kodi ndingachite chiyani pa webusaiti yanu?
Ine ndine Valeriy Danyuk, katswiri wopanga mapulogalamu ndi SEO wokhala ndi zaka 12 zakuchitikira komanso makasitomala opitilira 200. Kusankha mawu ofunikira ndi gawo loyamba mu projekiti iliyonse, ndipo kuyambira pamenepo, ndimakulitsa kukhala masamba ogwirira ntchito.
SEO ndi kutsatsa
- Kufufuza kwa Turnkey SEO: Ndimafufuza mafunso omwe tsamba lino ladzaza kale, ndi omwe alibe masamba ake, kenako ndimapanga dongosolo.
- Zomwe zili mkati mwake zimagwirizana ndi tanthauzo la mawu: blog ya SEO yoyendetsedwa ndi AI yomwe imakopa makasitomala achilengedwe, ndi gulu lolemba nkhani lopanda anthu— blog yodziyimira payokha yoyendetsedwa ndi othandizira a AI.
- Semantics m'zilankhulo zambiri - kusanthula m'nkhani yakuti "Momwe mungapangire tsamba lawebusayiti lokhala ndi zilankhulo zambiri popanda womasulira."
Mawebusayiti ndi masitolo apaintaneti
- Tsamba lofikira la chinthu chatsopano chomwe chatulutsidwa madzulo amodzi —kapangidwe ka buloko kamakonzedwa kuti kagwirizane ndi zosowa za makasitomala.
- Sitolo ya pa intaneti WooCommerce yokhala ndi magulu opangidwa kuti agwirizane ndi zosowa zenizeni komanso kabukhu ka zinthu 300 mumphindi zochepa chabe.
- Webusaiti pa 1001site mu kalembedwe kosankhidwa: masamba a magulu a mafunso, mapu a sitemap, ndi chizindikiro — zokha.
CRM, kuwerengera ndalama ndi zochita zokha
- Boti Telegram yoyendetsedwa ndi AI ya sitolo yogulitsira sosi pa intaneti imayankha makasitomala pogwiritsa ntchito mawu omwewo omwe amagwiritsa ntchito pofufuza chinthu.
Nditumizireni ulalo wa tsamba lawebusayiti ndi mawu ofunikira angapo mu Telegram - ndikupangira magulu ofunsira omwe ndiyambe nawo.
Zotsatira
- Google Suggestions ndi gwero la mawu osakira laulere komanso loona mtima: ndi mawu ochokera kwa anthu enieni.
- Sonkhanitsani mawu oyambira 5-10 a chilankhulo ndi chigawo chomwe mukufuna, ndikutumiza ku CSV.
- Gulu ndi cholinga: gulu limodzi pa tsamba lililonse; onani kuchuluka kwa zomwe zikuchitika.
- Ngati muli ndi mawu ambiri kapena misika ingapo, odani chitukuko, ndipo tsamba latsopano lokhala ndi kapangidwe kokonzedwa bwino likhoza kumangidwa mosavuta pa 1001site.
Yambani ndi chiganizo chimodzi: sonkhanitsani zizindikiro zokhudza ntchito yanu yayikulu ndikuwona mafunso angati a makasitomala omwe simunawayankhe patsamba lanu.
Magwero
- Tsamba la Chida cha Mawu Ofunika a PromoPilot - Gwero la Deta, Ma Prefixes, Zilankhulo, ndi Zigawo.
- Google Keyword Planner - kufotokozera kovomerezeka kwa chidachi.
- Google Trends ndi ntchito yofufuza zinthu zatsopano.
- Ahrefs Keyword Generator ndi pulogalamu yaulere yopangira mawu osakira.
