Yankho lalifupi: kuti muwone zithunzi patsamba la SEO, ikani URL yake mu SEO Image Checker yaulere ya PromoPilot. Chidachi chidzasanthula ma tag okwana 100 <img>: ngati pali alt tag, ngati loading="lazy" yakhazikitsidwa, ngati m'lifupi ndi kutalika zakhazikitsidwa, ngati WebP, AVIF, kapena SVG zagwiritsidwa ntchito, komanso ngati pali srcset. Zotsatira zake ndi chigoli kuyambira 0 mpaka 100 ndi ndemanga pa chithunzi chilichonse. Pansipa mupeza momwe chigoli chimawerengedwera, choti mukonze kaye, ndi zomwe chidacho sichikuwona.
Ndakhala ndikumanga mawebusayiti ndi masitolo kwa zaka 12, ndipo zithunzi ndiye vuto lalikulu pafupifupi pa chilichonse mwa izo. Khadi lodziwika bwino la chinthu: zithunzi zisanu za 3MB kuchokera pa kamera, mawu opanda kanthu, ndipo dzina la fayilo ndi IMG_4512.jpg.
Kodi Chithunzi cha SEO chimayang'ana chiyani?
Chidachi chimayang'ana chithunzi chilichonse patsambali pogwiritsa ntchito njira zisanu ndikuziphatikiza pamodzi kuti zipange chigoli chonse.
| Kodi chimayang'ana chiyani? | Akuyang'ana chiyani? | Chifukwa chiyani izi ndizofunikira pa SEO ndi bizinesi? |
|---|---|---|
| Alt | Kodi pali kufotokozera kwa mawu pa <img> | Kuchuluka kwa zithunzi Google potengera kupezeka kwa anthu akhungu |
| Kutsegula mwaulesi | Chizindikiro cha loading="lazy" chimagwiritsidwa ntchito pazithunzi zomwe zili pansi pa sikirini yoyamba. | Tsamba silikuyika chilichonse chomwe mlendo sanayendepo. |
| M'lifupi ndi kutalika | Kodi miyeso yatchulidwa mu zizindikiro za tag? | Ma blocks "sadumphadumpha" akamatsegula - iyi ndi CLS metric |
| Mtundu | WebP, AVIF, kapena SVG pogwiritsa ntchito fayilo yowonjezera | Mafomu amakono ndi ocheperako poyerekeza ndi JPG ndi PNG. |
| Srcset | Kodi pali zithunzi zomwe mungasankhe paziwonetsero zosiyanasiyana? | Foni imalandira fayilo yaying'ono, osati mtundu wa monitor. |
Chithunzi chilichonse chimalandira mndandanda wa ndemanga, ndipo tsamba limalandira zigoli zomaliza. Izi ndi zosavuta: simungowona chomwe chalakwika chokha, komanso chithunzi chomwe chalakwika.
Kodi mungayang'ane bwanji zithunzi patsamba lawebusayiti pa intaneti?
- Tsegulani Chithunzi cha SEO Checker.
- Ikani adilesi ya tsamba, makamaka yokhala ndi zithunzi zambiri: khadi la malonda, gulu, nkhani ya blog, mbiri ya ntchito.
- Dinani "Chongani" ndipo dikirani kuti zithunzi zonse zifufuzidwe.
- Onani kuchuluka ndi mndandanda wa ndemanga pa chithunzi chilichonse.
- Chonde konzani mavutowo ndipo yang'ananinso tsamba lino.
Umu ndi momwe tsamba la zida limaonekera: gawo la adilesi, mndandanda wa macheke ndi Mafunso Ofunsidwa Kawirikawiri.
Kodi chiwerengerocho chimawerengedwa bwanji ndipo n’chiyani chiyenera kukonzedwa kaye?
Kuwunikaku kumayamba ndi mapointi 100, ndipo zilango zimachotsedwa pa nkhani iliyonse, kutengera kuchuluka kwa zithunzi zomwe zili patsamba zomwe sizikugwira ntchito. Podziwa malamulo, n'zosavuta kudziwa chomwe chingakupatseni chilimbikitso chachikulu.
| Kuyesa | Zabwino | Ndemanga |
|---|---|---|
| Alt | Zithunzi zosakwana 50% zokhala ndi alt — -30; zosakwana 80% — -15; zosakwana 100% — -5 | Mfundo yofunika kwambiri |
| Kutsegula mwaulesi | zosakwana 50% - −15; zosakwana 80% - −8 | Zithunzi zitatu zoyambirira sizikuganiziridwa |
| M'lifupi ndi kutalika | zosakwana 50% - −15; zosakwana 80% - −8 | Miyeso ya CSS yokha siiganiziridwa. |
| WebP, AVIF, kapena SVG | zosakwana 30% - -10 | Kapangidwe kake kamatsimikiziridwa ndi kuwonjezera |
| Srcset ya zithunzi za raster | zosakwana 30% - -10 | SVG sikufuna srcset |
Nayi oda yanga yogwirira ntchito:
- Chinthu china chodula kwambiri komanso chosavuta kukonza. Lembani zomwe zawonetsedwa: alt
alt="Кожаный рюкзак Nord 20 л, коричневый, вид сбоку", osatialt="рюкзак купить дёшево рюкзак". Pazinthu zokongoletsera, gwiritsani ntchitoalt=""yopanda kanthu. - M'lifupi ndi kutalika. Fotokozani miyeso yeniyeni mu makhalidwe, ndikuwonjezera
img { max-width: 100%; height: auto; }ku CSS—chithunzicho chidzakhalabe choyankha, ndipo kapangidwe kake kadzasiya kulumpha. - Kuyika zinthu mopanda chidwi kumagwira ntchito pa chilichonse chomwe chili pansi pa khola. Komabe, kumawononga chithunzi cha ngwazi: chiyenera kuyikidwa nthawi yomweyo komanso mosamala.
- WebP kapena AVIF. WordPress yathandizira kukweza ma WebP kuyambira mtundu wa 5.8, ndi AVIF kuyambira mtundu wa 6.5.
- Sungani zithunzi zazikulu kuti foni isatsitse mtundu wa monitor.
Chitsanzo cha chithunzi chachikulu choyenera ndi chithunzi chosinthika m'malemba:
<img src="/img/hero.webp" alt="Мастерская кожаных изделий Nord" width="1200" height="600" fetchpriority="high"> <img src="/img/bag-700.webp" srcset="/img/bag-700.webp 700w, /img/bag-1400.webp 1400w" sizes="(max-width: 700px) 100vw, 700px" alt="Рюкзак Nord 20 л, вид сбоку" width="700" height="700" loading="lazy">Kodi mungalembe bwanji chizindikiro chabwino cha alt cha chithunzi?
Chizindikiro cha alt ndicho chinthu chofunikira kwambiri pakuwunika, ndipo ndi komwe zolakwa zimachitika nthawi zambiri: kusiya chopanda kanthu kapena kudzaza mawu osakira. Lamulo losavuta: fotokozerani chithunzicho kwa munthu amene sangathe kuchiwona mu chiganizo chimodzi.
| Chithunzi | Alt yoipa | Zabwino zonse |
|---|---|---|
| Chithunzi cha chinthucho | рюкзак купить рюкзак недорого | Кожаный рюкзак Nord 20 л, коричневый, вид спереди |
| Chithunzi cha gulu | photo1 | Мастера мастерской Nord за работой над сумкой |
| Chithunzi kapena tchati | график | Рост заказов с сайта по месяцам: с 40 до 120 в месяц |
| Chizindikiro chokongoletsera | иконка | empty alt="" — palibe chifukwa choiwerenga |
Pa kabukhu, ndikosavuta kupanga ma alt tag pogwiritsa ntchito template: dzina la chinthu + mtundu kapena chosinthika + ngodya. Mwanjira imeneyi, zithunzi zisanu pa khadi limodzi zidzakhala ndi mafotokozedwe asanu osiyanasiyana, othandiza, m'malo mwa asanu ofanana.
Dzina la fayilo nalonso ndi lofunika: kozhanyj-ryukzak-nord-korichnevyj.webp ndi labwino kuposa IMG_4512.jpg. Palibe chifukwa chosinthira mayina a mafayilo akale chifukwa cha izi, koma tsitsani atsopano okhala ndi mayina ofotokozera.
Kuyerekeza: Chithunzi cha SEO Chowunika ndi Njira Zina
| Chida | Kodi ndi chiyani chaulere? | Zoletsa | Kodi ndi yoyenera kwa ndani? |
|---|---|---|---|
| PromoPilot — Chithunzi cha SEO Chowunika | Alt, kutsitsa pang'ono, m'lifupi/kutalika, mawonekedwe, srcset; mlingo 0–100 ndi ndemanga pa chithunzi chilichonse | Kufikira 100 img, kukula kwa fayilo sikuyerekezeredwa | Fufuzani zithunzi mwachangu kuchokera patsamba lililonse |
| Google PageSpeed Insights | Kuwunika zithunzi ngati gawo la mayeso a liwiro: mawonekedwe, kukula, kutsitsa pang'ono | Kuphatikiza ndi macheke ena ambiri, komabe sakumvetsa bwino | Kuwunika momwe zithunzi zimakhudzira liwiro |
| Squoosh | Finyani ndikusintha chithunzi chimodzi mu msakatuli | Sichiyang'ana tsamba, chimagwira ntchito ndi mafayilo | Kukonzekera zithunzi payokha |
| Kangaude wa SEO Wofuula wa Chule | Mndandanda wa zithunzi zopanda mawu ena patsamba lonse | Kuyika kumafunika, mtundu waulere uli ndi malire pa maadiresi | Kuwunika kwa Alt pa masamba mazana ambiri |
Pomaliza: Chowunikira pa intaneti chikuwonetsa zomwe zili zolakwika ndi zithunzi patsamba linalake, PageSpeed ikuwonetsa mtengo wake mwachangu, ndipo Squoosh kapena chosinthira chimathandiza kukonza mafayilo okha.
PromoPilot ili ndi zida 87 zaulere za SEO, kuphatikiza chida chochepetsera zithunzi ndi chosinthira cha WebP chomwe chimagwira ntchito mwachindunji mu msakatuli, popanda kukweza mafayilo ku seva. Kuti mumvetse kukula kwa tsamba lonse, onani nkhani yathu mu mndandanda wathu wosanthula liwiro la tsamba.
Kodi kutsimikizira chithunzi sikukuwona chiyani?
Tiyeni tinene zoona za malire a chidachi—ndikofunika kuwadziwa kuti timvetse bwino mlingo wake:
- Kukula kwa fayilo sikuganiziridwa —zithunzi sizitsitsidwa; mawonekedwe ake amatsimikiziridwa ndi chowonjezeracho.
- Chizindikiro
<picture>sichinasanthuledwe: JPG mu<img>idzalembedwa ngakhale patakhala AVIF kapena WebP mu<source>pafupi nayo. - Zithunzi zakumbuyo kuchokera ku CSS ndi zithunzi zomwe zawonjezeredwa ndi JavaScript sizikuphatikizidwa mu lipotilo.
- Miyeso yotchulidwa mu CSS yokha siiganiziridwa.
- Tsamba lopanda
<img>limapeza mapointi 50 - izi si "theka la zolakwa", koma "palibe chowerengera".
Kodi chida chaulere sichikwanira liti?
Kukonza mawu a alt patsamba limodzi kumatenga mphindi khumi. Koma ngati sitolo ili ndi zinthu zikwi zisanu, sizingatheke kuchita izi pamanja. Mukufuna katswiri ngati:
- alt iyenera kupangidwa yokha kuchokera ku dzina, mtundu ndi ngodya ya kabukhu konse;
- Zithunzi zimayikidwa kuchokera ku kamera popanda kukanikiza, ndipo pamafunika payipi yodziyimira yokha: kukanikiza, WebP, makulidwe osiyanasiyana;
- Mutu wa tsamba lawebusayiti umawonetsa zithunzi zopanda m'lifupi, kutalika, ndi srcset, ndipo template iyenera kukonzedwa;
- Mukufuna kupeza anthu ambiri ochokera ku Google Images chifukwa cha mafunso okhudza zinthu?
Kodi ndingachite chiyani pa webusaiti yanu?
Ndine Valeriy Danyuk, katswiri wopanga mapulogalamu ndi SEO wokhala ndi zaka 12 zakuchitikira komanso makasitomala opitilira 200, kuphatikizapo masitolo ambiri apaintaneti okhala ndi zithunzi zambirimbiri.
SEO ndi ma audit
- Kuwunika kwa SEO ya tsamba la Turnkey: Ndimaona zithunzi patsamba lonse, ndikukhazikitsa kusintha kokhazikika komanso kulemba mawu mu ma tempuleti.
- Blogu ya SEO yoyendetsedwa ndi AI yomwe imabweretsa makasitomala achilengedwe - imawonetsa zokha zithunzi za alt ndi WebP za nkhani iliyonse.
Masitolo ndi makatalogu
- Kabukhu ka zinthu 300 mumphindi zochepa chabe kudzera mwa MCP ndi Claude —kokhala ndi mafotokozedwe ndi zithunzi za chinthu chilichonse.
- Sitolo ya pa intaneti pa WooCommerce yokhala ndi kukonza bwino zithunzi.
- Kusamutsa sitolo kuchokera ku Instagram kupita ku webusaitiyi — zithunzi ndi mafotokozedwe a malonda akupita patsogolo.
- Zinthu, zithunzi, ndi zolemba zitha kusamutsidwa ku 1001site kudzera pa ulalo wochokera patsamba lanu lakale kapena malo ochezera a pa Intaneti.
Kuwerengera ndalama ndi zochita zokha
- Akaunti + kusungitsa mabuku + sitolo yogulitsira zinthu 30,000.
- Telegram bot yokhala ndi AI yogulitsira sosi pa intaneti.
Nditumizireni ulalo wa khadi la malonda mu Telegram - ndikuuzeni kuchuluka kwa ndalama zomwe mungapambane kutengera zithunzi.
Zotsatira
- Chowunikira zithunzi cha SEO pa intaneti chimasanthula zithunzi zokwana 100 patsamba lililonse ndikugawa zigoli kuyambira 0 mpaka 100, pamodzi ndi ndemanga pa chilichonse.
- Mfundo zambiri zimaperekedwa ku miyeso ya alt ndi m'lifupi/kutalika, kutsatiridwa ndi kutsitsa pang'ono, WebP/AVIF ndi srcset.
- Chithunzi chachikulu sichifunika kutsegulidwa mwaulesi - chimafunika
fetchpriority="high". - Pa makatalogu akuluakulu, kukonza zithunzi kumachitika zokha—kapena nsanja imasankhidwa komwe izi zachitika kale, mwachitsanzo, 1001site.
Chongani tsamba lolemera kwambiri patsamba lanu ndi Image SEO Checker yaulere —yambani ndi alt.
Magwero
- Tsamba la PromoPilot's Image SEO Checker - macheke, malamulo owunikira, zoletsa, ndi Mafunso Ofunsidwa Kawirikawiri.
- Google Search Central - Malangizo a zithunzi kuti mufufuze.
- Google PageSpeed Insights ndi Squoosh - Mafotokozedwe a Zinthu.
