Ko te whakautu poto: hei tirotiro i te whakawhiu kupumatua, kaweake i ngā aho "uiui, URL, pāwhiri, impression, position" mai i Google Search Console ka whakapiri ki roto i te PromoPilot's Cannibalization Checker. Ka kitea e te taputapu ngā uiui e rua, neke atu rānei o ō whārangi e puta ana, ka aromatawai i te mōrearea (teitei, waenga, iti), ka tatau i te hea pāwhiri o te whārangi matua, ka whakaputa i tētahi ripanga o ngā whakatikatika matua. He kore utu, kāore hoki e hiahiatia he rēhitatanga. Kei raro nei ka kitea e koe te wāhi hei tiki i ngā raraunga, me pēhea te pānui i te pūrongo, me te aha me mahi ki ia takirua whārangi.
E kitea ana e au te kai tangata i roto i te nuinga o ngā pae tukutuku he blog neke atu i te tau te pakeke: e toru ngā tuhinga mō te mea kotahi, i tuhia i ngā wā rerekē, ā, kāore tetahi i tae ki te whārangi tuatahi.
He aha te mea e whakaatuhia ana e te whakamātautau kai tangata?
Ka mahi anake te taputapu me ō raraunga—kāore e rapu aunoa. Heoi, ka tatauhia e ia ngā mea ka roa te wā ki te whakarāpopoto ā-ringa ki roto i te ripanga tātaitai.
| Tohu | He aha tāna e titiro atu nei? | He aha tēnei mō te SEO? |
|---|---|---|
| Ngā URL Whakataetae | Ō whārangi katoa i whiwhi i ngā whakaaro mō te patai kotahi | He mārama ko wai kei te whakawhitiwhiti waka ki a wai. |
| Taumata mōrearea | Teitei/waenga/iti mō ia tono | He mārama tonu te wāhi hei tīmata |
| Te hea a te kaiārahi | E hia te ōrau o ngā pāwhiri me ngā kitenga kei roto i te URL tino kaha? | E 90% o te kotahi e taea ana te whakamanawanui, he raruraru te 50/50 |
| Te tohatoha o ngā tohu | Te wehewehenga o ngā tohu i waenga i ngā whārangi | Kāore e taea e Google te whakatau ko tēhea whārangi hei whakaaro mō te whārangi kāinga |
| Ripanga whakatikatika | Kua whakarōpūtia ngā tono mā te kaupapa matua | He rārangi mahi kua oti te whakarite mā te kaiwhakahaere ihirangi |
Ka tātarihia te haruru e te tātari iti rawa o ngā tohu (taunoa 20): kāore e tika ana kia mahi anō i ngā whārangi mō tētahi patai me ngā tohu e toru.
Ka taea e koe te whakapae i te kai tangata me te kore he taputapu. Ko ngā tohu ko: te peke o te tūranga mō tētahi patai nui ki te 5-10 ngā tūranga me te kore he take mārama; e whakaatu ana a Search Console i ngā whārangi e rua, e toru rānei me ngā hua ōrite mō te patai kotahi; ka huri pinepine te URL o tō paetukutuku i ngā hua rapu; ka whakaputaina he tuhinga hou, engari ka heke te mea tawhito mō te kaupapa kotahi. Ki te kite koe i tētahi tohu, ka poto ake te wā ki te tirotiro i taua mea, kaua ki te whakaara i ngā feaa.
Me pēhea te pānui i te taumata mōrearea i roto i te mahi. Teitei: tata ōrite te wehewehenga o ngā whakaaro i waenga i ngā whārangi, ā, ko te tūranga toharite o ngā mea e rua kei raro iho i te tekau: he mea pai tēnei mō te whakakotahi. Waenga: he nui ake ngā pāwhiri a te kaiārahi, engari e mau tonu ana te hauwhā ki te hautoru o ngā whakaaro i te whārangi tuarua; he maha ngā wā ka rawaka te hononga me te whakatika taitara. Iti: tata katoa ngā whakaaro ka mau i te kaiārahi, he onge te puta o te whārangi tuarua; ka taea te tiaki i aua patai mō muri mai.
Me pēhea te tirotiro i te kai tangata o ngā kupumatua i runga ipurangi?
- Tikiake raraunga mai i te Search Console. Me whai takirua pātai + whārangi koe mō ngā marama e toru. Ka taea e koe te kite i tēnei i roto i te pūrongo mahi mā te tātari mā te pātai me te whakatuwhera i te ripa "Whārangi". Mō te pae katoa, he pai ake te Looker Studio me te hononga Search Console, te API rānei.
- Whakatuwheratia te Kaitirotiro Kaikino ka whakapiri i ngā rarangi ki te hōputu CSV, TSV rānei me ngā pou patai, URL, pāwhiri, tirohanga, tūranga.
- Whakatakotoria te paepae āhua: 20 mō te pae iti, 50–100 mō te pae nui.
- Pāwhiritia "Rapua te kai tangata" ka tātarihia ngā patai mōrearea nui.
- Mō ia tono, tīpakohia te whārangi toa, ka whakatau me aha te toenga.
Koinei te āhua o te whārangi taputapu: he āpure raraunga me ngā rarangi tauira, he paepae āhua, me te pātene whakarewa.
Tauira o ngā rārangi hei tāpiri:
query,url,clicks,impressions,position
seo audit checklist,https://example.com/seo-checklist,43,910,11.2
seo audit checklist,https://example.com/seo-audit-template,17,640,13.8
I konei, e rua ngā whārangi e whakamahi ana i te uiuinga kotahi, ā, e mau ana ngā mea e rua ki te whārangi tuarua o ngā hua - he tauira tawhito tēnei.
Me pēhea te whiriwhiri i te whārangi toa, me pēhea hoki te mahi ki te toenga?
Ehara i te mea ko te whārangi he nui rawa ngā pāwhiri te toa. Tuatahi, whakaarohia te whāinga: he aha te mea e hiahia ana te tangata ki te whiwhi mō tēnei patai. Mena kei te rapu rātou i te "tauira," ka toa te tauira, ahakoa he nui ake te hunga e toro atu ana ki te rārangi arowhai i tēnei wā.
- Whakakotahitia, ā, whakatūria he tukunga 301. E rua ngā tuhinga mō te mea kotahi—whakakotahitia ngā wāhanga pai rawa atu ki te kotahi, ā, whakatūria he tukunga 301 ki te tuarua. Koinei te kōwhiringa tino kaha, tino noa hoki.
- Wehea mā te kaupapa. Mena he rerekē ngā mea e pā ana ki ngā whārangi (he ratonga me he tuhinga tohutohu), tuhia anō te taitara, te H1, me te paraka tuatahi kia whakautua ai e ia whārangi tāna ake pātai.
- Tikanga. Ina hiahiatia ngā whārangi e rua e ngā kaiwhakamahi (hei tauira, he tātari rarangi pukapuka me he kāwai), ka whakamanahia e mātou te whārangi matua.
- Hononga. Ko ngā hononga ā-roto katoa me te punga patai e tohu ana ki te toa, ehara i te mea matapōkeretia.
- kāore he taupū mō te ratonga. He maha ngā wā ka tahaetia e ngā whārangi tohu, ngā pūranga, me ngā hua rapu pae ngā whakaaro mai i ngā kāwai—ka huna e mātou i te taupū.
Ngā hapa noa: te muku i tētahi whārangi ngoikore me te kore he aronga anō (ka ngaro ōna hononga), te whakatakoto i tētahi hononga i waenga i ngā whārangi me ngā ihirangi rerekē (ka kore e arohia e Google), me te whakatika i ngā patai iti-morearea i mua i ngā patai nui-morearea.
Whakataurite: Te Tirotiro Kai Tangata a PromoPilot me ngā Huarahi Whakarerekē
He iti noa ngā taputapu kore utu kua whakatapua mō te kai tangata; he maha ngā wā ka rapua ā-ringa i roto i ngā ratonga nui.
| Utauta | He aha te mea kore utu? | Ngā Here | Mā wai e tika ai? |
|---|---|---|---|
| PromoPilot - Tirotiro i te kai tangata | Tātarihia ō raraunga, mōrearea, hea o te kaiārahi, ngā kaupapa matua | Me tango e koe ngā raraunga ka whakapiri atu ki a koe anō. | Kimihia wawe ngā pakanga i roto i te tikiake kua oti |
| Papatohu Rapu Google | Ngā pātai me ngā whārangi katoa o tō paetukutuku | Me tirohia ngā takirua whārangi-tono i roto i te tono kotahi | Pūtake raraunga tuatahi |
| Ngā Utauta Kaiwhakahaere Tukutuku Ahrefs | Ngā rapunga rauropi mō ō paetukutuku | Ngā pae kua manatokohia anake, raraunga - Whakatauranga Ahrefs | Mō ngā kaipupuri paetukutuku kei roto kē i te pūnaha Ahrefs |
| Te Aroturuki Tūnga o Semrush | Pūrongo Whakamate Kai a te Kaupapa | Me whai pūkete me whai kaupapa; kei te wātea ngā mahi katoa i runga i ngā mahere utu. | Mō ngā tari me te hunga kua utu kē mō Semrush |
Whakamutunga: Ka whakaratohia e te Search Console ngā raraunga, ā, ka hurihia e tēnei taputapu hei rārangi mahi i roto i te meneti kotahi. He watea ngā ratonga utu mēnā kei te whakamahi kē koe i ēnei, engari kāore e hiahiatia ana mō te tirotiro kotahi i tō pae.
Haunga tēnei tirotiro, e 87 ngā taputapu SEO kore utu a PromoPilot. Mena i puta te kai tangata nā te mea i tuhia ngā tuhinga me te kore he mahere, tirohia te tuhinga e tata ana i te wāhanga mō te kōwhiringa kupumatua mā te whakamahi i ngā whakaaro Google —e whakamārama ana me pēhea te tohatoha tonu i ngā patai puta noa i ngā whārangi.
He aha ngā herenga o te taputapu whakamātautau kai tangata?
Ko te mea nui, kāore te taputapu e hono atu ki te Search Console. He rite te kounga o ngā hua ki te kounga o te tango: whiriwhiria he wā mō te toru marama neke atu rānei, ki te kore ka rite ngā piki me ngā heke matapōkere ki te taupatupatu.
Tuarua, ka arotakehia te tohatoha o ngā tirohanga me ngā pāwhiri, engari kāore e tātarihia ngā whārangi tonu. Māu e whakatau mēnā ka hanumi, ka wehe rānei i runga i te ihirangi. Tuatoru, mō ngā pae iti he maha ngā tirohanga ia marama, kāore pea e ranea ngā tatauranga—mēnā koinā, me whakanui ake te hunga toro ki te tuatahi, kātahi ka hoki ki te kai tangata i muri mai.
Ā, hei whakamutunga: i muri i te whakatikatika, kaua e tumanako ki ngā hua i roto i te pō kotahi. Me whai wā Google ki te tirotiro anō i ō whārangi, ki te whakaaro mō ngā whakawhiti, me te tatau anō i ngā tūranga. Tukuatu anō, tirohia hoki ō whārangi i muri i ngā wiki e 4-6—mā tēnei, ka tika te whakataurite i mua me muri, ehara i te mea he rerekētanga matapōkere noa iho o ngā hua rapu.
Āhea te wā kāore e ranea he taputapu kore utu?
Ka whakaatuhia e te taputapu ngā taupatupatu. Kei roto i ngā whakatikatika ko ngā whakawhiti, te takai tuhinga, te tuhi anō i ngā pane, me te whakatika hononga puta noa i te pae. Me hiahia koe ki tētahi tohunga mēnā:
- he maha ngā pakanga, ā, i ahu mai i te rarangi pukapuka, i ngā tauira rangitaki rānei;
- me whakakotahi e koe ngā whārangi me ngā hononga o waho me te kore e ngaro te taumaha;
- he maha ngā reo o te pae tukutuku, ā, e taupatupatu ana ngā patai i waenga i ngā putanga reo;
- I muri i te hanumitanga, me hanga anō e koe te tahua, ngā kāwai me te hononga.
He aha taku e taea ai mō tō paetukutuku?
Ko Valeriy Danyuk tōku ingoa, ā, he kaiwhakawhanake ahau, he tohunga SEO hoki, 12 tau te roa o taku wheako, ā, neke atu i te 200 aku kiritaki. Ko te kai tangata tētahi o ngā mea tuatahi ka tirohia e au ina arotake ana i ngā pae me ngā toa ihirangi.
SEO me te whakatairanga
- Arotake SEO paetukutuku tūturu: Ka kitea e au ngā takirua whārangi whakataetae, ka whakatau ko tēhea hei whakakotahi, ā, ka whakatūria e au ngā whakawhiti me ngā whārangi matua.
- He blog kāore he whakataetae ā-roto: he blog SEO e whakamahia ana e te AI e kukume mai ana i ngā arahi waro, me tētahi autoblog e whakamahia ana e te AI e tirohia ai ia kaupapa mō ngā tāruarua i mua i te tuhi.
- He hanganga reo maha, kāore he whakawhitiwhitinga - he tomokanga tūruhi i roto i ngā reo 33.
Ngā paetukutuku me ngā toa ipurangi
- He toa ipurangi WooCommerce me ngā kāwai me ngā tātari tika hei ārai i ngā tāruarua.
- He paetukutuku i runga i 1001site: he hanganga whārangi ma, he mahere pae, me te tohu kua oti te whakarite. Ka wehewehea e mātou te utu o ngā kōwhiringa rerekē, ā, ka whakamāramahia te utu mō tētahi paetukutuku kua oti te whakarite.
CRM, kaute me te aunoatanga
- Te kaute, te pupuri pukapuka, me te toa me te 30,000 ngā hua — he rārangi nui kei reira te hanganga kāwai te mea nui.
Tukuna mai he tikiake, he hononga rānei ki tō paetukutuku i Telegram – māku e kī atu ko ēhea whārangi me whakakotahi tuatahi.
Hua
- Ko te kai tangata ko te wā e tohaina ana e ō whārangi he patai kotahi, ā, ka ārai tetahi i tetahi i te tūnga o tētahi.
- Rapua i roto i ngā raraunga o te Search Console mō ngā marama e 3+, me tētahi paepae mō ngā tirohanga hei whakakore i te haruru.
- Mō ia pakanga, whiriwhiria he toa mā te whāinga, kātahi ka hanumi, wehea, whakamanahia rānei.
- Mena he maha ngā papātanga, he maha rānei ngā tauira, me arotake, ā, i ētahi wā he māmā ake te hanga anō i te pae i runga i 1001site me te hanganga ma.
Tāpirihia tō mea tango, tirohia mēnā ka taea te kai tangata mō te kore utu — ko ngā patai mōrearea tuatahi ka kitea i roto i ngā meneti ruarua.
Ngā Pūtake
- Whārangi taputapu PromoPilot Keyword Cannibalization Checker - hōputu raraunga, paepae āhua, me ngā inenga pūrongo.
- Āwhina mō te Papatohu Rapu Google - Pūrongo Mahi Rapu.
- Ngā Utauta Tukutuku Ahrefs - Whakaahuatanga mō te urunga kore utu ki ō paetukutuku.
