Taswirar shafin yanar gizo mai nazarin kalmomin shiga: waɗanne batutuwa shafin ya riga ya rufe da kuma inda gibin yake

Amsar a takaice: don cire kalmomin shiga daga taswirar shafin, liƙa adireshin taswirar shafin ( sitemap.xml ko ma'aunin taswirar shafin) cikin Taswirar Yanar Gizo ta PromoPilot, zaɓi yaren dakatarwa da iyakokin fassara (adireshi 500 ta tsohuwa), sannan danna "Tsarin Taswirar Yanar Gizo." Kayan aikin zai nuna kalmomin da aka fi sani da jimlolin kalmomi biyu daga adiresoshin shafi, yana tace hayaniyar fasaha, sannan a fitar da sakamakon zuwa CSV. Kyauta ne.

Ina amfani da wannan dabarar kafin kowane tsarin abun ciki: cikin mintuna biyar, zan iya ganin abin da shafin yanar gizon yake magana a kai, abin da ba ya magana a kai, da kuma yadda aka tsara shafin yanar gizo ko kundin adireshi na mai fafatawa. Ba tare da yin nazarin rubutu ko ayyukan da aka biya ba.

Me mai nazarin ma'anar shafin yanar gizo yake yi?

Adireshin shafuka tebur ne mai cike da abubuwan da ke cikin shafin yanar gizo. An riga an rubuta batun labarin a cikin /blog/kak-vybrat-sneakers-dlya-bega/. Mai nazarin yana ɗaukar duk adiresoshin daga taswirar shafin, ya yanke su zuwa kalmomi, sannan ya ƙididdige kalmomin da aka fi sani da juna da kuma nau'ikan kalmomi.

Lambobin da ke cikin misalin sun fito ne daga bayanin kayan aiki. Lura da rabon: idan "SEO audit" ya bayyana sau 22 kuma "SEO na fasaha" sau 11 kawai, shafin yana nuna karkata ga wani batu.

Yana da mahimmanci kada a rikita wannan kayan aiki da kayan aiki makamancin haka. Binciken taswirar shafin yana duba taswirar shafin don ganin kurakurai, mai samar da taswirar shafin yana ƙirƙirar ɗaya, kuma mai bincike ba ya duba ko ƙirƙirar komai - yana cire batutuwa daga URLs ɗin da ke akwai. An rufe nazarin da janareta a cikin labarai daban-daban a cikin wannan sashe.

Yadda ake cire kalmomin shiga daga taswirar yanar gizo?

1. Buɗe mai nazarin kalmomin shiga daga taswirar shafin.
2. Manna adireshin taswirar shafin — https://example.com/sitemap.xml ko adireshin ma'aunin taswirar shafin. Inda za a sami taswirar shafin: Sitemap: layi a cikin /robots.txt.
3. Zaɓi yaren dakatarwa: Na atomatik, Rashanci, Ingilishi, Ukrainian, ko Yaren mutanen Poland. Kalmomin dakatarwa sune gabatarwa, haɗin kai, da sauran hayaniyar kamar "da," "don," da "da."
4. Saita iyakar nazarin - adadin adiresoshin da za a sarrafa (tsoho 500).
5. Danna "Nazarin Taswirar Yanar Gizo" kuma jira sakamakon.
6. Bincika manyan kalmomi da jimloli, sannan sauke CSV don aiki a cikin maƙunsar bayanai.

Shafin kayan aiki ya ƙunshi filin adireshin taswira, zaɓin yaren dakatarwa, filin iyaka, da maɓallin ƙaddamarwa; a ƙasa akwai bayanin, yanayi, da ƙuntatawa.

Idan shafin yanar gizonku yana da ma'aunin taswirar shafin yanar gizo tare da taswirori daban-daban na samfura, rukunoni, da labarai, fara da taswirar labarin shafin yanar gizo: adiresoshin da ke wurin galibi sune mafi "masu magana."

Nasihu biyu na saituna. Zaɓi yaren kalmar dakatarwa bisa ga yaren URL, ba yaren haɗin yanar gizo ba: idan an fassara slugs ɗin zuwa "Auto" ko "Turanci." Iyakar URL 500 ya dace da izinin farko; don babban kundin adireshi, ƙara shi ko bincika shafukan da aka haɗa ɗaya bayan ɗaya - wannan zai hana batutuwan samfura haɗuwa da batutuwan blog. Kuma adana fayil ɗin CSV bayan kowane bincike: sake kunnawa cikin watanni shida zai nuna yadda jigon shafin ya canza da kuma waɗanne sassa suka faɗaɗa.

Yadda ake mayar da sakamakon zuwa tsarin abun ciki?

Jerin kalmomin da kansu kayan aiki ne na asali. Darajarsu tana bayyana idan aka kwatanta ta da buƙata da masu fafatawa.

1. Nemo ƙungiyoyi. Rukunin jimloli ta hanyar ma'ana: "takalman gudu," "takalman gudu," "takalman marathon" - rukuni ɗaya. Rukunin guda ɗaya = shafin sauka ɗaya ko sashen blog.

2. Kwatanta da masu fafatawa. Yi bitar taswirar masu fafatawa 2-3 sannan ka tattara sakamakon a cikin teburi. Kalmomin da suka bayyana sau da yawa a cikin nasu, amma ba a cikin naka ba, suna cikin zaɓin sabon sashe.

3. Buƙatar rufewa. Duba yawan binciken da aka samu a cikin kayan aikin zaɓin kalmomi. Batun da ake nema amma ba a gidan yanar gizonku ba ya kamata ya zama na farko a cikin tsarin abun ciki.

4. Nemo haɗuwa da kwafi. Idan jumla ɗaya ta bayyana a cikin URLs ashirin, duba ko waɗannan shafukan suna fafatawa don tambaya iri ɗaya. Wannan cin naman mutane ne na gargajiya.

5. Kimanta URLs ɗin. Kalmomi da yawa kamar copy," " test," new," da old " suna nuna sharaɗi. Wannan kyakkyawan dalili ne na gudanar da wani mai nazarin taswirar shafin daban.

Misali, kalmomin bincike mafiya shahara a shagon kayan wasanni sune "sneakers" da "t-shirts," amma kalmar "girma" ba ta taɓa bayyana ba. Idan mai tsara shirin ya nuna buƙatar tambayoyi kamar "yadda ake zaɓar girman takalman takalma," wannan zai iya zama ra'ayi mai kyau ga jerin labaran jagora masu girma, tare da hanyoyin haɗi zuwa rukunonin da suka dace.

Kwatanta: Nazari kan Taswirar Yanar Gizo da Sauran Hanyoyin Nemo Jigogi na Yanar Gizo

Kammalawa: mai nazarin taswirar shafin yanar gizo ya amsa tambayar "abin da shafin ya riga ya kunsa," Search Console ya amsa tambayar "waɗanne tambayoyi mutane ke amfani da su don nemo shi," kuma mai tsara shirin ya amsa tambayar "abin da mutane ke nema." Ikon yana cikin haɗin duka ukun.

Parser yana ɗaya daga cikin kayan aikin SEO 87 kyauta na PromoPilot. Ana iya duba jimlolin da aka samo cikin sauƙi don cin naman mutane da zaɓin kalmomin shiga - tarin ya haɗa da kayan aiki daban-daban don wannan dalili.

Iyakoki: Menene mai nazarin taswirar shafin yanar gizo ba zai nuna ba?

Mai nazarin yana fitar da kalmomi daga URLs, ba daga cikakken abun ciki na shafin ba. Idan wani labarin ana kiransa "Yadda ake Zaɓar Takalma Masu Gudu" kuma URL ɗinsa shine /blog/post-145/, mai nazarin ba zai san komai game da shi ba.

Ingancin sakamakon ya dogara ne da tsarkin URLs da ƙa'idodin da ake amfani da su don samar da slugs a shafin. Fassara, taƙaitattun kalmomi, lambobin samfura, da kwanan wata a cikin URLs suna haifar da hayaniya da ke hana kalmomi kawai cirewa kaɗan.

Kuma mai nazarin bai san buƙata ba: kalma mai yawan amfani da URL ba yana nufin cewa mutane suna neman wannan batu ba. Ana buƙatar a duba mitar bincike daban. A ƙarshe, yana ganin shafuka ne kawai da ke cikin taswirar shafin: idan mai fafatawa yana da wasu sassa a wajen taswirar shafin, ba za a haɗa su cikin binciken ba.

Yaushe kayan aiki kyauta bai isa ba?

Mai nazarin bayanai yana samar da kayan aiki. Daga wannan kayan aiki, kuna buƙatar haɗa dabarun: waɗanne shafuka za ku ƙirƙira, waɗanne za ku haɗa, da kuma yadda za ku haɗa su. Kuna buƙatar ƙwararre idan:

• Kana da ɗaruruwan kayayyaki da kayayyaki, kuma ba a san ko wanne daga cikinsu ne ke fafatawa da juna ba;
• Masu fafatawa da ku suna ƙaruwa a sakamakon bincike, amma ba ku fahimci batutuwan da suke girma a kai ba;
• Adireshin da ke shafin ba za a iya karantawa ba, kuma da farko ana buƙatar a tsara tsarin;
• Abin da ake buƙata ba jerin batutuwa ba ne, amma tsarin abubuwan da ke aiki tare da wa'adin lokaci da kuma abubuwan da suka fi muhimmanci.

Me zan iya yi wa gidan yanar gizonku?

Sunana Valeriy Danyuk, kuma ni ƙwararren mai haɓakawa ne kuma ƙwararre a fannin SEO, ina da shekaru 12 na gwaninta da kuma abokan ciniki sama da 200. Ina dogara da dabarun abun ciki na akan bayanai, gami da nazarin taswirar shafin yanar gizo masu fafatawa.

SEO da haɓakawa

• Binciken SEO na Turnkey: ma'anar ma'ana, tsarin sashe, cin naman mutane, haɗin kai - da kuma shirin abin da za a rubuta a gaba.
• Shafin yanar gizo na SEO mai amfani da fasahar AI wanda ke kawo kwastomomi na halitta: ana gano batutuwa bisa ga gibin ma'ana, kuma AI ce ke rubutawa da buga labarai.
• Blog ɗin kai tsaye tare da wakilan AI - yadda ƙungiyar edita ke aiki ba tare da mutane ba.
• Shafin yanar gizo mai harsuna da yawa ba tare da mai fassara ba - lokacin da ake buƙatar a tattauna batutuwa da harsuna da yawa a lokaci guda.

Shafukan yanar gizo da shagunan kan layi

• Shafin yanar gizo 1001site mai shafin yanar gizo, URL mai sauƙin amfani, da taswirar shafin atomatik tushe ne mai dacewa don abun ciki.

CRM, lissafi da sarrafa kansa

• Wakilan kasuwanci ta intanet maimakon chatbots.
• Jagorar gyaran kayan aiki mai amfani da fasahar AI - tushen ilimi wanda ke amsa tambayoyin abokin ciniki ta atomatik.

Duk nazarin shari'o'in suna cikin fayil ɗina. Aiko min da gidan yanar gizonku da wasu 'yan gasa ta hanyar Telegram - Zan nuna muku batutuwan da kuka rasa.

Sakamako

1. Mai nazarin kalmomin shiga na taswirar shafin yana nuna a cikin mintuna waɗanda batutuwa da wani rukunin yanar gizo ya riga ya rufe da URLs ɗinsa.
2. Ba wai kawai taswirarka ba ce, har ma da taswirar masu fafatawa 2-3—gibin da za a iya gani idan aka kwatanta shi.
3. A rufe sakamakon a kan buƙatar mai tsarawa da tambayoyi daga Search Console.
4. Idan adiresoshin ba za a iya karantawa ba, da farko a tsaftace tsarin—ko a gina gidan yanar gizo a 1001site tare da adiresoshin da suka dace tun daga rana ta farko.

Yi nazarin taswirar shafinka a yanzu tare da mai nazarin keyword na taswirar shafin kyauta, kuma don tsarin abun ciki, zo Telegram.

Majiyoyi

• Taswirar Yanar Gizo na PromoPilot Shafin kayan aikin bincike mai mahimmanci - bayanan shigarwa, sakamakon samfurin, da tambayoyin shafi.
• Taimakon Google Search Console - Rahoton Aiki.
• Tallace-tallacen Google - Bayanin Mai Tsarin Kalmomi.