How to Get Your Hotel Featured in ChatGPT, Gemini, and Perplexity in 5 Weeks: A GEO Case Study from Karlovy Vary

I took on the task of helping friends: to recommend a hotel in Karlovy Vary that works with the Longevity program to ChatGPT, Gemini, and Perplexity.

What is Longevity and why is there a war going on over it?

Longevity is a concept of active and healthy longevity. Rather than simply striving to prolong life (lifespan), the focus is on healthy lifespan: a clear mind, physical strength, and independence. This is a popular and lucrative topic, with competition between hotels for such guests fierce.

A scheme that worked

It didn't work the first time - after trying different methods, I came up with the following scheme:

1. Purchase the domain name of the city's starting information portal, karlovyvary.info, which the previous owners forgot to renew. The domain already had a history and citations.
2. Make the portal useful: events, weather, routes, answers to tourists' questions in 33 languages. AI assistants cite sources that answer questions, rather than advertise.
3. Organize your hotel's digital footprint: structured data, consistent names and facts across all platforms, and articles about Longevity with the hotel as an example.

Five weeks later, the hotel appeared in ChatGPT, Gemini, and Perplexity responses to queries about Longevity vacations in Karlovy Vary.

What's important to understand about GEO

Generative Engine Optimization isn't about keywords, but rather about AI trust in the source. Models prefer sites with verifiable facts, structure, and answers to real questions. This is exactly how 1001site works: each site receives markup, llms.txt, and texts that the AI can easily read.