Igisubizo kigufi: kugira ngo ushake amagambo y'ingenzi kuri interineti ku buntu, shyira interuro y'ibanze mu gitekerezo cy'amagambo y'ingenzi ya PromoPilot, hitamo ururimi rwawe n'akarere kawe. Iki gikoresho kizashakisha ibitekerezo Google ku nyuguti 27 n'ibice 14 by'ibanze by'ibibazo hanyuma gisubize ibibazo byinshi by'ukuri, bishyizwe mu byiciro rusange, ibibazo, n'igereranya. Urutonde rwoherezwa muri dosiye ya CSV. Ntirugaragaza umubare w'ishakisha, ariko rurimo interuro zisanzwe. Hasi, turasobanura uburyo bwo gukorana n'urutonde, icyo gukora nyuma yaho, n'uburyo igikoresho gitandukanye na Keyword Planner na Ahrefs.
Ntangira buri rubuga rushya rw'abakiriya nkoresheje iyi ntambwe: iminota makumyabiri nkoresheje inama Google bimfasha kugabanya icyumweru cyo kujya impaka ku mapaji akenewe.
Igitekerezo cy'amagambo y'ingenzi Google gikora iki?
Ibitekerezo ni byo Google yongera mu buryo bwikora ku rubuga rwo gushakisha uko wandika. Bishingiye ku bibazo nyabyo, bityo nta kintu kibi kirimo. Iki gikoresho kigukorera igice kikugora: kinyura mu ntangiriro nyinshi zishobora kuba zishoboka n'irangira ry'interuro.
| Ibikusanyirizwa | Ibi bikora bite | Kuki ibi ari ingenzi kuri SEO no ku bucuruzi? |
|---|---|---|
| Ibyifuzo byuzuza byikora | Gushakisha mu buryo bwihuse igihugu n'ururimi wahisemo Google | Amagambo abakiriya bakoresha mu gushakisha ibicuruzwa cyangwa serivisi yawe |
| Kwagura mu buryo bw'inyuguti | Inyuguti 27 zongeweho ku nteruro: “gutanga indabyo…”, “…b…” | Umurizo muremure utashoboraga kwiyigiraho |
| Ibibazo | Inyuguti 14 z'ibanze z'ibibazo: gute, iki, impamvu, ingano | Ingingo z'ingingo, Ibibazo Bikunze Kubazwa, n'ibice by'ibibazo n'ibisubizo |
| Kugereranya | Ibibazo by'ifishi "X cyangwa Y", "X vs Y" | Ibitekerezo byo gusuzuma no guhitamo amapaji |
| Ohereza kuri CSV | Urutonde rwose ruri mu mbonerahamwe imwe | Hanyuma, shyira hamwe mu mbonerahamwe cyangwa uyihe umwanditsi w’inyandiko. |
Indimi: Icyongereza, Ikinyayukireniya, Ikirusiya, Igipolonye, Ikidage, Igifaransa, n'Icyesipanyoli. Uturere: Amerika, Ukraine, Ubwongereza, Polonye, Ubudage, Ubufaransa, Esipanye, Ubuhinde, Brezili, Kanada, na Ositaraliya. Ku rubuga ruri ku isoko ry'Ubudage, hitamo Ikidage + DE—ibitekerezo bizaba biri aho biri.
Ni gute wahitamo amagambo y'ingenzi kuri interineti?
- Fungura Guhitamo Amagambo Afunguye. Ikora muri mushakisha yawe, nta kwiyandikisha bikenewe.
- Andika interuro y'ibanze y'amagambo 1-3: "gusana imashini ya kawa," "ikanzu y'ubukwe," "CRM yo mu bubiko." Interuro ndende cyane ntabwo itanga ibimenyetso byinshi.
- Hitamo ururimi rwawe n'akarere ukoresha ukurikije isoko ry'aho abakiriya bawe batuye.
- Kanda kuri "Shakisha" hanyuma utegereze ko igikoresho kigerageza inyuguti zose z'ibanze.
- Kuramo CSV hanyuma ushyire urutonde mu mbonerahamwe: kuraho amakuru yose atari ngombwa hanyuma ushyire andi mu matsinda.
Dore uko urupapuro rw'ibikoresho rumeze: agace k'amagambo y'ingenzi, guhitamo ururimi n'akarere, buto ya "Shakisha", hanyuma hepfo hakagaragara ibisobanuro by'imikorere n'amabwiriza magufi.
Inama y'ingirakamaro: ntukoreshe interuro imwe gusa, ahubwo ukoreshe "imizi" 5-10 - amazina ya serivisi, amagambo asa n'ayavuzwe, n'ikibazo cy'umukiriya mu magambo yawe. Umuzi umwe, "imashini ikoresha ikawa," n'undi, "imashini ikoresha ikawa idakora," kora urutonde rudahuye rwose.
Ni gute wasesengura urutonde ukaruhinduramo imiterere y'urubuga?
Urutonde rw'imirongo 300 ruteye ubwoba. Mu by'ukuri, bifata igice cy'isaha kugira ngo rusohoke intambwe ku yindi.
- Isuku. Kuraho ibibazo bitakureba: indi mijyi, ibirango by'abanywanyi, "kuramo ku buntu" niba ugurisha serivisi.
- Intego. Shyira akamenyetso kuri buri murongo: kugura/gutumiza (ubucuruzi), uburyo/impamvu (amakuru), X cyangwa Y (amahitamo). Iyi ni yo ntego.
- Amatsinda. Huza imirongo isubizwa n'urupapuro rumwe: "Gusana imashini ya kawa ya Delonghi" na "gusana imashini ya kawa ya Delonghi" ni itsinda rimwe.
- Itsinda rimwe kuri buri rupapuro. Amatsinda y'ubucuruzi ni ay'imirimo n'ibyiciro, ay'amakuru ni ay'urubuga, naho igereranya ni ay'isuzuma.
- Kureba ibisubizo by'ishakisha. Ku matsinda atavuga rumwe, reba kuri Google: niba amapaji amwe ari hejuru, ibibazo bishobora guhuzwa.
Urugero rw'uko ibi bikorwa mu buryo bufatika. Ibisubizo by'ishakisha ry'ijambo ry'ingenzi "gusana imashini ya kawa" byatanze ibisubizo bigera kuri magana abiri. Nyuma yo gusukura, hasigaye 120, kandi byagabanyijwemo amatsinda atanu: gusana hakurikijwe ikirango (urupapuro rwihariye kuri buri kirango gikunzwe), ibibazo bikunze kugaragara ("nta bushyuhe," "gutemba," "kudasya"), ikiguzi cyo gusana, gusura abatekinisiye, n'ibibazo byo kubungabunga ("uburyo bwo kugabanya ubunini"). Amatsinda ane ya mbere yabaye paji za serivisi, naho iya gatanu iba urukurikirane rw'ingingo za blog zifite aho zihurira na serivisi.
Muri ubu buryo, urutonde rumwe rushobora gukoreshwa mu gukora menu y'urubuga ndetse na gahunda y'ibirimo mu mezi abiri ari imbere. Ni ngombwa kubika dosiye hamwe n'amatsinda: nyuma y'amezi atandatu, biroroshye kugenzura ibibazo byamaze gusubizwa n'amapaji n'ibikirindiriye gusubizwa.
Amakosa akunze kugaragara: gukora urupapuro rutandukanye kuri buri gitekerezo (ibi bizatuma habaho kurya abantu—amapaji menshi asangira ikibazo kimwe), gukoresha interuro ngufi gusa (ni zo zirusha izindi guhangana), no kwirengagiza ibibazo—ibi akenshi ni byo bituma abasura urubuga bakiri bato batangira kubibonamo ibisubizo by’abafasha b’ubukorano.
Kugereranya: Guhitamo amagambo y'ingenzi ya PromoPilot n'andi mahitamo
Amasoko y'amagambo y'ubuntu asubiza ibibazo bitandukanye: amwe atanga ibitekerezo, andi - ubwinshi, andi - imiterere.
| Igikoresho | Ni iki kigenewe ubuntu? | Amategeko ntarengwa | Ni nde ukwiriye? |
|---|---|---|---|
| PromoPilot — Guhitamo amagambo y'ingenzi | Ibitekerezo amagana bya Google, ibibazo n'igereranya, CSV | Nta nshuro cyangwa ingorane; nta mupaka w'igenzura rya buri munsi | Kusanya ibitekerezo vuba kandi ureke kwiyandikisha |
| Umuhuza w'amagambo Google | Ibitekerezo n'isuzuma ry'inshuro | Konti ya Google Ads irakenewe; umubare w'amakuru ni muto cyane nta kwamamaza kugaragara. | Suzuma icyifuzo mbere yo gutangira |
| Ibijyanye na Google | Imiterere n'ibihe by'ubusabe | Gukundwa cyane gusa, nta mibare nyayo | Sobanukirwa niba ingingo irimo gukura cyangwa irashira |
| Igikoresho cy'amagambo ya Ahrefs | Ibitekerezo by'amagambo y'ingenzi hamwe n'ibipimo by'ibanze | Ubuntu - igice kimwe gusa cy'urutonde | Suzuma uburyo ibibazo by'ingenzi bitoroshye |
Umwanzuro: Ibitekerezo ni bwo buryo bworoshye bwo gutangira—ni ubuntu, ni imbonankubone, kandi bihita bishyirwa mu matsinda hakurikijwe intego. Reba ingano y'ishakisha mu buryo bwihariye, gusa ku bibazo uzaba ugamije.
PromoPilot ifite ibindi bikoresho 87 bya SEO ku buntu, birimo gusesengura ubucucike bw'amagambo y'ingenzi no kugenzura uburyo abantu barya abandi. Ibi nzabivugaho mu yindi ngingo muri iki gice: ni ingirakamaro iyo urubuga rwakuze kandi amapaji atangiye kubangamirana.
Ni ayahe makuru abura mu bushakashatsi ku magambo y'ubuntu?
Igikoresho gitanga ubumenyi, ntabwo gitanga imibare. Ntigipima inshuro, ubugoranye (uburyo bigoye kugera hejuru), cyangwa ikiguzi kuri buri gukanda. Iyi si ingorane, ahubwo ni intego itandukanye: ibitekerezo bisubiza ikibazo "uburyo abantu batekereza," ntabwo ari "ni bangahe muri bo."
Icya kabiri ni uko ibitekerezo bitandukanye bitewe n'igihugu n'ururimi. Niba isoko ryawe ari Polonye, ariko ukaba warakusanyije ibyavuye muri Amerika, urutonde ruzaba rwiza kandi nta kamaro rufite. Icya gatatu, ingingo nshya zitinda kugaragara mu bitekerezo, bityo ku bicuruzwa bishya, ongeraho urutonde n'ibibazo by'abakiriya bivuye kuri porogaramu za imeri n'ubutumwa.
Ni ryari igikoresho cy'ubuntu kidahagije?
Inama zitanga ibikoresho by'ibanze. Kugira ngo uru rubuga ruhinduke urubuga rutanga amakuru, hakenewe ibyemezo: impapuro zo gukora, zikurikirana, n'uburyo bwo kuzihuza. Inzobere irakenewe iyo:
- Hari ubusabe ibihumbi kandi ntusobanukiwe uburyo bwo kubushyira mu matsinda;
- urubuga rusanzwe rurahari, kandi amapaji mashya agomba guhuzwa nta guca imyanya isanzweho;
- Hari amasoko menshi kandi inyito zigomba gukusanywa mu ndimi zitandukanye;
- Igikenewe si urutonde, ahubwo ni gahunda: imiterere, inyandiko n'aho ibibazo bihurira.
Nakorera iki urubuga rwawe?
Ndi Valeriy Danyuk, umuhanga mu by'iterambere n'ikoranabuhanga rya SEO ufite uburambe bw'imyaka 12 n'abakiriya barenga 200. Guhitamo amagambo y'ingenzi ni intambwe ya mbere mu mushinga uwo ari wo wose, kandi kuva aho ngaho, ndayahinduramo amapaji yo gukora.
SEO no kwamamaza
- Igenzura rya Turnkey SEO: Ngenzura ibibazo urubuga rusanzwe rukubiyemo, n'ibyo rudafite paji zabyo, hanyuma ngakora gahunda.
- Ibikubiye mu nyandiko byakusanyijwe hakurikijwe imiterere y'amakuru: blog ya SEO ikoresha ubuhanga bwa AI ikurura abakiriya b'umwimerere, hamwe n'itsinda ry'abanditsi ridafite abantu— blog yihariye ikoresha ubushobozi bwa AI.
- Isesengura ry'amagambo mu ndimi nyinshi - isesengura riri mu ngingo igira iti "Uburyo bwo gukora urubuga rw'indimi nyinshi nta musemuzi."
Imbuga za interineti n'amaduka yo kuri interineti
- Urupapuro rwo kwakira ibicuruzwa bishya rwatangijwe mu mugoroba umwe - imiterere y'agace ijyanye n'ibyo abakiriya bakeneye.
- Iduka rya WooCommerce ryo kuri interineti rifite ibyiciro byagenewe ibyo ukeneye nyabyo hamwe n'akataloge y'ibicuruzwa 300 mu minota mike gusa.
- Urubuga ruri kuri 1001site mu buryo bwatoranyijwe: amapaji y'amatsinda y'ibibazo, ikarita y'urubuga, n'iy'ikarita - mu buryo bwikora.
CRM, ibaruramari n'ikoranabuhanga
- Bot Telegram ikoresha ubuhanga bwa AI yo mu iduka ry’isosi ryo kuri interineti isubiza abakiriya ikoresheje amagambo amwe bakoresha mu gushakisha ibicuruzwa.
Nyoherereza umurongo w'urubuga n'amagambo make y'ingenzi muri Telegram - ndakugira inama yo gutangiriraho amatsinda y'ibibazo.
Ibisubizo
- Google Suggestions ni isoko y'amagambo y'ingenzi ku buntu kandi y'ukuri: ni amagambo aturuka ku bantu nyabo.
- Kusanya interuro 5-10 z'imizi ku rurimi n'akarere wifuza, hanyuma wohereze kuri CSV.
- Shyira hamwe intego: itsinda rimwe kuri buri rupapuro; reba inshuro uhisemo.
- Niba ufite imiterere myinshi cyangwa amasoko menshi, tumiza umushinga, kandi urubuga rushya rufite imiterere yateguwe rushobora kubakwa byoroshye kuri 1001site.
Tangira n'interuro imwe: kusanya ibimenyetso ku bijyanye na serivisi yawe y'ingenzi urebe umubare w'ibibazo by'abakiriya ufite bitarasubizwa ku rubuga rwawe.
Amasoko
- Urupapuro rw'Igikoresho cy'Amagambo y'ingenzi ya PromoPilot - Isoko y'Amakuru, Inyuguti z'ibanze, Indimi, n'Uturere.
- Google Keyword Planner - ibisobanuro byemewe by'igikoresho.
- Google Trends ni serivisi ikora ibijyanye no gushakisha amakuru.
- Ahrefs Keyword Generator ni igikoresho cy'ubuntu cyo gukusanya amagambo y'ingenzi.
