Zellerfeld
A sculptor's workshop on white marble—the monolithic surfaces of the pedestal, a single spark of cobalt, a whisper of lowercase letters from floor to ceiling
Zellerfeld feels like a gallery of digital sculptors on white marble—a marketplace for 3D-printed shoes, where monochrome surfaces, abundant white space, and large, lowercase typefaces allow each product to act like a museum exhibit. The interface is extremely restrained: an achromatic canvas with a single electric cobalt color (#000aff) reserved for urgent moments—icons, active "Shop" navigation, and the current slide status. Cards float against a warm pearl gray background, rather than pure white, giving the grid a tactile, plaster cast. The typeface remains a single custom sans-serif (Roobert) with tight letter spacing, and Space Mono is used only for pricing, product listings, and technical metadata. As a result, the product page feels more like a design press site than a retail checkout—objects are photographed, not sold.
The page spans the entire width of the page and features a 1440px content strip. The main element is a full-screen photo banner with a floating UI overlay. Product sections use a 4-column grid, collapsing to 2 on tablets and 1 on mobile devices. The section rhythm is: large product description → editorial rating grid → new releases grid → press contact information panel. Each product section centers its content within the strip and uses 80px of vertical space between sections. Navigation is a fixed top bar in a single row with a thin ad strip above it. Product cards are aligned to a strict grid—the image area always centers on the shoe silhouette with 40px top/bottom padding within the card, and the metadata cluster is anchored to the lower left corner with a 40x40 brand logo.
Product photography is the dominant visual element—each shoe is photographed on a pure white or plaster surface at a three-quarter angle, filling the entire card without any context, model, or surroundings. The main element is a full-fledged lifestyle photograph: cropped shots of feet and shoes on sand or concrete, always at human scale, never perfectly studio-quality. The "subject is the main element" principle applies—the shoes occupy 40% of the visible area of the frame, even in the main editorial element. No decorative graphic elements, abstract patterns, or illustrations are used. Icons are linear, outlined in black, never filled, never colored.
Palette
Brand
- Electric Cobalt
#000aff— New icons, active navigation bar, current slide indicator, activation moments—the only chromatic cue in the system, used sparingly so as to be perceived as activation rather than decoration.
Neutral
- Pale Iris
#e5e7ff— A new color fill for badges, a soft highlight, and a tinted surface for labeling options—a muted cobalt shade that hints at color without disrupting the monochrome palette. - Ink Black
#111111— Body text, default borders, icon outlines, thin dividers - the dominant structural color for headings, lists, and links. - Pure White
#ffffff— Neutral form states, icon text, and discreet UI feedback should be used where color remains subtle. Avoid using it as the primary color for calls to action. - Plaster
#ecedee— Secondary surface for product cards, navigation bar background, smooth raised level above the canvas. - Slate
#a1a4aa— The card frame shade, the neutral button fill, and the muted button frame are grays that highlight the edges of the card without darkening them. - Fog
#d7d7d7— Light card frame, dividing lines, tinting of inactive surface.
Typography
from 13 to 128px · 7 steps
- Roobert — replacement: Inter · outlines 400, 500, 600, 700 · The primary brand font is used for everything from body copy to headlines. The line spacing is consistent across all sizes, allowing the lowercase letters of the logo to have a dense, sculptural mass. The font weight increases depending on the context: 400 for body copy and UI, 500 for highlighted headings, 600 for product names, and 700 for large titles.
- Space Mono — replacement: JetBrains Mono · outlines 400, 600 · Technical metadata—prices (€189.00), numerical values for top-10 positions, ticker symbols, and store names—are added where the page should be perceived as a technical specification rather than a promotional text.
- Arial — replacement: Inter · outlines 400 · Arial - Found in the extracted data but not described by the AI.
Intervals and form
| Purpose | Meaning |
|---|---|
| Density | average |
| Basic step | 16px |
| Button radius | 10px |
| Card radius | 10px |
| Shadows | minimal |
| Between sections | 80px |
| Page width | 1440px |
AI will build your website in Zellerfeld style and fill it
- Fill with products and posts via the link - Instagram, TikTok, Facebook.
- Transfer content from your old site—just specify the address.
- Modern design on the best engine: React ( Next.js) with server rendering and SEO optimization out of the box.
- Fully automated SEO optimization for search results and neural network recommendations.
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