Impendulo emfushane: ukuhlaziya iphrofayela yesixhumanisi sekhasi, namathisela i-URL yalo kuthuluzi lokuhlaziya iphrofayela yesixhumanisi se-PromoPilot. Ithuluzi lizoqoqa zonke izixhumanisi ekhasini, libale izixhumanisi zangaphakathi nezangaphandle, limake izixhumanisi ze-dofollow kanye ne-nofollow, libonise umbhalo oqinile, ukusatshalaliswa kwe-link equity, izixhumanisi eziphukile, futhi linikeze izincomo zokuxhumanisa. Kumahhala futhi akudingi ukubhaliswa. Okubalulekile: lokhu kubhekisela ezixhumanisini eziphumayo zekhasi, hhayi ukuthi ubani oxhumanisa nawe. Ngezansi indlela yokufunda umbiko nokuthi yini okufanele uyithuthukise.
Ngenza lokhu kuhlaziya amakhasi ayisihluthulelo eklayenti lami ngalinye: kuvame ukuvela ukuthi ikhasi lesevisi linikeza isisindo esikhulu ku-footer kanye nezokuxhumana kunezingxenye zalo.
Ukuhlaziywa kwephrofayela yesixhumanisi sekhasi kubonisani?
Ithuluzi livula ikhasi, lithole ithegi ngayinye yesixhumanisi, bese liyihlela ngohlobo lwayo.
| Ipharamitha | Ubhekeni? | Kungani lokhu kungokwe-SEO? |
|---|---|---|
| Izixhumanisi zangaphakathi | Izixhumanisi eziya emakhasini ewebhusayithi yakho | Ngabo, isisindo kanye nokunaka kwerobhothi kugeleza ezingxenyeni ezibalulekile. |
| Izixhumanisi zangaphandle | Izixhumanisi eziya kwezinye izizinda | Imithombo ewusizo yandisa ukwethembana, engadingekile isusa isisindo futhi isuse izivakashi |
| dofollow / nofollow | Ingabe isixhumanisi sinesici se-rel="nofollow"? | Ungabona ukuthi yiziphi izixhumanisi odlulisela kuzo isisindo nokuthi yiziphi ongasisebenzisi. |
| Izikhonkwane | Umbhalo wesixhumanisi | Google iyaqonda kusukela ku-anchor ukuthi ikhasi eliholela kulo limayelana nani. |
| Ukusatshalaliswa kwesisindo | Ukwabelana ngezixhumanisi ngezigaba nezinhlobo | Ikhasi "livota" kuphi ngezixhumanisi zalo? |
| Izixhumanisi eziphukile | Izixhumanisi eziholela ephutheni | Iziphetho ezingapheli zerobhothi kanye nesivakashi |
| Izincomo | Amathiphu okuxhumanisa | Ungaqala kuphi ukuhlela |
Ungazihlaziya kanjani izixhumanisi ekhasini eliku-inthanethi?
- Ukuhlaziywa Kwephrofayela Yesixhumanisi Esivulekile - kusebenza kusiphequluli sakho.
- Faka ikheli lekhasi elithile: izinsizakalo, izigaba, izihloko. Ukuhlaziywa kuqhubeka nekhasi elilodwa ngesikhathi.
- Chofoza okuthi "Hlaziya" bese ulinda ithuluzi ukuthi liskene zonke izixhumanisi.
- Bheka izilinganiso: zingaki zangaphakathi nezangaphandle, zingaki i-nofollow, yiziphi izikhonkwane eziphindaphindwayo.
- Lungisa ukuxhumana ngokwezincomo bese uhlola ikhasi futhi.
Nakhu ukuthi ikhasi lethuluzi libukeka kanjani: inkambu yekheli, inkinobho ethi "Hlaziya", uhlu lwezici, kanye ne-FAQ emfushane.
Yimaphi amakhasi okufanele uwahlole kuqala: ikhasi eliyisiqalo (lisabalalisa igunya kuyo yonke isayithi), amakhasi esevisi kanye nezigaba adala imibuzo, kanye nezihloko zebhulogi ezivakashelwa kakhulu ezingu-3-5. Lawa yiwona anikeza inani elikhulu kusukela kuzixhumanisi eziya ezigabeni zezentengiselwano. Amakhasi esevisi—oxhumana nabo, izinqubomgomo, kanye nenqola yokuthenga—cishe awadingi ukuhlaziywa.
Lokhu kuhlaziya kusebenza nasemakhasini abanye abantu. Vula ikhasi lomncintisani elisezingeni eliphezulu lombuzo wakho bese ubona ukuthi yiziphi izigaba elizixhumanisa nombhalo nokuthi yini eliyisebenzisayo. Lena indlela esheshayo yokuqonda ukuthi umncintisani uhlele kanjani iwebhusayithi yakhe ngaphandle kokubheka yonke indawo yakhe.
Icebiso: Qhathanisa amakhasi amabili—elilodwa elihamba kahle nelinye elinenkinga. Umehluko ekuhlanganiseni uvame ukubonakala ngokushesha: ikhasi eliqinile linezixhumanisi eziya ezingxenyeni eziseduze ezivela embhalweni, kuyilapho ikhasi elibuthakathaka linemenyu kuphela.
Ungawufunda kanjani umbiko nokuthi yini okufanele uyilungise kuqala?
Izinombolo ngokwazo azisho lutho—okubalulekile yizilinganiso kanye nencazelo yezixhumanisi. Yilokho engikubheka kuqala.
- Izixhumanisi ezivela embhalweni eziya emakhasini abalulekile. Uma umbhalo oyinhloko wesevisi ungenazo izixhumanisi zezinsizakalo ezihlobene, izifundo zamacala, noma amanani, lena yinto yokuqala okufanele uyifake. Izixhumanisi ezivela kokuqukethwe zinesisindo esikhulu kunezo ezivela kumenyu.
- Ama-anchor. "Funda kabanzi," "lapha," "funda kabanzi" akutsheli lutho Google. I-anchor kufanele ichaze ikhasi eliholela kulo: "Ukulungiswa komshini wekhofi waseDeLonghi," "amanani esevisi."
- Izixhumanisi zangaphandle ze-dofollow. Izixhumanisi zemithombo, imibhalo, kanye nabalingani zilungile. Izixhumanisi zezindawo ezingahleliwe, ikakhulukazi phansi noma kuma-plugin amadala, kufanele zihlanzwe noma zivinjwe ngesici.
- Izixhumanisi eziphindaphindwayo. Izixhumanisi ezinhlanu eziya ekhasini elifanayo ezinezikhonkwane ezahlukene ziyadida izikhonkwane. Esokuqala ngokuvamile yiso esibalulekile; gcina esibaluleke kakhulu.
- Izixhumanisi eziphukile. Lungisa noma ususe ngokushesha.
Isibonelo. Ikhasi lesevisi: Izixhumanisi ezingu-140, ezingu-118 zazo ziyi-menu, i-footer, kanye nama-blog tag, izixhumanisi ezingu-9 zangaphandle ze-dofollow eziya ezinkundleni zokuxhumana kanye nama-catalog, kanye nezixhumanisi ezingu-3 kuphela ezisuka embhalweni—konke kune-anchor “okuningi.” Ngemva kokuhlela: izixhumanisi ezingu-8 ezisuka embhalweni eziya ezinsizeni ezihlobene kanye nezifundo zamacala ezine-anchor ezichazayo, izixhumanisi zangaphandle eziya ezinkundleni zokuxhumana—emgqeni owodwa, ama-tag asusiwe kuthempulethi yesevisi.
Izici zesixhumanisi sangaphandle: rel="sponsored" — yezixhumanisi zokukhangisa nezixhumanisi ezihambisanayo, rel="ugc" — yemibono nezibuyekezo, rel="nofollow" — uma ungaqinisekisi isixhumanisi. Asikho isidingo sokulandela zonke izixhumanisi zangaphandle: izixhumanisi eziya emithonjeni ethembekile ziyingxenye evamile yekhasi eliwusizo.
Ukuqhathanisa: Ukuhlaziywa Kwephrofayili Yesixhumanisi Se-PromoPilot kanye Nezinye Izindlela
| Ithuluzi | Yini yamahhala? | Imikhawulo | Ifanelekela bani? |
|---|---|---|---|
| Ukuhlaziywa Kwephrofayili Yesixhumanisi Se-PromoPilot — Isixhumanisi | Zonke izixhumanisi zekhasi, i-dofollow/nofollow, ama-anchor, isisindo, izincomo | Ikhasi elilodwa ngesikhathi; izixhumanisi eziphumayo kuphela | Hlaziya ngokushesha ukuxhumanisa kwekhasi elithile, elakho noma elomunye umuntu |
| Google Search Console, umbiko wezixhumanisi | Izixhumanisi zangaphakathi nezangaphandle eziya kumakhasi ewebhusayithi yakho | Iwebhusayithi yakho eqinisekisiwe kuphela, ngaphandle kokuhlaziywa kwe-anchor ekhasini | Qonda ukuthi yimaphi amakhasi esayithi lakho athola izixhumanisi zangaphakathi kakhulu |
| Isicabucabu se-SEO esimemezayo | Zonke izixhumanisi zesayithi, amathebhu angenayo naphumayo | Kufika kumakheli angu-500, kudingeka ukufakwa | Ukuhlolwa kobuchwepheshe kokuxhumana kwewebhusayithi yonke |
| Amathuluzi e-Ahrefs Webmaster | Imibiko yezixhumanisi zangaphakathi ngesikhathi sokuhlolwa | Amasayithi akho aqinisekisiwe kuphela | Qapha iwebhusayithi yakho njalo |
Isiphetho: ekhasini elilodwa—ikakhulukazi lomunye umuntu, njengomncintiswano osezingeni eliphezulu—ukuhlaziywa kwe-inthanethi kuyashesha kakhulu. Ukuze uthole isithombe esiphelele sesayithi lonke, udinga i-crawler noma i-Search Console.
Umbiko we-Search Console kanye ne-crawler zichaza isayithi lilonke, kuyilapho ukuhlaziywa kwe-inthanethi kuphendula umbuzo othi "yini engalungile ngaleli khasi njengamanje"—ngakho-ke ziyahambisana kunokuba zithathelane indawo.
Leli elinye lamathuluzi e-SEO angu-87 amahhala e-PromoPilot. Uma udinga ukuthola izindawo ezithile embhalweni lapho ungangeza khona isixhumanisi ekhasini elibalulekile, kunesihloko esihlukile esigabeni sokuthola amathuba okuxhumanisa angaphakathi. Futhi usesho lwezixhumanisi ezingenayo lubonisa ukuthi ubani oxhumanisa isayithi lakho evela ngaphandle.
Lokhu kuhlaziya kuhluke kanjani ekufuneni izixhumanisi ezingenayo?
Lokhu kuyimbangela evamile yokudideka. "Iphrofayili yesixhumanisi" ku-jargon ye-SEO ngezinye izikhathi ibhekisela ezixhumanisini zangaphandle eziya kusayithi, kodwa leli thuluzi lihlaziya izixhumanisi ekhasini ngokwalo - into ongayilungisa njengamanje kumhleli.
Ayibonisi izixhumanisi zangaphandle eziya kusayithi lakho—okungukuthi, izixhumanisi zangemuva. Kulezi, udinga ukusesha izixhumanisi ezingenayo, i-Search Console (bika "Izixhumanisi" → "Izixhumanisi Zangaphandle"), noma izizindalwazi zezentengiselwano. Futhi, ukuhlaziywa kubonisa kuphela izixhumanisi empendulweni ye-HTML yeseva; izixhumanisi ezivela kuphela ngemva kokusetshenziswa kwezikripthi kungenzeka zingafakwa embikweni.
Kunini lapho ithuluzi lamahhala linganele khona?
Ukuhlaziya ikhasi elilodwa kukhombisa ukuthi liphatha kanjani izixhumanisi zalo. Kodwa ukuxhumana kuyisistimu yesayithi lonke. Kudingeka uchwepheshe uma:
- amakhasi abalulekile athola izixhumanisi ezimbalwa zangaphakathi, futhi awuqondi ukuthi ungazitholaphi;
- izixhumanisi kumenyu, unyaweni kanye namathegi zenziwa ngethempulethi, futhi ukuhlela ngesandla akusizi;
- Isayithi linamakhasi angamakhulu, futhi kudingeka umdwebo: yiziphi izigaba ezixhumene nazo;
- Ithempulethi isaqukethe izixhumanisi zangaphandle ezindala ezivela kuma-themes nama-plugin.
Yini engingayenza ngewebhusayithi yakho?
Igama lami nginguValeriy Danyuk, ngingunjiniyela kanye nochwepheshe we-SEO onolwazi lweminyaka eyi-12 kanye namakhasimende angaphezu kuka-200. Ngiklama ukuxhumana okuhambisana nesakhiwo sewebhusayithi, hhayi nje ukukufaka kamuva.
I-SEO kanye nokukhushulwa
- Ukuhlolwa kwe-Turnkey SEO: uhlelo lokuxhumanisa lwangaphakathi, ukuhlanza izixhumanisi zangaphandle ezingadingekile, ukuhlela imenyu kanye namathempulethi angezansi.
- Okuqukethwe okuxhumanisa amakhasi: Ibhulogi ye-SEO eqhutshwa yi-AI eletha ama-lead e-organic.
- Ukubonakala ezimpendulweni ze-AI, lapho isakhiwo nezixhumanisi nakho kubalulekile: Indlela ihhotela elivezwe ngayo ku ChatGPT, Gemini, kanye ne-Perplexity.
Amawebhusayithi nezitolo eziku-inthanethi
- Iwebhusayithi yomtholampilo wokuhlinzwa kwepulasitiki eqhutshwa yi-AI kanye nokuthengwa kwamakhasimende nge Telegram — izinsizakalo, odokotela, kanye nezifundo zamacala konke kuxhunyiwe.
- Ikhathalogi yemikhiqizo engu-300 ngemizuzu embalwa enezigaba kanye nezixhumanisi ezihlanganisiwe.
- Iwebhusayithi kusayithi le 1001site ngesitayela samawebhusayithi amahle kakhulu emhlabeni: imenyu, imephu yesayithi, kanye ne-markup — ngokuzenzakalelayo.
I-CRM, ukubalwa kwezimali kanye nokwenza izinto ngokuzenzakalela
- I-CRM enesizindalwazi samakhasimende esakhelwe ngaphakathi kanye nabenzi bezinqumo bomkhiqizi waseSlovakia.
- I-QuestFlow iyisakhi se-SaaS Telegram ane-AI.
Ngithumelele ikheli lekhasi elingakhuli ku Telegram - ngizobheka izixhumanisi zalo bese ngiphakamisa ukuthi yini okufanele ngiyishintshe.
Umphumela
- Ukuhlaziywa kwephrofayela yesixhumanisi sekhasi kukhombisa izixhumanisi zalo eziphumayo: zangaphakathi nezangaphandle, ezilandelanayo nezilandelanayo, izikhonkwane kanye neziphukile.
- Into eyinhloko izixhumanisi ezivela embhalweni kuya emakhasini abalulekile anezikhonkwane ezicacile, hhayi inani lezixhumanisi kumenyu.
- Maka izixhumanisi zangaphandle ngendlela efanele: ezixhasiwe, i-ugc, noma i-nofollow; gcina imithombo ewusizo ivulekile.
- Uma izixhumanisi zikhiqizwa yithempulethi noma isayithi likhulu, udinga uhlelo lokuxhumanisa - noma isayithi elisha elinesakhiwo esifanele ku- 1001site.
Hlola izixhumanisi ekhasini eliyinhloko lensizakalo yakho bese ubala ukuthi zingaki zazo eziholela lapho ufuna ikhasimende liye khona.
Imithombo
- Ikhasi lamathuluzi okuhlaziya iphrofayela yesixhumanisi se-PromoPilot — uhlu lokuhlola kanye nemikhawulo.
- Google Search Central - Indlela yokumaka izixhumanisi eziphumayo ngezimfanelo ezixhasiwe, i-ugc, kanye ne-nofollow.
- I-Screaming Frog — ikhasi elisemthethweni lamanani (umkhawulo wenguqulo yamahhala ungama-URL angu-500).
- Amathuluzi e-Ahrefs Webmaster - Incazelo yokufinyelela kwamahhala kumawebhusayithi akho.
