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UValery Danyuk
UValery DanyukumphuhlisiUkuphuhlisa izixhobo ze-AI zamashishini. Umgangatho ophezulu. Ifikeleleka ngexabiso eliphantsi.Bhala kwi-Telegram

Isihloli se-SEO seMifanekiso kwi-Intanethi: i-Alt, i-Lazy Loading, i-WebP, kunye ne-Srcset - Yintoni omawuyilungise

Ukujonga umfanekiso we-SEO kwi-intanethi: i-alt, ukulayisha okucothayo, iWebP, kunye ne-srcset, umlinganiselo we-0–100 kumfanekiso ngamnye

Oko uza kukufumana

  • Uvavanyo oluphakathi kwe-0–100 kunye nezimvo kumfanekiso ngamnye kwiphepha: i-alt, ukulayisha okucothayo, ububanzi/ubude, iWebP/AVIF, i-srcset — simahla
  • Ukuqonda indlela amanqaku akho abalwa ngayo kunye nokuhlelwa okuya kuyiphucula ngokukhawuleza
  • Imizekelo yekhowudi elungiselelweyo yomfanekiso oyintloko, imifanekiso ephendulayo, kunye neethegi ze-alt
Faka isicelo: kwimizuzu eli-15Igcina: Ithrafikhi Google Images kunye namaxesha okulayisha kwifowuni yakho

Impendulo emfutshane: ukujonga imifanekiso kwiphepha le-SEO, ncamathisela i-URL yayo kwi- PromoPilot's SEO Image Checker yasimahla. Esi sixhobo siza kuhlalutya ukuya kuthi ga kwi-100 <img> tags: nokuba kukho i-alt tag, nokuba kubekwe loading="lazy", nokuba ububanzi kunye nokuphakama kubekwe, nokuba kusetyenziswe iWebP, i-AVIF, okanye i-SVG, kwaye nokuba kukho i-srcset. Isiphumo sisiphumo ukusuka kwi-0 ukuya kwi-100 kunye nezimvo kumfanekiso ngamnye. Apha ngezantsi uza kufumana indlela ebalwa ngayo amanqaku, into ekufuneka uyilungise kuqala, kunye nento engayiboniyo isixhobo.

Ndineminyaka eli-12 ndakha iiwebhusayithi kunye neevenkile, kwaye imifanekiso yeyona nto iphambili phantse kuzo zonke. Ikhadi lemveliso eliqhelekileyo: iifoto ezintlanu ze-3MB ngqo ukusuka kwikhamera, umbhalo ongenanto, kwaye igama lefayile yi- IMG_4512.jpg.

Yintoni ejongwa yi-Image SEO Check?

Esi sixhobo sijonga umfanekiso ngamnye kwiphepha ngokusekelwe kwiikhrayitheriya ezintlanu size sizidibanise ndawonye ukuze senze amanqaku apheleleyo.

Ijonga ntoni? Ujonge ntoni? Kutheni oku kubalulekile kwi-SEO nakwishishini?
I-Alt Ngaba kukho inkcazo yombhalo kwi <img> Imifanekiso Google ibekwa ngokwe-alt; ukufikelela kwabangaboniyo
Ukulayisha okuvilaphayo Uphawu loading="lazy" lusetyenziswa kwimifanekiso engaphantsi kwesikrini sokuqala. Eli phepha alilayishi nto umtyeleli angakhange ayiskrolele.
Ububanzi kunye nokuphakama Ngaba ubukhulu buchazwe kwiimpawu zethegi? Iibhloko azitsibi xa kulayishwa - le yi-CLS metric
Ifomathi I-WebP, i-AVIF, okanye i-SVG ngokolulwa kwefayile Iifomathi zanamhlanje zincinci kakhulu kuneJPG kunye nePNG.
I-Srcset Ngaba kukho iindlela zokuthatha imifanekiso kwizikrini ezahlukeneyo? Ifowuni ifumana ifayile encinci, hayi inguqulelo yesikrini.

Umfanekiso ngamnye ufumana uluhlu lwezimvo, kwaye iphepha lifumana amanqaku okugqibela. Oku kulula: awukwazi ukubona kuphela into engalunganga, kodwa nokuba ngumfanekiso onetyala.

Ungayijonga njani imifanekiso kwiwebhusayithi ekwi-intanethi?

Jonga imifanekiso ngamanyathelo ama-4: ncamathisela i-URL, linda imifanekiso ukuya kuthi ga kwi-100 ukuba iskenwe, jonga umlinganiselo, kwaye ulungise naziphi na izimvo.

  1. Vula i-SEO Checker yoMfanekiso.
  2. Faka idilesi yephepha, kungcono ukuba ibe nefoto ezininzi: ikhadi lemveliso, udidi, inqaku lebhlog, ipotifoliyo.
  3. Cofa u-"Check" uze ulinde ukuba yonke imifanekiso iskeniwe.
  4. Jonga ukalisho kunye noluhlu lwezimvo zomfanekiso ngamnye.
  5. Nceda ulungise iingxaki uze ujonge iphepha kwakhona.

Nantsi indlela elibonakala ngayo iphepha lesixhobo: intsimi yedilesi, uluhlu lweetshekhi kunye neFAQ.

Iphepha lePromoPilot lokujonga imifanekiso ye-SEO yasimahla: intsimi ye-URL, ukujonga i-alt, ukulayisha okucothayo, iWebP/AVIF, kunye ne-srcset

Ibalwa njani ireyithingi kwaye yintoni ekufuneka ilungiswe kuqala?

Uvavanyo luqala kumanqaku ali-100, kwaye izohlwayo ziyancitshiswa kwingxaki nganye, kuxhomekeke kwipesenti yemifanekiso ekwiphepha engaphumeleliyo. Ukwazi imithetho, kulula ukufumanisa ukuba yintoni eya kunika inkxaso enkulu.

Uvavanyo Kulungile Izimvo
I-Alt Ngaphantsi kwe-50% yemifanekiso ene-alt — -30; ngaphantsi kwe-80% — -15; ngaphantsi kwe-100% — -5 Eyona ngongoma ibalulekileyo
Ukulayisha okuvilaphayo ngaphantsi kwe-50% - −15; ngaphantsi kwe-80% - −8 Imifanekiso emithathu yokuqala ayithathelwa ingqalelo
Ububanzi kunye nokuphakama ngaphantsi kwe-50% - −15; ngaphantsi kwe-80% - −8 Ubukhulu be-CSS kuphela abuthathelwa ingqalelo.
I-WebP, i-AVIF, okanye i-SVG ngaphantsi kwe-30% - -10 Ifomathi imiselwa lulwandiso
I-Srcset yemifanekiso ye-raster ngaphantsi kwe-30% - 10 I-SVG ayidingi i-srcset

Nantsi iodolo yam yomsebenzi:

  1. Alt. Eyona nto ibiza kakhulu kwaye kulula ukuyilungisa. Bhala oko kubonisiweyo: alt="Кожаный рюкзак Nord 20 л, коричневый, вид сбоку", hayi alt="рюкзак купить дёшево рюкзак". Kwizinto zokuhombisa, sebenzisa i alt="" engenanto.
  2. Ububanzi kunye nokuphakama. Cacisa ubungakanani bokwenyani kwiimpawu, kwaye wongeze img { max-width: 100%; height: auto; } kwi-CSS—umfanekiso uya kuhlala uphendula, kwaye uyilo luya kuyeka ukutsiba.
  3. Ukulayisha okucothayo kusebenza kuyo yonke into engaphantsi kwesivalo. Nangona kunjalo, kuyalimaza umfanekiso weqhawe: kufuneka kulayishwe ngoko nangoko kwaye kube yinto ephambili.
  4. I-WebP okanye i-AVIF. WordPress ixhase ukulayisha kweWebP ukususela kwinguqulelo yesi-5.8, kunye ne-AVIF ukususela kwinguqulelo yesi-6.5.
  5. Setha imifanekiso emikhulu ukuze ifowuni ingakhupheli inguqulelo yesikrini.

Umzekelo womfanekiso oyintloko ofanelekileyo kunye nefoto ehambelanayo kwisicatshulwa:

<img src="/img/hero.webp" alt="Мастерская кожаных изделий Nord" width="1200" height="600" fetchpriority="high"> <img src="/img/bag-700.webp" srcset="/img/bag-700.webp 700w, /img/bag-1400.webp 1400w" sizes="(max-width: 700px) 100vw, 700px" alt="Рюкзак Nord 20 л, вид сбоку" width="700" height="700" loading="lazy">

Ungayibhala njani i-alt tag elungileyo yomfanekiso?

I-alt tag yeyona nto ibalulekileyo yovavanyo, kwaye kulapho iimpazamo zihlala zenziwa khona: nokuba kukushiya kungenanto okanye ukuyifaka amagama angundoqo. Umthetho olula: chazela umntu ongakwaziyo ukuwubona umfanekiso kwisivakalisi esinye.

Umfanekiso I-alt embi I-alt elungileyo
Ifoto yemveliso рюкзак купить рюкзак недорого Кожаный рюкзак Nord 20 л, коричневый, вид спереди
Ifoto yeqela photo1 Мастера мастерской Nord за работой над сумкой
Umzobo okanye itshathi график Рост заказов с сайта по месяцам: с 40 до 120 в месяц
Uphawu lomhombiso иконка engenanto alt="" — akukho mfuneko yokuyifunda

Kwikhathalogu, kulula ukwenza ii-alt tags usebenzisa itemplate: igama lemveliso + umbala okanye uhlobo + i-engile. Ngale ndlela, iifoto ezintlanu kwikhadi elinye ziya kuba neenkcazo ezintlanu ezahlukeneyo neziluncedo, endaweni yezintlanu ezifanayo.

Igama lefayile libalulekile: kozhanyj-ryukzak-nord-korichnevyj.webp lingcono kune IMG_4512.jpg. Akukho sizathu sokuphinda unike amagama amadala ngenxa yale nto, kodwa layisha amatsha anamagama achazayo.

Ukuthelekisa: Isihloli se-SEO yoMfanekiso kunye nezinye iindlela

Isixhobo Yintoni yasimahla? Imiqathango Ifanelekile kubani?
I-PromoPilot — Umhloli we-SEO yoMfanekiso I-Alt, ukulayisha okucothayo, ububanzi/ubude, iifomathi, i-srcset; ukalisho 0–100 kunye nezimvo zomfanekiso ngamnye Ubungakanani befayile abuqikelelwanga ukuya kuthi ga kwi-100 mg Hlaziya imifanekiso ngokukhawuleza nakweyiphi na iphepha
Iingcaciso zeKhawuleza Google Page Uhlolo lwemifanekiso njengenxalenye yovavanyo lwesantya: ifomathi, ubungakanani, ukulayisha okucothayo Ixutywe nezinye iitshekhi ezininzi, kodwa ayiqondi kakuhle Ukuvavanya impembelelo yemifanekiso kwisantya
I-Squoosh Cinezela kwaye uguqule umfanekiso omnye kwisikhangeli-zincwadi Ayijongi iphepha, isebenza ngeefayile Ukulungiselela imifanekiso nganye
Ingxolo yeFrog SEO Spider Uluhlu lwemifanekiso engenambhalo opheleleyo kuyo yonke indawo Ukufakela kuyafuneka, inguqulelo yasimahla inomda kwiidilesi Uphicotho lwe-Alt kumakhulu amaphepha

Isiphelo: Umhloli we-intanethi ubonisa ukuba yintoni engalunganga ngemifanekiso ekwiphepha elithile, iPageSpeed ibonisa ukuba ibiza malini ngesantya, kwaye iSquoosh okanye isixhobo sokuguqula iifayile sinceda ukulungisa iifayile ngokwazo.

I-PromoPilot inezixhobo ze-SEO ezingama-87 zasimahla, kuquka isixhobo sokucinezela umfanekiso kunye nesiguquli seWebP esisebenza ngqo kwisikhangeli, ngaphandle kokulayisha iifayile kwiseva. Ukuze uqonde ubungakanani bephepha lilonke, jonga inqaku lethu kuthotho lwethu lohlalutyo lwesantya sephepha.

Yintoni engabonakaliyo xa kuqinisekiswa umfanekiso?

Masinyaniseke ngemida yesixhobo—kubalulekile ukuzazi ukuze sitolike ngokuchanekileyo umlinganiselo:

  • Ubungakanani befayile abuthathelwa ingqalelo —imifanekiso ayikhutshelwa; ifomathi imiselwa lulwandiso.
  • Ithegi <picture> ayihlulwanga: I-JPG kwi <img> iya kufakwa ithegi nokuba kukho i-AVIF okanye i-WebP kwi <source> ecaleni kwayo.
  • Imifanekiso engasemva evela kwi-CSS kunye nemifanekiso eyongezwe yiJavaScript ayifakwanga kwingxelo.
  • Ubukhulu obuchazwe kwi-CSS kuphela abuthathelwa ingqalelo.
  • Iphepha elingenayo i- <img> lifumana amanqaku angama-50 - oku akusiyo "isiqingatha seempazamo", kodwa "akukho nto yokuyilinganisa".

Kunini apho isixhobo sasimahla singanelanga khona?

Imifanekiso ngaphambi nasemva kokulungiswa: i-alt engenanto kunye ne-JPG enzima xa kuthelekiswa neenkcazo, i-WebP, ubukhulu obuchaziweyo, kunye ne-srcset

Ukulungisa umbhalo we-alt kwiphepha elinye kuthatha imizuzu elishumi. Kodwa ukuba ivenkile ineemveliso ezingamawaka amahlanu, akunakwenzeka ukukwenza ngesandla. Udinga ingcali ukuba:

  • i-alt kufuneka iveliswe ngokuzenzekelayo ukusuka kwigama, umbala kunye ne-engile yekhathalogu yonke;
  • imifanekiso ilayishwa kwikhamera ngaphandle kokucinezelwa, kwaye kufuneka umbhobho ozenzekelayo: ukucinezelwa, iWebP, ubungakanani obuninzi;
  • Isihloko sewebhusayithi sibonisa iifoto ezingenabubanzi, ukuphakama, kunye ne-srcset, kwaye itemplate kufuneka ilungiswe;
  • Ngaba ufuna ukufumana abantu abanomdla Google Images xa ufuna ulwazi ngemveliso?

Ndingayenzela ntoni iwebhusayithi yakho?

NdinguValeriy Danyuk, umphuhlisi kunye nengcali ye-SEO enamava eminyaka eli-12 kunye nabathengi abangaphezu kwama-200, kuquka neevenkile ezininzi ezikwi-intanethi ezinamawaka eefoto.

I-SEO kunye nophicotho-zincwadi

Iivenkile kunye neekhathalogu

Ubalo-mali kunye nokuzenzekela

Ndithumelele ikhonkco lekhadi lemveliso Telegram - ndiza kukuxelela ukuba ungaphumelela malini ngokusekelwe kwimifanekiso.

Isiphumo

  1. I-intanethi ye-SEO image checker ihlalutya imifanekiso efikelela kwi-100 kwiphepha kwaye inike amanqaku ukusuka kwi-0 ukuya kwi-100, kunye nezimvo zayo nganye.
  2. Amanqaku amaninzi anikwa ubukhulu be-alt kunye nobubanzi/ubude, kulandele ukulayisha okucothayo, iWebP/AVIF kunye ne-srcset.
  3. Umfanekiso oyintloko awudingi ukulayisha kancinci - udinga fetchpriority="high".
  4. Kwiikhathalogu ezinkulu, ukucutshungulwa kweefoto kwenziwa ngokuzenzekelayo—okanye kukhethwa iqonga apho oku sele kwenziwe khona, umzekelo, 1001site.

Jonga iphepha elinzima kakhulu kwiwebhusayithi yakho nge -Image SEO Checker yasimahla —qala nge-alt.

Imithombo

  • Iphepha lePromoPilot's Image SEO Checker - iitshekhi, imithetho yovavanyo, imida, kunye neFAQ.
  • Google Search Central - Iingcebiso zemifanekiso yokukhangela.
  • Iingcaciso Google PageSpeed kunye neSquoosh - Iinkcazo zeZici.

Iireferensi kunye nemithombo

Imibuzo neempendulo

Kutheni ii-alt tag zibalulekile kwi-SEO?

I-Alt text ichaza umfanekiso weenjini zokukhangela kunye nabafundi besikrini sabangaboniyo. Google Images isebenzisa i-alt text ngeenjongo zokubeka uluhlu, kwaye kwiphepha, inceda ekuchazeni umxholo wefoto. Izinto zokuhombisa zingashiywa ne-alt=" engenanto.

Ubungakanani bomfanekiso buzichaphazela njani iiCore Web Vitals?

Imifanekiso emikhulu iyayicothisa i-LCP—ixesha lokuboniswa kwento enkulu kwisikrini sokuqala, edla ngokuba yifoto. Iifomathi zeWebP kunye ne-AVIF zanamhlanje, ucinezelo, ubukhulu obuchanekileyo, kunye ne-srcset zonke ziyanceda, njengoko kunjalo nokuphepha ukulayisha okucothayo kunye nokubeka phambili ukulayisha okuphezulu kumfanekiso oyintloko.

Ngaba isixhobo sijonga ubunzima befayile?

Hayi. Esi sixhobo asikhupheli imifanekiso, ngoko ke asiqikeleli ubungakanani befayile; simisela ifomathi ngokusekelwe kulwandiso. Ukuze ufumane ubungakanani bemifanekiso kunye nephepha lonke, sebenzisa uHlalutyo lweSisantya sePhepha okanye iPageSpeed Insights.

Sijonge iwebhusayithi, kodwa akukho mntu unokuyilungisa?

Esi sixhobo sasimahla sityhila iingxaki. Ndiza kuhlalutya ingxelo, ndibeke phambili, kwaye ndizilungise: uphicotho lwe-SEO, ukukhawulezisa, uphawu, kunye nokufudukela kwisiza esitsha ngaphandle kokulahlekelwa zizikhundla.