Impendulo emfutshane: ukujonga ukuthembeka kwewebhusayithi kwi-intanethi, faka idomeyini kwiPromoPilot 's Domain Trust Checker. Kwimizuzwana eli-10, isixhobo siza kujonga iimpawu zobugcisa ezili-15—izatifikethi zeHTTPS kunye ne-SSL, ii-headers zokhuseleko, i-DNS kunye nokukhuselwa kweposi (i-DMARC), i-robots.txt kunye ne-sitemap, i-Open Graph kunye ne-Schema.org, kunye nobudala bedomeyini—kwaye sinike amanqaku ukusuka kwi-0 ukuya kwi-100 kunye neengcebiso. Akukho zidatha zangaphandle zisetyenziswayo, kwaye akukho bhaliso lufunekayo. Ngezantsi, uza kufumana ulwazi malunga nendlela yokufunda amanqaku, into omawuyilungise, kunye nendlela yokujonga ezinye iiwebhusayithi ngaphambi kokuba wenze isivumelwano.
Xa umthengi ebuza ukuba kufanelekile na ukuthenga ikhonkco kwiwebhusayithi, ndiqala ngolu vavanyo: kwimizuzwana elishumi, ndiyabona ukuba yiprojekthi ephilayo okanye umboniso wokuthengisa amakhonkco.
Yintoni ejongwa yi-website trust score?
Esi sixhobo sijonga oko kubonakala ngaphandle kuyo nayiphi na irobhothi okanye isikhangeli. Isignali nganye incinci, kodwa xa idibene inika uphawu oluhle lokuba umniniyo ubeka iliso kwiwebhusayithi.
| Uphawu | Ujonge ntoni? | Kutheni oku kubalulekile? |
|---|---|---|
| I-HTTPS kunye ne-SSL | Uqhagamshelo olukhuselekileyo kunye nesatifikethi esisebenzayo | Ngaphandle kwe-HTTPS, isikhangeli silumkisa undwendwe, kwaye ukuthembana kuyehla ngoko nangoko. |
| Iintloko zoKhuseleko | Ii-HSTS, ukhuseleko ekuqhekekeni kohlobo kunye nefreyimu, njl. | Zibonisa ukuba indawo icwangciswe ngononophelo, kwaye ayisiyonto nje engaqhelekanga. |
| I-DNS kunye neposi | Iirekhodi zedomeyini, kuquka i-DMARC | Ngaphandle kwe-DMARC, ii-imeyile ezivela kwi-domain kulula ukuzibhala kwaye zinokuthi zithintelwe zizihluzi. |
| iirobhothi.txt kunye nemephu yesiza | Ngaba kukho iifayile zeerobhothi zokukhangela? | Uphawu lokuba le ndawo ilawulwa kucingwa ngokulungiswa kweenjini zokukhangela |
| Vula iGrafu kunye neSchema.org | Uphawu lwenethiwekhi yoluntu kunye neenjini zokukhangela | Le ndawo ilungele ukubonwa kwangaphambili okuhle kunye neziqwenga ezityebileyo. |
| Ubudala bedomeyini | Ingakanani iminyaka yedomeyini? | I-domain entsha ayimbi, kodwa iyingozi kwintsebenziswano. |
| Isishwankathelo kunye neengcebiso | Uvavanyo 0-100 kunye noluhlu lwezinto eziphuculweyo | Yintoni endinokuyilungisa ukuze ndiphucule amanqaku am? |
Ungayijonga njani iwebhusayithi ukuba ithembekile kwi-intanethi?
- Vula iDomain Trust Checker kwisiphequluli sakho.
- Faka idilesi yedomeyini okanye yewebhusayithi - eyakho okanye leyo ufuna ukuyivavanya.
- Cofa u-"Check Trust" uze ulinde malunga nemizuzwana eli-10.
- Jonga ukalisho kunye neempawu ezibuthathaka - ziphawulwe ngokwahlukeneyo.
- Sebenzisa iingcebiso kwiwebhusayithi yakho okanye wenze isigqibo ngokusekelwe kwesomnye umntu.
Nantsi indlela elibonakala ngayo iphepha lesixhobo: intsimi yedomeyini, iqhosha elithi "Jonga iTrust", inkcazo yokujonga, iimeko zokusetyenziswa, kunye nomzekelo wesiphumo.
Umzekelo osuka kwinkcazo yesixhobo: kwi-domain example.net, amanqaku angama-68 kwali-100. Izimpawu ezibuthathaka ziquka ukungabikho kwe-DMARC kunye nokhuseleko olungaphelelanga lwe-HTTPS. Zombini iingxaki zisonjululwa kwiyure enye.
Kufanelekile ukuphinda itshekhi kungekuphela nje xa uvula iwebhusayithi. Isatifikethi sisenokungahlaziywa, ii-headers zisenokunyamalala emva kokutshintsha i-host, kwaye iirekhodi ze-DMARC kunye ne-SPF zisenokunyamalala xa kufuduswa ii-imeyile. Ndicebisa ukuba uqhube itshekhi kwi-domain yakho kube kanye ngenyanga nasemva kwayo nayiphi na iseva okanye ukugcinwa kwe-DNS.
Ungafunda njani ireyithingi yokuthembana kunye nento ekufuneka uyilungise kuqala?
Ndisebenzisa ezi ndlela zilandelayo: 80+ – indawo ilungile ngokwetekhnoloji; 60–79 – kukho izikhewu, kodwa zingalungiswa; ngaphantsi kwama-60 – indawo ishiywe okanye ayigcinwanga kakuhle. Esi sisikhokelo sam esisebenzayo, asilo isikali esisemthethweni.
Yintoni ekufuneka uyilungise kwiwebhusayithi yakho kuqala:
- I-HTTPS. Isatifikethi siyasebenza, inguqulelo ye-http ithumela kwi-https nge-301 enye, kwaye akukho mxholo uxutyiweyo.
- I-DMARC kunye ne-SPF. Irekhodi ye-DMARC yefomu
v=DMARC1; p=none; rua=mailto:dmarc@ваш-доменingongezwa kwi-DNS kwimizuzu emihlanu; emva koko, emva kokubeka esweni, qinisa umgaqo-nkqubo ukuzequarantineokanyereject. - Iintloko zokhuseleko:
Strict-Transport-Security,X-Content-Type-Options: nosniff,X-Frame-Optionsokanyeframe-ancestorskwi-CSP,Referrer-Policy. Yongezwe kwi-server okanye kwi-CDN settings. - iirobhothi.txt kunye nemephu yesiza. Zombini iifayile mazibekho kwaye zingaphikisani: imephu yesiza akufuneki iqulathe ii-URL ezivalwe yirobhothi.txt.
- Vula iGrafu kunye neSchema.org. Ulungelelwaniso, iqhekeza lesonka, imveliso, okanye uphawu lwenqaku ukuze ufumane iziqwenga kunye neemboniso-mbono.
Indlela yokujonga iwebhusayithi yomnye umntu ngaphambi kokuthenga ikhonkco okanye ukusebenzisana naye: ixabiso eliphantsi luphawu lokujonga ngokusondeleyo, kungekhona isigwebo sentambo. Vula iwebhusayithi, khangela iimpapasho zayo zamva nje, kwaye ujonge abantu oqhagamshelana nabo kunye nabantu bokwenyani. Ukuba iimpawu zibuthathaka kwaye umxholo ubonakala ngathi yinqwaba yamanqaku "athile aneekhonkco", dlula.
Uluhlu lwam olufutshane lokujonga iqonga ngaphambi kokuthenga ikhonkco okanye inqaku leendwendwe:
- amanqaku e-trust angama-60 ubuncinane kwaye akukho ziphene zibalulekileyo ezifana nesatifikethi esiphelelwe lixesha;
- Lo mbandela usondelelene nowakho: ikhonkco elivela kwiwebhusayithi malunga nokulungiswa kwezixhobo ukuya kwivenkile yempahla ekwi-intanethi alizukunceda kakhulu;
- umxholo ophilayo: iimpapasho zipapashwa rhoqo, amanqaku anombhali, kungekhona nje "umhleli";
- Amakhonkco akwiinqaku awathengiswa kwiipakethi - into enye ayinazo iikhonkco ezininzi zangaphandle eziya kwiivenkile ezahlukeneyo;
- isayithi kwi-index: amaphepha afumaneka Google yi-site:domain query, kwaye awazange aphume kuphendlo.
Ukuba ubuncinane ezimbini kwezi ngongoma azifezekiswanga, kungcono ukuchitha imali kumxholo wewebhusayithi yakho. Inqaku elinye eliluncedo kwiwebhusayithi yakho lidla ngokuzisa amakhonkco angaphezu kwesihlanu avela kwiindawo ezingaqinisekanga.
Ukuthelekisa: Ukuhlolwa kwePromoPilot Trust kunye nezinye iindlela
| Isixhobo | Yintoni yasimahla? | Imiqathango | Ifanelekile kubani? |
|---|---|---|---|
| I-PromoPilot — Isihloli seDomain Trust | Izibonakaliso zobugcisa ezili-15, umlinganiselo 0-100, iingcebiso | Ayithatheli ngqalelo iikhonkco zangaphandle kunye nomgangatho womxholo | Uvavanyo olukhawulezileyo lwewebhusayithi yakho okanye yomnye umntu |
| I-Moz Link Explorer (iGunya leDomain) | Igunya leDomain ngamakhonkco | Mahala - inani elilinganiselweyo lezicelo, iakhawunti iyafuneka | Vavanya ubunzima bekhonkco lesiza |
| IiLabhoratri ze-Qualys SSL | Uvavanyo olujulile lwe-SSL/TLS | Isatifikethi kunye nokubethela kuphela | Ukuseta i-HTTPS kwiseva |
| securityheaders.com | Uvavanyo lweentloko zokhuseleko | Iintloko zeendaba kuphela | Ukwenziwa ngokwezifiso kokhuseleko olucwangcisiweyo |
Isiphelo: I-DA kunye ne-DR baphendula umbuzo othi "zingaphi iikhonkco ezikhoyo kwindawo ethile," i-SSL Labs kunye ne-securityheaders.com zijongana nemibuzo ethile yobugcisa, kwaye itshekhi yokuthembana ihlanganisa imiqondiso esisiseko ibe luvavanyo olunye. Xa ukhetha ikhonkco okanye intsebenziswano, kuluncedo ukujonga zombini uvavanyo lobugcisa kunye novavanyo lwekhonkco.
I-PromoPilot inikezela ngezixhobo ze-SEO ezingama-87 zasimahla, kuquka ukujonga okwahlukileyo kwe-SSL, ii-security headers, i-DMARC, kunye nobudala be-domain—iluncedo ukuba ufuna ukumba nzulu kwisignali enye.
Imida ekuxatyisweni kwe-domain trust?
Kubalulekile: I-Trust Score ayilo metric esemthethweni yokulinganisa udidi Google. Inqaku eliphezulu aliyi kuyiphucula ngokuzenzekelayo inqanaba lewebhusayithi, kwaye inqaku eliphantsi aliyi kubangela isohlwayo. Luphawu lokuchaneka kobugcisa.
Okwesibini, esi sixhobo asifundi umxholo wewebhusayithi. Isigqibo sokugqibela malunga nentsebenziswano okanye ikhonkco kufuneka siquke uphononongo olwenziwe ngesandla: ukuba iwebhusayithi imalunga nantoni na, ngubani oyigcinayo, kunye nokuba ingaba ine-spam na. Okwesithathu, uhlolo alusebenzisi iidathabheyisi zangaphandle zekhonkco, ngoko ke igunya le-backlink kufuneka lihlolwe ngokwahlukeneyo.
Khumbula ukuba ezinye iimpawu zixhomekeke kwi-CDN kunye ne-hostage: ii-headers zokhuseleko ngamanye amaxesha zongezwa yi-proxy, kungekhona indawo ngokwayo, kwaye iziphumo zinokwahluka xa kujongwa kwakhona. Ukuba amanqaku ayatshintshatshintsha kakhulu, phinda ujonge emva kwemizuzu embalwa kwaye ujonge iimpawu ngazinye, kungekhona nje amanqaku apheleleyo.
Kunini apho isixhobo sasimahla singanelanga khona?
Ingxelo ibonisa ngokucacileyo ukuba zeziphi iimpawu ezingekhoyo. Nangona kunjalo, uhlengahlengiso luchaphazela iseva, i-DNS, kunye netemplate yewebhusayithi. Ingcali iyafuneka ukuba:
- akukho kufikelela okanye amava okuhlela i-DNS, ii-headers zeseva kunye ne-CDN;
- ii-imeyile ezivela kwi-domain zithunyelwa kwi-spam, kwaye i-DMARC kunye ne-SPF azicwangciswanga ngendlela engafanelekanga;
- kufuneka uhlole amasayithi amaninzi okuthenga amakhonkco, kungekhona elinye kuphela;
- Kulula ukwakha kwakhona iwebhusayithi endala kwiqonga lanamhlanje kunokuyilungisa.
Ndingayenzela ntoni iwebhusayithi yakho?
Igama lam ndinguValeriy Danyuk, kwaye ndingumphuhlisi kunye nengcali ye-SEO enabathengi abaneminyaka eli-12 nangaphezulu kwama-200. Ndakha imiqondiso yokuthembela kwezobuchwepheshe kuyo yonke iwebhusayithi ukususela ngomhla wokuqala.
I-SEO kunye nokukhuthazwa
- Uhlolo lwe-Turnkey SEO: Ndijonga ii-HTTPS, ii-headers, ii-DNS kunye ne-mail, ii-robots.txt, i-sitemap kunye ne-markup - ndize ndizilungise ngokwam.
- Themba kungekuphela nje Google, kodwa nakubancedisi be-AI: indlela ihotele eyacetyiswa ngayo ChatGPT, Gemini, kunye nePerplexity kwiiveki ezi-5.
Iiwebhusayithi kunye neevenkile ezikwi-intanethi
- Iwebhusayithi yeklinikhi yotyando lweplastiki exhaswa yi-AI yingongoma apho ukuthembana kwabatyeleli kuyinto ebalulekileyo.
- Iwebhusayithi WordPress ene-AI assistant nge-€299 ene-HTTPS kunye nokhuseleko olusisiseko olungenamda.
- Iwebhusayithi kwi- 1001site: I-SSL kwidomeyini yakho ikhutshwa kwaye ihlaziywa ngokuzenzekelayo, idatha ikwiiseva kwi-EU, imephu yesiza kunye nophawu ziyazenzekela.
I-CRM, i-accounting kunye ne-automation
- Iqonga lokuthumela izinto ezishiyekileyo kunye neevenkile zamaqabane —apho kufakwa khona uhlolo lokuthembeka kwamaqabane kwinkqubo.
- Inkqubo yokubala imali yenyanga nganye yevenkile ekwi-intanethi yenkampani evela kwiRiphabliki yaseCzech.
- Iiarhente zorhwebo lwe-elektroniki endaweni yee-chatbots.
Ndithumelele idomeyini yakho Telegram kwaye ndiza kukuxelela ukuba zeziphi iimpawu zokuthembana ezinokuvalwa ngosuku olunye.
Isiphumo
- Uvavanyo lwe-trust lwemizuzwana eli-10 lubonisa imiqondiso yobugcisa eli-15 kunye namanqaku angama-0–100.
- Kwiwebhusayithi yakho, qala uvale ii-HTTPS, i-DMARC kunye ne-SPF, ii-security headers, ii-robots.txt kunye ne-sitemap.
- Kwezinye iisayithi, umlinganiselo uyisihluzo ngaphambi kokuqinisekiswa ngesandla, kungekhona isigqibo sokugqibela.
- Ukuba uhlengahlengiso lunqunyelwe yiseva kunye ne-DNS, lunike ingcali okanye utshintshele kwiqonga apho oku kumiselwe kwangaphambili, njenge 1001site.
Jonga idomeyini yakho ngoku uze ubone ukuba zeziphi iimpawu zokuthembana ezingafumanekiyo kwisayithi yakho okwangoku.
Imithombo
- Iphepha lesixhobo sokujonga iDomain Trust yePromoPilot - uluhlu lweempawu, imizekelo, kunye nemida.
- I-Moz Link Explorer - Inkcazo yemetrikhi yeDomain Authority.
- IiLabhoratri ze-Qualys SSL - Isikhangeli soqwalaselo lwe-SSL/TLS.
- securityheaders.com — jonga ii-headers zokhuseleko.
