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Valery Danyuk
Valery Danyukumuhanga mu by'ubwubatsiGuteza imbere ibikoresho bya AI ku bucuruzi. Bifite ubuziranenge bwo hejuru. Birahendutse.Andika kuri Telegram

Kugenzura ko urubuga rwizewe kuri interineti: Ibimenyetso 15 byo kumenya domaine trust n'icyo gukora kuri rwo

Igenzura ry'ibyizerwa ku rubuga rwa interineti: domaine trust 0–100 kuri HTTPS, imitwe y'umutekano, DNS, na markup

Icyo uzahabwa

  • Amanota yo kwizera domaine kuva kuri 0 kugeza ku 100 hashingiwe ku bimenyetso 15 bya tekiniki - ubuntu kandi nta kwiyandikisha
  • Urutonde rw'intege nke: HTTPS, imitwe y'umutekano, DMARC, robots.txt, ikarita y'urubuga, markup
  • Gusobanukirwa uburyo iri suzuma ritandukanye n'ubuyobozi bw'urubuga n'isuzuma ry'urubuga
Shyira mu bikorwa: mu minota 10Ibiro: Amafaranga aturuka ku mbuga ziteye amakenga ndetse n'ibyago byo kudakora neza mu bufatanye

Igisubizo kigufi: kugira ngo urebe niba urubuga rwawe rwizewe kuri interineti, andika domaine muri PromoPilot's Domain Trust Checker. Mu masegonda agera ku 10, igikoresho kizagenzura ibimenyetso 15 bya tekiniki—ibyemezo bya HTTPS na SSL, imitwe y'umutekano, DNS na mail protection (DMARC), robots.txt na sitemap, Open Graph na Schema.org, hamwe n'imyaka ya domaine—kandi utange amanota kuva kuri 0 kugeza ku 100 hamwe n'ibyifuzo. Nta database zo hanze zikoreshwa, kandi nta kwiyandikisha bikenewe. Hasi, uzasangamo amakuru y'uburyo bwo gusoma amanota, icyo gukosora, n'uburyo bwo kugenzura izindi mbuga mbere yo kugirana amasezerano.

Iyo umukiriya ambaza niba bikwiye kugura umurongo ku rubuga, ntangira n'iki gikorwa: mu masegonda icumi, nshobora kubona niba ari umushinga ugaragara cyangwa ari umushinga wo kugurisha umurongo.

Ni iki amanota y’ubwishingizi bw’urubuga agenzura?

Igikoresho kireba ibigaragara inyuma kuri robo cyangwa porogaramu iyo ari yo yose. Buri kimenyetso ni gito, ariko hamwe bitanga ikimenyetso cyiza cyerekana niba nyir'urubuga arimo gukurikirana.

Ikimenyetso Areba iki? Kuki ibi ari ingenzi?
HTTPS na SSL Guhuza mu mutekano n'icyemezo cyemewe Iyo hatabayeho HTTPS, porogaramu ya interineti iburira umuntu uyisura, kandi icyizere kihita kigabanuka.
Imitwe y'umutekano HSTS, kurinda ubwoko n'uburyo bwo gukurura imiterere y'ibishushanyo, n'ibindi. Bigaragaza ko urubuga rwateguwe neza, atari akazi kadasanzwe gusa.
DNS na imeri Inyandiko z'amadosiye, harimo na DMARC Hatabayeho DMARC, amabaruwa aturutse kuri domaine biroroshye kuyihimba kandi ashobora gufungwa n'amafiltre.
robots.txt na sitemap Hari dosiye za robots zo gushakisha? Ikimenyetso cy'uko urubuga rurimo gucungwa hashingiwe ku ivugurura ry'imashini zishakisha
Fungura Imbonerahamwe na Schema.org Indangamuntu ku mbuga nkoranyambaga na moteri zishakisha Uru rubuga rwiteguye kureba neza ibintu bishya n'uduce twinshi.
Imyaka y'urubuga Iyi domaine ifite imyaka ingahe? Gukoresha urubuga rushya si bibi, ariko ni ikintu gishobora guteza akaga ku bufatanye.
Incamake n'ibyifuzo Amanota 0-100 n'urutonde rw'ibyagezweho Ni iki nakosora kugira ngo nongere amanota yanjye?

Ni gute wagenzura niba urubuga rwa interineti rwizewe kuri interineti?

Reba icyizere cy'urubuga mu ntambwe 4: andika domaine, ubone amanota ya 0–100, shaka ibimenyetso bidakomeye, ubikosore

  1. Fungura Domain Trust Checker muri browser yawe.
  2. Andika aderesi y'urubuga cyangwa urubuga - rwawe cyangwa urwo ushaka gusuzuma.
  3. Kanda kuri "Reba icyizere" hanyuma utegereze nk'amasegonda 10.
  4. Reba amanota n'ibimenyetso bidakomeye - byashyizwe ku rutonde ukwabyo.
  5. Shyira inama ku rubuga rwawe cyangwa ufate icyemezo ukurikije iby'undi muntu.

Dore uko urupapuro rw'ibikoresho rumeze: agace ka domaine, buto ya "Check Trust", ibisobanuro by'igenzura, ikoreshwa ry'ibizamini, n'urugero rw'umusaruro.

Urupapuro rwa PromoPilot rw'ubuntu rwo kugenzura imiterere y'urubuga: aho urubuga ruherereye, imiterere, n'urugero rw'isuzuma

Urugero ruvuye mu bisobanuro by'igikoresho: kuri domain example.net, amanota ni 68 kuri 100. Ibimenyetso bike birimo kutagira DMARC no kurinda HTTPS ku buryo butuzuye. Ibibazo byombi bikemuka mu isaha imwe.

Birakwiye gusubiramo igenzura atari gusa iyo utangije urubuga. Icyemezo gishobora kudasubirwamo, imitwe ishobora kuzimira nyuma yo guhindura uburyo bwo kwakira amakuru, kandi inyandiko za DMARC na SPF zishobora kuzimira iyo wimuye imeri. Ndakugira inama yo gukora igenzura kuri domaine yawe rimwe mu kwezi na nyuma yo kuyitunganya iyo ari yo yose ya seriveri cyangwa DNS.

Ni gute wasoma amanota y'icyizere n'icyo wabanza gukosora?

Nkoresha ibipimo bikurikira: 80+ – urubuga rufite ubushobozi bwo gukora neza; 60–79 – hari icyuho, ariko gishobora gukosorwa; munsi ya 60 – urubuga ruba rwaratereranywe cyangwa rutarafatwa neza. Iyi ni yo ngamba yanjye ifatika, ntabwo ari igipimo cyemewe.

Icyo ugomba kubanza gukosora ku rubuga rwawe:

  1. HTTPS. Icyemezo ni ingirakamaro, verisiyo ya http yohereza kuri https hamwe na redirect imwe ya 301, kandi nta bikubiyemo bivanze bihari.
  2. DMARC na SPF. Inyandiko ya DMARC y'ifishi v=DMARC1; p=none; rua=mailto:dmarc@ваш-домен ishobora kongerwa kuri DNS mu minota itanu; hanyuma, nyuma yo gukurikirana, komeza politiki kugira ngo quarantine cyangwa reject.
  3. Umutwe w'umutekano: Strict-Transport-Security, X-Content-Type-Options: nosniff, X-Frame-Options cyangwa frame-ancestors muri CSP, Referrer-Policy. Yongewe mu igenamiterere rya seriveri cyangwa CDN.
  4. robots.txt na sitemap. Dosiye zombi zigomba kubaho kandi ntizivuguruzanye: sitemap ntigomba kuba irimo URL zafunzwe na robots.txt.
  5. Fungura Imbonerahamwe na Schema.org. Imiterere, ingano y'umugati, ibicuruzwa, cyangwa imiterere y'ingingo kugira ngo ubone uduce duto n'ibipimo ngenderwaho.

Uburyo bwo kugenzura urubuga rw'undi muntu mbere yo kugura umurongo cyangwa gukorana na we: amanota make ni ikimenyetso cyo gusuzuma neza, ntabwo ari igihano cy'urupfu. Fungura urubuga, urebe ibitabo bishya, kandi urebe abantu banditse n'abantu nyabo. Niba ibimenyetso ari bike kandi ibikubiye muri urwo rubuga bisa n'ibikubiye mu nkuru "zose zifite umurongo", hitamo.

Urutonde rwanjye rugufi rw'ibyo nshaka gukora kuri platform mbere yo kugura link cyangwa inkuru y'umushyitsi:

  • amanota y’ubwishingizi nibura 60 kandi nta makosa akomeye nk’icyemezo cyarangiye;
  • Ingingo irahuye n'iyawe: umurongo uturutse ku rubuga ruvuga ku gusana ibikoresho ugana ku iduka ry'imyenda ryo kuri interineti ntuzagira icyo ugeraho;
  • ibikubiye mu nkuru: ibitabo bisohoka buri gihe, inyandiko zifite umwanditsi, ntabwo ari "umwanditsi" gusa;
  • Amasano ari mu nyandiko ntagurishwa mu mapaki - inyandiko imwe ntigira amasano menshi yo hanze ajyana mu maduka atandukanye;
  • urubuga mu rutonde: amapaji aboneka muri Google na site:domain query, kandi ntabwo yavuye mu gushakisha.

Niba nibura ebyiri muri izi ngingo zitubahirijwe, ni byiza gukoresha amafaranga ku bikubiyemo urubuga rwawe. Ingingo imwe y'ingirakamaro ku rubuga rwawe ikunze kuzana amasano arenga atanu aturutse ku mbuga ziteye amakenga.

Kugereranya: Igenzura rya PromoPilot Trust n'izindi nzira

Igikoresho Ni iki kigenewe ubuntu? Amategeko ntarengwa Ni nde ukwiriye?
PromoPilot — Umugenzuzi w'ibyizerwa by'urubuga Ibimenyetso 15 bya tekiniki, amanota 0-100, ibyifuzo Ntiyitaye ku mahuza yo hanze n'ubwiza bw'ibirimo Isuzuma ryihuse ry'urubuga rwawe bwite cyangwa urw'undi muntu
Moz Link Explorer (Ikigo gishinzwe ikoranabuhanga) Ubuyobozi bw'Idosiye binyuze ku mahuza Ubuntu - umubare muto w'abasaba, konti irakenewe Suzuma uburemere bw'urubuga
Laboratwari za SSL za Qualys Igenzura rya Deep SSL/TLS Icyemezo n'uburyo bwo gushishoza gusa Gushyiraho HTTPS kuri seriveri
securityheaders.com Isuzuma ry'imitwe y'umutekano Imitwe y'amakuru gusa Guhindura umutekano mu buryo bwiza

Umwanzuro: DA na DR basubiza ikibazo "hari amasano angahe agana ku rubuga," SSL Labs na securityheaders.com basubiza ibibazo byihariye bya tekiniki, kandi igenzura ry’icyizere rihuza ibimenyetso by’ibanze mu isuzuma rimwe. Mu gihe uhisemo isano cyangwa ubufatanye, ni ingenzi kureba isuzuma rya tekiniki n’isuzuma rya isano.

PromoPilot itanga ibikoresho 87 bya SEO ku buntu, birimo kugenzura ukwabyo SSL, imitwe y'umutekano, DMARC, n'imyaka ya domaine—bigufashamo niba ukeneye gushakisha cyane ikimenyetso kimwe.

Inzitizi ku igenagaciro ry'ishingiro ry'imigabane?

Icy'ingenzi: Amanota yo kwizera si igipimo cyemewe Google. Amanota menshi ntabwo azamura urutonde rw'urubuga mu buryo bwikora, kandi amanota make ntabwo azatera ibihano. Ni ikimenyetso cy'ubuhanga mu bya tekiniki.

Icya kabiri, igikoresho ntigisoma ibikubiye ku rubuga. Icyemezo cya nyuma ku bufatanye cyangwa umurongo kigomba kuba gikubiyemo isuzuma ry'intoki: icyo urubuga ruvugaho, abarushinzwe, n'uko rurimo spam. Icya gatatu, igenzura ntirikoresha ububiko bw'amakuru bw'amakuru yo hanze, bityo ububasha bwo guhuza amakuru bugomba gusuzumwa ukwabwo.

Ibuka ko ibimenyetso bimwe na bimwe biterwa na CDN na hosting: imitwe y'umutekano rimwe na rimwe yongerwaho na proxy, ntabwo ari urubuga ubwarwo, kandi ibisubizo bishobora gutandukana iyo wongeye gusuzuma. Niba amanota ahindagurika cyane, ongera urebe mu minota mike hanyuma urebe ibimenyetso ku giti cyawe, ntabwo ari amanota rusange gusa.

Ni ryari igikoresho cy'ubuntu kidahagije?

Igenzura ry'ubwizigame ku rubuga n'uburyo bwo gushyiraho umutekano ku buntu hamwe n'inzobere: icyo buri buryo butanga

Raporo igaragaza neza ibimenyetso bibura. Ariko, impinduka zigira ingaruka kuri seriveri, DNS, na template ya website. Inzobere irakenewe iyo:

  • nta buryo cyangwa uburambe bwo guhindura DNS, imitwe ya seriveri na CDN;
  • amabaruwa aturutse kuri domaine yoherezwa kuri spam, kandi DMARC na SPF byashyizweho nabi;
  • ugomba gusuzuma imbuga nyinshi zo kugura amasano, ntabwo ari imwe gusa;
  • Biroroshye kongera kubaka urubuga rwa interineti rushaje kuri platform igezweho kuruta kurushyiraho patch.

Nakorera iki urubuga rwawe?

Nitwa Valeriy Danyuk, kandi ndi umuhanga mu by’iterambere n’ikoranabuhanga rya SEO mfite abakiriya barenga 200 kandi barenga imyaka 12. Kuva ku munsi wa mbere, nshyira ibimenyetso by’icyizere mu bya tekiniki kuri buri rubuga.

SEO no kwamamaza

Imbuga za interineti n'amaduka yo kuri interineti

CRM, ibaruramari n'ikoranabuhanga

Nyoherereza domaine yawe muri Telegram maze nkubwire ibimenyetso by'ukwizera bishobora gufungwa mu munsi umwe.

Ibisubizo

  1. Igenzura ry’icyizere ry’amasegonda 10 rigaragaza ibimenyetso 15 bya tekiniki n’amanota ari hagati ya 0–100.
  2. Ku rubuga rwawe, banza ufunge HTTPS, DMARC na SPF, imitwe y'umutekano, robots.txt na sitemap.
  3. Ku zindi mbuga, amanota ni filter mbere yo kugenzura intoki, ntabwo ari umwanzuro wa nyuma.
  4. Niba impinduka zigengwa na seriveri na DNS, zihe umuhanga cyangwa uzihindurire kuri platform aho ibi byabanje gushyirwaho, nka 1001site.

Reba domaine yawe ubu ngubu urebe ibimenyetso by'icyizere urubuga rwawe rudafite muri iki gihe.

Amasoko

  • Urupapuro rw'ibikoresho byo kugenzura imiterere y'urubuga rwa PromoPilot - urutonde rw'ibimenyetso, urugero, n'imbogamizi.
  • Moz Link Explorer - Ibisobanuro bya metric by'Ikigo cy'Ububasha bw'Imbuga.
  • Qualys SSL Labs - Igenzura ry'igenamiterere rya SSL/TLS.
  • securityheaders.com — reba imitwe y'umutekano.

Ingero n'amasoko

Ibibazo n'ibisubizo

Icyizere cy'indangamuntu (domain trust) ni iki?

Iki ni igipimo cy’uburyo urubuga rugaragara rwizewe hashingiwe ku bipimo ngenderwaho bya tekiniki: itumanaho ryizewe, imitwe y’umutekano, imikoreshereze ya DNS na mail, robots.txt, ikarita y’urubuga, markup, n’imyaka y’urubuga. Google nta gipimo cyemewe cy’ "icyizere" ifite—ni igipimo cy’icyitegererezo, ntabwo ari ikintu cyo gushyira mu byiciro.

Kuki ugomba kugenzura niba urubuga rw'undi muntu ari urw'ukuri?

Mbere yo kugura umurongo, kohereza ubutumwa ku bashyitsi, cyangwa gukorana n'abandi. Urubuga rudafite HTTPS, DMARC, cyangwa ikarita y'urubuga akenshi rurekwa cyangwa rugakorerwa gusa kugurisha umurongo - urubuga nk'urwo ntirushobora kuba ingirakamaro.

Ni gute iri suzuma ritandukanye n'iry'ikigo gishinzwe ikoranabuhanga (Domain Authority) n'iry'ikigo gishinzwe ikoranabuhanga (Domain Rating)?

DA ya Moz na DR ya Ahrefs bibarwa hashingiwe ku miyoboro yo hanze igana kuri domaine. Igenzura ry’icyizere rireba ibimenyetso bya tekiniki by’urubuga kandi ntirikoresha ububiko bw’amakuru bwo hanze. Ibi ni ibintu bibiri bitandukanye: ububasha bw’imiyoboro n’ubunyangamugayo bwa tekiniki.

Ni gute wakongera icyizere ku rubuga rwawe?

Gukemura ibimenyetso bidakomeye bivuye muri raporo: HTTPS hamwe na redirects zivuye kuri http, security headers (HSTS, X-Content-Type-Options, n'izindi), DMARC na SPF kuri email, robots.txt igezweho na sitemap, Open Graph, na Schema.org. Inyinshi mu zikosorwa zirangira mu munsi umwe.

Twarebye urubuga, ariko nta muntu warukosora?

Iki gikoresho cyubuntu kigaragaza ibibazo. Nzasesengura raporo, nshyireho ibintu by'ingenzi, kandi mbikosore: kugenzura SEO, kwihutisha, gushyiraho markup, no kwimukira ku rubuga rushya nta gutakaza amanota.