Things
Apple's presentation at half volume—a wall of angled frames with product images floating against a calm, cool gray background, with a single bright blue flash drawing attention to each interactive moment.
Palette
Brand
- Signal Blue
#2576eb - Sky Blue
#5c9cf5
Neutral
- Ink
#303336 - Paper
#ffffff - Mist
#f2f5f7 - Fog
#838b96 - Ash
#55606e - Smoke
#44474b
Typography
from 13 to 36px · 6 steps
- ui-sans-serif (system stack: -apple-system, BlinkMacSystemFont, 'SF Pro Text', 'SF Pro Display') — replacement: Inter · outlines 400, 600, 700, 800
Intervals and form
| Purpose | Meaning |
|---|---|
| Density | average |
| Basic step | 10px |
| Button radius | 6px |
| Card radius | 18px |
| Shadows | no - borders instead of shadows |
| Between sections | 80px |
| Page width | 960px |
AI will build your website in Things style and fill it
- Fill with products and posts via the link - Instagram, TikTok, Facebook.
- Transfer content from your old site—just specify the address.
- Modern design on the best engine: React ( Next.js) with server rendering and SEO optimization out of the box.
- Fully automated SEO optimization for search results and neural network recommendations.
Similar styles
- Aker — Darkroom Wall Monumental type hovers over muted landscape photographs like captions for exhibits in a high-end architecture gallery—white walls, warm terracotta spotlights, everything else receding into the background.
- BMW — A gallery wall for sculptural metal structures – a typographic frame where cars are the only color
- Origin Financial — A midnight gallery of quiet opulence. A quiet, almost dark room where large serif fonts and a few illuminated colored panels create the feeling that finance is a carefully curated work of art.
- Ada — A gallery filled with daylight and pastel accents, it's a quiet, creamy space where four rich, jewel-toned hues can burst into life, while everything else remains in charcoal tones.
- Operate — Botanist's Data Terminal
- SST — A code terminal in the gallery. The configuration file serves as the cover; everything else is a blank white frame.
- Zoox — A tranquil sage-toned exhibition hall. A gallery in pale mint tones, where a bright turquoise accent and a dark forest-hued panel break the silence—spacious, premium, and forward-looking.
- Clutch Security — A typography museum on white marble. A white-walled gallery where every word is an artifact, and the only painting in the room is a blue button.
- Craftwork — A designer studio with a single bright green lamp. A bright, immaculate workspace where a single bright lime green accent marks a shelf filled with premium merchandise, while the rest is kept in subdued, calming neutrals typical of galleries.
- July Fund — A monograph in a dark gallery with color chapter cards
- Ui — clinical plan on matte paper
- ElevenLabs — A photo essay in warm cream tones with subtle headlines. A Bauhaus-style notebook—eggshell-colored paper, black ink, and a single purple and orange accent for product display.