FARFETCH España
Igalari yemfashini ngesitayela "se-cube emhlophe". Cabanga ngendawo yokuthengisa ephezulu lapho izindonga, phansi, kanye nezinto zokwakha kufakwe umbala omhlophe, futhi izingubo nabantu abazigqokayo kuphela abakha yonke imibala, ukuthungwa, kanye nokubonakaliswa okubonakalayo.
I-Farfetch isebenza njengegalari yemfashini "ye-cube emhlophe": isikhombimsebenzisi cishe asinawo nhlobo umbala, okuvumela izithombe zokuhlela ukuthi zilawule zonke izinqumo ezibonakalayo. Ukuthayipha kunikeza wonke umsebenzi wesakhiwo—ifonti ye-geometric sans-serif eyenziwe ngokwezifiso (i-Farfetch Basis) isetshenziswa ezisindweni ezingu-400 no-700, kuyilapho izihloko zezigaba kanye nelogo kuvezwa kufonti ye-serif ephatha umbhalo njengokwakheka. Ukuhlelwa kwayo kuyisakhiwo: okuphakathi nendawo, okuqukethwe okubanzi okugcwele, amagridi omkhiqizo aqinile anamakholomu angu-3 no-4, isikhala esanele sokubekwa kwesigaba (48–72px), kanye nokuntuleka okuphelele kwezinto zokuhlobisa. Izingxenye zisusiwe ukuhlotshiswa—imigqa engezansi ecashile yokusesha, izixhumanisi zokuzulazula ezifihliwe, amagama ezigaba anosonhlamvukazi ngaphansi kwezithombe, amathayili omkhiqizo ayisicaba angenazithunzi noma imingcele. Umbala kuphela ohlelweni yizithombe ngokwazo; isikhombimsebenzisi siyifreyimu, hhayi isithombe ngokwaso.
Ikhasi liqukethe ukwakheka okuphakathi nendawo, okubanzi okugcwele okunobubanzi bokuqukethwe obungu-~1280px. Isihloko siyiphaneli elincane, elinezindawo ezintathu (ukuzulazula kwesigaba ngakwesobunxele, uphawu lombhalo oluphakathi nendawo, kanye nezithonjana ezisizayo ngakwesokudla), ngaphansi kwaso kukhona inkambu yokusesha ngakwesokudla. Ingxenye yokuqala iyigridi yamakholomu amathathu yamathayili esigaba anobubanzi obugcwele (MUJER, HOMBRE, INFANTIL), ngalinye linelebula elingaphezulu. Ngaphansi kwesigaba ngasinye sesigaba kukhona igridi yamakholomu amane yamakhadi esigaba somkhiqizo (NOVEDADES, ROPA, BOLSOS, ZAPATOS) anezihloko kuzo zonke izihloko. Izihloko zesigaba ziphakathi nendawo futhi zibhalwe ngefonti enomugqa oqondile ongu-~48px phezulu nangaphansi. Azikho imigqa yangemuva eshintshanayo—ikhasi lonke liyinkambu eyodwa emhlophe eqinile. Umugqa ongezansi uguqulwe waba ngu-#222222 njengomugqa owodwa omnyama. Ukuzulazula kuyibha ephezulu encane engenazo izinto ezihleliwe, ayikho imenyu enkulu, futhi ayikho i-sidebar.
Uhlelo olubonakalayo lubuswa izithombe zemfashini zokuhlela—izithombe ezinkulu, ezinesinqumo esiphezulu ezigcwalisa ikhasi lonke, ezibonisa amamodeli angaphakathi kwezakhiwo kanye nokusondelene kwemikhiqizo. Izithombe ngokwazo zenziwa ngephalethi elithulile, elingagcwele: izindonga zekhonkrithi, itshe lemvelo, ingaphakathi elingathathi hlangothi, ukukhanya kwelanga okuthambile, okuqondile. Amamodeli adutshulwa ubude obuphakathi nobude obugcwele, anezimo zokuhlela, hhayi izimo eziqinile zamakhathalogi e-e-commerce. Izithombe zomkhiqizo (izikhwama, izicathulo) zihlukaniswe nesizinda esimpunga noma setshe esingathathi hlangothi, ngaphandle komongo wendlela yokuphila—isihloko YI-protagonist. I-interface ayifaki izinto ezibonakalayo: azikho izithonjana, azikho izitika zokuphromotha, azikho ozimele bokuhlobisa. Konke ukuceba okubonakalayo kuvela emnyangweni wezithombe, hhayi ohlelweni lokuklama.
Iphalethi
Okungathathi hlangothi
- Carbon
#222222— Umbhalo womzimba, umbhalo wekhasi, izixhumanisi zokuzulazula, izithonjana, ilogo, unyawo, kanye nombala ocishe ube mnyama wesistimu yonke ye-monochrome. - Paper
#ffffff— Ikhanvasi yekhasi, izithombe zangemuva zamakhadi, izindawo zamathayela omkhiqizo, izinkambu zokufaka, kanye nesizinda esivelele, okwenza isithombe sibe ukuphela kombala ogqamile. - Ash Gray
#b6b6b6— Ukuchofoza kwesithonjana okucashile, imingcele eyengeziwe, ukudwebela ukusesha ngemuva, isibambi sendawo sombhalo oyisipoki emasimini okufaka—inketho ethule kakhulu, hhayi engathathi hlangothi kombhalo. - Stone
#f5f5f5— Umphumela wokuguquka kwe-Hover wemigoqo yokuzulazula, ithoni yesibili yobuso yamaphaneli amancane kanye nezizinda zezikhangiso, umphumela wokuguquka othambile kakhulu esitaki. - Graphite
#727272— Umbhalo womsizi othulisiwe, imingcele yefomu engasebenzi, kanye nezimpawu zesithonjana ezikhutshaziwe—umbala ompunga ophakathi nendawo obonisa ukwehla kokugcizelela ngaphandle kokulahlekelwa ukufundeka. - Smoke
#e6e6e6— Izihlukanisi ezicashile phakathi kwemigqa yemikhiqizo, umugqa wesakhiwo ongabonakali kahle ngendlela ehlukile.
Ukuthayipha
kusukela ku-13 kuya ku-30px · izinyathelo ezi-3
- Farfetch Basis — esikhundleni: Söhne (paid) or Inter (free) — both share the geometric humanist proportions; Inter as the practical open-source fallback · izinhlaka 400, 700 · Ifonti ye-geometric sans-serif eyenzelwe ngokwezifiso isetshenziswa kukho konke okuboniswa kumsebenzisi: izixhumanisi zokuzulazula ku-13–15px/400, umbhalo womzimba kanye nezincazelo zomkhiqizo ku-15px/400, izihloko zezigaba ku-22–30px/400, kanye nelogo ye-FARFETCH ku-700. Izihloko ezingu-400 kuphela ziwukusuka ngamabomu kokugqamile: izihloko zezigaba zinesisindo esijwayelekile, esiqinisekile, kodwa esingesigqamile ngokweqile, kuyilapho u-700 ugodliwe ilogo kanye namagama ezigaba aveza kakhulu. Le geometry ekhethekile iqinisekisa ukugqama okulinganayo kanye nokufudumala okucashile, kobuntu okungafinyelelwa yifonti ejwayelekile ye-Helvetica.
Izikhawu kanye nesimo
| Inhloso | Incazelo |
|---|---|
| Ubuningi | minyene |
| Isinyathelo esiyisisekelo | 24px |
| Irediyasi yenkinobho | 0px |
| Irediyasi yekhadi | 0px |
| Izithunzi | cha - imingcele esikhundleni sezithunzi |
| Phakathi kwezigaba | 48-72px |
| Ububanzi bekhasi | 1280px |
I-AI izokwakha iwebhusayithi yakho ngesitayela se- FARFETCH España futhi iyigcwalise
- Gcwalisa ngemikhiqizo kanye nokuthunyelwe ngesixhumanisi - Instagram, TikTok, Facebook.
- Dlulisa okuqukethwe kusuka kusayithi lakho elidala—vele ucacise ikheli.
- Umklamo wesimanje enjinini engcono kakhulu: React ( Next.js) enokunikeza iseva kanye nokwenza ngcono i-SEO ngokungenaphutha.
- Ukwenziwa ngcono kwe-SEO okuzenzakalelayo ngokuphelele kwemiphumela yokusesha kanye nezincomo zenethiwekhi ye-neural.
Izitayela ezifanayo
- MAKR — Ibhokisi lokubonisa lemnyuziyamu lezimpahla zesikhumba ezenziwe ngezandla. Igumbi elithule, elimhlophe qwa lapho amalebula anoyinki omnyama ofudumele entanta khona ngaphansi kwezithombe ezinkulu zezimpahla zesikhumba ezibanjwe ngesandla noma ngokumelene nezindawo, umbala kuphela ohlukile umugqa othulile we-sage.
- Franco Maria Ricci Editore — Ikhathalogi Yegalari Yobuciko - Imigqa yegolide epholishiwe ephepheni elimhlophe elicwebezelayo
- Laura Monin — Udonga lwegalari yokuhlela, imabula emhlophe, isitembu seyinki
- OhDada — Udonga lwegalari yokuhlela
- Cursor — Indawo yokusebenzela yokubhala izikhumba ethokomele, ekhanyiswe amalahle ashayo
- Structured — Igalari ye-Renaissance ephepheni elifana nepulasitiki
- MindMarket — Incwadi yenganekwane ethokomele ephepheni elikhilimu - ikhanvasi yokuhlela enobungane lapho izihloko ezinkulu ze-Inter kanye nabalingiswa bephepha abasikiwe behlala ndawonye endaweni ethambile negcwele ilanga.
- Airbnb — Udonga lwegalari olumhlophe oluthule olunebhukhimakhi eyodwa ebomvu ye-coral
- Apple (España) — Igalari yemyuziyamu, emini epholile, iyindawo emhlophe eyodwa, ekhangayo, engenasisindo, lapho umbukiso ngamunye ukhanyiswa ukukhanya odongeni olunombala omncane.
- Lamborghini — Umbala womzimba omnyama egumbini lokubonisa, ngaphansi kwezibani - imoto eyodwa ephuzi
- Amplemarket — Indawo yokusebenza egcwele ilanga egcwele i-confetti
- Getharvest — Ideski ngesikhathi segolide - indwangu efudumele ekhilimu, amakhadi eposi amhlophe alengiswe kundwangu, kanye nelangabi elilodwa elikhanyayo eliphuzi