FARFETCH España
Igalari yefashoni ngesitayile "setyhubhu emhlophe". Khawuthelekelele indawo yokuthengisa ekumgangatho ophezulu apho iindonga, imigangatho, kunye nezinto ezisetyenziswayo zipeyintwe ngombala omhlophe, kwaye kuphela iimpahla kunye nabantu abazinxibayo abadala yonke imibala, ubume, kunye nembonakalo ebonakalayo.
IFarfetch isebenza njengegalari yefashoni "yetyhubhu emhlophe": ujongano alunambala kwaphela, nto leyo evumela ukufotwa komhleli ukuba kulawule zonke izigqibo ezibonakalayo. Uchwethezo lubonelela ngayo yonke imisebenzi yolwakhiwo—ifonti yejometri engena-serif (iFarfetch Basis) eyilwe ngokwezifiso isetyenziswa kubunzima obuyi-400 kunye no-700, ngelixa izihloko zamacandelo kunye nelogo zibekwe kwifonti ye-serif ephatha isicatshulwa njengolwakhiwo. Uyilo luyilo: oluphakathi, umxholo obanzi, iigridi zemveliso eziqinileyo ezi-3 kunye nezi-4, indawo eyaneleyo yokubeka icandelo (48–72px), kunye nokungabikho ngokupheleleyo kwezinto zokuhombisa. Izinto azinazo izinto zokuhombisa—imigca engaphantsi yokukhangela, amakhonkco okuhamba afihliweyo, amagama eendidi ezinobumba abakhulu phantsi kwemifanekiso, iithayile zemveliso ezisicaba ezingenazithunzi okanye imida. Umbala kuphela kwinkqubo ziifoto ngokwazo; ujongano luyifreyimu, hayi umfanekiso ngokwawo.
Eli phepha linolwakhiwo oluphakathi, olubanzi olupheleleyo olunobubanzi bomxholo obuphezulu obuyi ~1280px. Intloko yiphaneli encinci, eneendawo ezintathu (ukuhamba kwecandelo ngasekhohlo, uphawu lombhalo oluphakathi, kunye nee-ayikhoni ezincedisayo ngasekunene), phantsi kwayo kukho intsimi yokukhangela ngasekunene. Icandelo lokuqala yigridi yeekholamu ezintathu zeethayile zecandelo ezibanzi ezibanzi (MUJER, HOMBRE, INFANTIL), nganye inelebhile egqunyiweyo. Ngaphantsi kwecandelo ngalinye lecandelo kukho igridi yeekholamu ezine zamakhadi ecandelo lemveliso (NOVEDADES, ROPA, BOLSOS, ZAPATOS) ezinezihloko kuzo zonke ii-caps. Izihloko zecandelo ziphakathi kwaye zibhalwe kwifonti ene-indent ethe nkqo ye ~48px phezulu nasezantsi. Akukho migca ingasemva etshintshanayo—iphepha lonke liyintsimi enye emhlophe eqinileyo. I-footer iguqulwe yaba yi #222222 njengomgca omnyama omnye. Ukuhamba yibha ephezulu encinci engenazo izinto ezisisigxina, akukho menyu inkulu, kwaye akukho cala lingasemva.
Inkqubo yokubona ilawulwa yimifanekiso yefashoni yokuhlela—imifanekiso emikhulu, enesisombululo esiphezulu ezalisa lonke iphepha, ebonisa iimodeli ezingaphakathi kwezakhiwo kunye neemveliso ezikufutshane. Ifoto ngokwayo yenziwa ngepalethi engashukumiyo, engenanto: iindonga zekhonkrithi, ilitye lendalo, ingaphakathi elingathathi cala, ukukhanya kwelanga okuthambileyo, okuthe tye. Iimodeli zithathwa ubude obuphakathi nobude obupheleleyo, kunye neemeko zokuhlela, kungekhona iindlela ezingqongqo zeekhathalogu ze-e-commerce. Imifanekiso yemveliso (iingxowa, izihlangu) zodwa ngokuchasene nemvelaphi engwevu okanye yelitye engathathi cala, ngaphandle komxholo wendlela yokuphila—umxholo NGUMlinganiswa oyintloko. Ujongano alunazo izinto ezibonakalayo: akukho zimpawu, akukho zitikha zokukhuthaza, akukho freyimu zokuhombisa. Bonke ubutyebi bokubona buvela kwicandelo lokufota, hayi kwinkqubo yoyilo.
Iphalethi
Ukungathathi cala
- Carbon
#222222— Umbhalo womzimba, umbhalo wephepha, amakhonkco okuhambahamba, ii-icon, ilogo, unyawo, kunye nombala ophantse ube mnyama kuyo yonke inkqubo ye-monochrome. - Paper
#ffffff— I-canvas yephepha, imifanekiso yangasemva yekhadi, imiphezulu yethayile yemveliso, amasimi okufaka, kunye nemvelaphi ebalaseleyo, nto leyo eyenza ifoto ibe yeyona kuphela i-accent yombala. - Ash Gray
#b6b6b6— Iimpawu ezifihlakeleyo, imida eyongezelelweyo, ukukhangela okukrwele ngasemva, isibambi-ndawo sombhalo osigqwirha kwiindawo zokufaka—olona khetho luzolileyo, kungekhona umbhalo ongathathi cala. - Stone
#f5f5f5— Isiphumo sokuguquka kwe-Hover kwi-navigation bars, ithoni yesibini yomphezulu kwiiphaneli ezincinci kunye nemvelaphi yentengiso, isiphumo sokuguquka esithambileyo kwi-stack. - Graphite
#727272— Umbhalo oncedisayo othuliweyo, imida yefom engasebenziyo, kunye neempawu ze icon ezingasebenziyo—umbala ongwevu ophakathi obonisa ukuncipha kogxininiso ngaphandle kokunciphisa ukufundeka. - Smoke
#e6e6e6— Ukwahlulahlula okungabonakaliyo phakathi kwemigca yeemveliso, umgca wolwakhiwo ongabonakaliyo ngendlela engenamthungo.
Ubhalo lweencwadi
ukusuka kwi-13 ukuya kwi-30px · amanyathelo ama-3
- Farfetch Basis — ukutshintshwa: Söhne (paid) or Inter (free) — both share the geometric humanist proportions; Inter as the practical open-source fallback · imida 400, 700 · Ifonti yejometri engasebenzisi magama isetyenziselwa yonke into eboniswa kumsebenzisi: amakhonkco okuhambahamba kwi-13–15px/400, isicatshulwa somzimba kunye neenkcazo zemveliso kwi-15px/400, izihloko zamacandelo kwi-22–30px/400, kunye nelogo yeFARFETCH kwi-700. Izihloko ezingama-400 kuphela ziyindlela yokusuka ngabom kwi-bold: izihloko zamacandelo zinobunzima obuqhelekileyo, obuqinisekileyo, kodwa obungenabo obungqindilili, ngelixa i-700 igcinelwe ilogo kunye namagama eendidi acacileyo kakhulu. Le geometry ikhethekileyo iqinisekisa umahluko olinganayo kunye nobushushu obuncinci, bobuntu obungenakufezwa yifonti yeHelvetica eqhelekileyo.
Amaxesha okuphumla kunye nefom
| Injongo | Intsingiselo |
|---|---|
| Uxinano | xinene |
| Inyathelo elisisiseko | 24px |
| Irediyasi yeqhosha | 0px |
| Irediyasi yekhadi | 0px |
| Izithunzi | akukho - imida endaweni yezithunzi |
| Phakathi kwamacandelo | 48-72px |
| Ububanzi bephepha | 1280px |
I-AI iza kwakha iwebhusayithi yakho ngesitayile sika- FARFETCH España ize iyizalise
- Gcwalisa iimveliso kunye nezithuba ngekhonkco - Instagram, TikTok, Facebook.
- Dlulisa umxholo usuka kwisiza sakho esidala—chaza nje idilesi.
- Uyilo lwanamhlanje kwinjini engcono kakhulu: React ( Next.js) ene-server rendering kunye ne-SEO optimization ephuma kwibhokisi.
- Ukulungiswa kwe-SEO ngokuzenzekelayo ngokupheleleyo kwiziphumo zophando kunye neengcebiso zenethiwekhi ye-neural.
Iintlobo ezifanayo
- MAKR — Ibhokisi yokubonisa yemyuziyam yezinto zesikhumba ezenziwe ngesandla. Igumbi elithuleyo, elimhlophe apho iilebheli ezikwiinki emnyama efudumeleyo zihamba phantsi kweefoto ezinkulu zezinto zesikhumba ezibanjwe ngesandla okanye ngokuchasene neendawo ezikuyo, umbala kuphela ochaseneyo ngumgca othuleyo wesage.
- Franco Maria Ricci Editore — Ikhathalogu yeGalari yeDeco yoBugcisa - Imigca yegolide ekhazimlisiweyo kwi-parchment emhlophe ecwebezelayo
- Laura Monin — Udonga lwegalari yomhleli, imabula emhlophe, isitampu seyinki
- OhDada — Udonga lwegalari yomhleli
- Cursor — Indawo yokusebenzela efudumeleyo yokwenza izikhumba, ekhanyiswe ngamalahle atshayo
- Structured — Igalari yeRenaissance ephepheni elifana neplastiki
- MindMarket — Incwadi emnandi yeentsomi ekwiphepha elikhrimu - i-canvas yomhleli enobuhlobo apho iintloko ezinkulu ze-Inter kunye nabalinganiswa bephepha abasikiweyo bahlala kunye kwindawo ethambileyo negcwele izitikha elangeni.
- Airbnb — Udonga oluzolileyo lwegalari emhlophe olunebhukhimakhi enye ebomvu yekorale
- Apple (España) — Igalari yemyuziyam, emini epholileyo, yindawo enye emhlophe enomtsalane, engenabunzima, apho umboniso ngamnye ukhanyiswa ludonga olunombala omncinci.
- Lamborghini — Umbala womzimba omnyama kwigumbi lokubonisa, phantsi kwezibane - imoto enye etyheli
- Amplemarket — Indawo yokusebenza egqunywe lilanga egcwele i-confetti
- Getharvest — Idesika ngexesha legolide – i-canvas efudumeleyo enekhrimu, amakhadi eposi amhlophe axhonywe kwi-canvas, kunye nelangatye elinye elikhanyayo eliorenji