---
title: Branding: name, logo, color, language, and stickers
description: Title and subtitle, logo and favicon, forwarding image, brand color, currency, interface language, legal sections, animated stickers.
section: design
keywords: Branding, logo, favicon, color, currency, website language, stickers, privacy policy
updated: 2026-09-16
---

Branding is everything that makes a website yours: name, logo, colors, language. Settings → "Branding and Language," then "Stickers" and "Address and QR Code."

![Branding Block](/wiki/img/settings-branding.webp "Title, subtitle, legal sections, logo, favicon, placeholder, forwarding image, color, currency, language")

## Website address and QR code

The "Website Address and QR Code" block: your address with a "Copy" button, a "Open Website" button, and **a smart sticker with a QR code** —an image with your logo and a QR code for your website. Download the PNG and print it on business cards or share it on social media. If you later connect your domain, the QR code will update automatically.

![Address and QR](/wiki/img/settings-address.webp "Website address and QR sticker")

## Title and subtitle

- **Title** – in the website header, in the browser tab, when forwarding a link. Up to 40 characters.
- **A subheading** is a small line below the title, such as "Verified Sellers Only."

## Logo, favicon, and color

- **The logo** is the image in the website header. A PNG with a transparent background is preferred. The logo is displayed without a border or cropping.
- **A favicon** is an icon that appears in a browser tab. It can be a square, PNG, or SVG.
- **The "no photo" placeholder** image is for ads without a photo. If left unspecified, the default image is displayed.
- **A forwarding image** is a preview that appears when a website link is shared via messenger or social media. It's automatically generated from a logo on a white background, 1200x630 pixels. You can upload your own.
- **The primary (accent) color** is the color of buttons and highlights. Choose from the palette or enter a color code, such as `#0071e3`. The preview updates immediately.

The entire website theme (background, cards, fonts, dark and light versions) can be customized using a style from the catalog or an AI assistant: "create a dark theme with my color," "pick a font." See [Styles](/wiki/en/styles).

## Currency and language

- **Currency** is the price displayed on the storefront. Payment currency is set separately in Integrations → Payment.
- **The website interface language** is one of 107 languages or "Auto - visitor's browser language." All website text is translated. Right-to-left languages are supported.

Interface text can be redefined: for example, renaming the "Add to Cart" button to "Order." The AI assistant can do this with the command "rename button...".

## About the project and legal sections

The "About the Project and Legal Sections" drop-down block contains the text "About the Project," "Privacy Policy," "Terms of Use," "Contacts," and "Accessibility Statement." Each section has a "show on website" toggle. The texts are visible in the website menu → "About the Project."

## Stickers

![Stickers Block](/wiki/img/settings-stickers.webp "Animated Telegram stickers in the header and on empty screens")

Animated stickers bring your website to life. You can add them:

- **Sticker logo** is in the website header.
- **The "All" icon** is in the row of headings.
- **Above “No ads yet”**, **above “Nothing found”**, **before “Log in…”** - on empty screens.

How to get a sticker: Choose from the packs in Picker, upload your image (PNG, JPG, WebP, or GIF—animations are preserved), or send the sticker to the bot. It will return a code; paste it into the field. Stickers for categories are configured in [Categories](/wiki/en/catalog-categories).

## Questions and answers

### The logo is cut off or too small. What should I do?

Upload a PNG with a transparent background and no extra margins around the logo. The logo will be displayed in its entirety, without cropping.

### How to change the theme to light?

Ask the AI assistant to "make the light theme the default." Or apply a light style from the catalog. Visitors can switch the theme in the website menu.

### Are my texts and products translated?

The website interface is translated into 107 languages. Your texts, product names, and descriptions are displayed exactly as you wrote them. Content is automatically translated via an AI assistant upon request.