FARFETCH España
Inzu y'imideli mu buryo bwa "cube y'umweru". Tekereza ahantu ho kugurisha hahenze aho inkuta, hasi, n'ibikoresho byayo bihinduka ibara ry'umweru, kandi imyenda n'abazambara gusa ni byo birema ibara ryose, imiterere, n'ishusho.
Farfetch ikora nk'ahantu ho gushushanya imideli "yera": aho igaragara nta mabara na make, bigatuma amafoto y'abanditsi agena ibyemezo byose by'amashusho. Imyandikire itanga imiterere yose—inyuguti ya geometrike sans-serif (Farfetch Basis) yakozwe ku buryo bwihariye ikoreshwa mu buremere bwa 400 na 700, mu gihe imitwe y'ibice n'ikirango byanditse mu nyuguti ya serif ifata inyandiko nk'imiterere. Imiterere yayo ni imiterere: hagati, ubugari bwuzuye, imiyoboro ikomeye y'ibicuruzwa ifite inkingi 3 na 4, umwanya uhagije wo gushyira ibice (48–72px), kandi nta bintu by'imitako bifite. Ibice byakuweho imitako—imirongo yoroheje yo gushakisha, imirongo ihishe yo gushakisha, amazina y'ibyiciro yanditseho inyuguti nkuru munsi y'amashusho, amatafari y'ibicuruzwa adafite igicucu cyangwa imipaka. Ibara ryonyine riri muri sisitemu ni amafoto ubwayo; aho igaragara ni ishusho, ntabwo ari ishusho ubwayo.
Urupapuro rufite imiterere y’ubugari bwuzuye hagati, ifite ubugari ntarengwa bw’ibirimo bwa ~1280px. Umutwe ni agace gato k’ibice bitatu (uburyo bwo gushakisha mu byiciro ibumoso, ikimenyetso cy’inyandiko kiri hagati, n’utumenyetso tw’inyongera iburyo), munsi yacyo hari agace ko gushakisha iburyo. Igice cya mbere ni agace k’ibice bitatu k’amatafari y’ibice by’ubugari bwuzuye (MUJER, HOMBRE, INFANTIL), buri gace gafite ikirango cyo hejuru. Munsi ya buri gice cy’ibice hari agace k’ibice bine k’amakarita y’ibicuruzwa (NOVEDADES, ROPA, BOLSOS, ZAPATOS) gafite imitwe mu nyuguti zose. Imitwe y’ibice iri hagati kandi yanditswe mu nyuguti ifite indent ihagaze ya ~48px hejuru no hepfo. Nta mirongo y’inyuma isimburana—urupapuro rwose ni agace kamwe k’umweru gakomeye. Inyuma y’urupapuro ihinduriwe kuri #222222 nk’umurongo umwe wijimye. Uburyo bwo gushakisha ni agace gato k’imbere kadafite ibintu bihamye, nta menu nini, kandi nta ruhande rw’inyuma.
Sisitemu y'amashusho yiganjemo amafoto y'imideli y'ubuvanganzo—amashusho manini kandi afite ubushobozi bwo hejuru yuzuye urupapuro rwose, agaragaza ibishushanyo biri mu nyubako z'ubwubatsi n'ibicuruzwa byegereye. Amafoto ubwayo akorwa mu buryo butuje kandi budafite ubushyuhe: inkuta za sima, amabuye karemano, imbere mu buryo butagira ubushyuhe, urumuri rworoshye, rw'izuba. Ibishushanyo bifatwa hagati na hagati, hamwe n'ibishushanyo by'ubuvanganzo, ntabwo ari ibishushanyo by'ubucuruzi bwa elegitoroniki. Amashusho y'ibicuruzwa (amasakoshi, inkweto) atandukanijwe n'inyuma y'imvi cyangwa ibuye, nta buryo bw'imibereho—umuntu NI we uvugwaho. Aho bihurira nta bintu by'amashusho byongera: nta mashusho, nta stike zo kwamamaza, nta bishushanyo by'imitako. Ubukire bwose bw'amashusho buturuka mu ishami ry'amafoto, ntabwo ari sisitemu y'igishushanyo.
Paleti
Ntaho bibogamiye
- Carbon
#222222— Umubiri w'inyandiko, inyandiko y'urupapuro, imirongo yo kuzenguruka, utumenyetso, ikirango, igitereko cy'inyuma, n'ibara ry'umukara kuri sisitemu yose ya monochrome. - Paper
#ffffff— Ifoto y'urupapuro, amashusho y'inyuma y'amakarita, ubuso bw'amatafari y'ibicuruzwa, imirima y'inyongera, n'inyuma y'inyuma, bituma ifoto iba yo yonyine ifite ibara ry'agaciro. - Ash Gray
#b6b6b6— Udushushanyo tw’inyuguti twihishe, imipaka y’inyongera, gushakisha inyuma, aho gushyira umurongo mu mwanya w’inyandiko mu buryo bw’injira—ni bwo buryo butuje cyane, ntabwo ari uburyo bworoshye bwo kwandika. - Stone
#f5f5f5— Ingaruka zo guhinduranya kuri Hover kuri navigation bar, imiterere y'ubuso bwa kabiri kuri sub-panels na backgrounds za ad, ingaruka zoroshye cyane zo guhinduranya muri stack. - Graphite
#727272— Inyandiko y'umufasha yacishijwe umunwa, imipaka y'ifishi idakora, n'inyuguti z'agashushanyo ndangamuntu zidakora—ikijuju kiri hagati kigaragaza kugabanuka k'ingufu zidasiba gusoma neza. - Smoke
#e6e6e6— Uduce duto dutandukanya imirongo y'ibicuruzwa, umurongo w'imiterere udakunze kugaragara mu buryo butari bufatanye.
Imyandikire
kuva kuri 13 kugeza kuri 30px · Intambwe 3
- Farfetch Basis — gusimbuza: Söhne (paid) or Inter (free) — both share the geometric humanist proportions; Inter as the practical open-source fallback · imirongo 400, 700 · Inyuguti ya geometric sans-serif yakozwe ku giti cye ikoreshwa kuri buri kimwe cyerekanywe umukoresha: imirongo yo kuzenguruka kuri 13–15px/400, inyandiko y'umubiri n'ibisobanuro by'ibicuruzwa kuri 15px/400, imitwe y'ibice kuri 22–30px/400, n'ikirango cya FARFETCH kuri 700. Imitwe 400 gusa ni ukwimura ku bushake intoki: imitwe y'ibice ifite uburemere busanzwe, bwizewe, ariko budakabije, mu gihe 700 igenewe ikirango n'amazina y'icyiciro agaragaza neza. Ubu buryo bwihariye butuma habaho itandukaniro ry'imirongo n'ubushyuhe buke, nk'ubw'abantu, inyuguti isanzwe ya Helvetica itageraho.
Intera n'imiterere
| Intego | Ubusobanuro |
|---|---|
| Ubucucike | bunini |
| Intambwe y'ibanze | 24px |
| Umurambararo w'ubuto | 0px |
| Umwanya w'ikarita | 0px |
| Ibicucu | oya - imipaka aho kuba igicucu |
| Hagati y'ibice | 48-72px |
| Ubugari bw'ipaji | 1280px |
AI izubaka urubuga rwawe mu buryo bwa FARFETCH España kandi irwuzuze
- Uzuza ibicuruzwa n'inyandiko ukoresheje link - Instagram, TikTok, Facebook.
- Kuramo ibikubiye ku rubuga rwawe rwa kera—shyiraho aderesi gusa.
- Igishushanyo mbonera gigezweho kuri moteri nziza: React ( Next.js) hamwe no gukora neza kwa seriveri no kunoza SEO.
- Gukora SEO neza byikora ku buryo bwikora kugira ngo habeho ibisubizo by'ishakisha n'inama ku miyoboro y'ubwonko.
Imiterere isa
- MAKR — Agasanduku k'ingoro ndangamurage k'ibikoresho by'uruhu byakozwe n'intoki. Icyumba cy'umweru gituje aho ibyapa byanditseho wino y'umukara ishyushye bireremba munsi y'amafoto manini y'ibikoresho by'uruhu bifashwe mu ntoki cyangwa ku busitani, ibara ryonyine ritandukanye n'umurongo udasobanutse w'umuswa.
- Franco Maria Ricci Editore — Katalogi y'Inzu Ndangamurage y'Ubuhanzi - Imirongo ya zahabu irabagirana ku rupapuro rwera rutunganye
- Laura Monin — Urukuta rw'ububiko bw'ibitabo, marble yera, kashe ya wino
- OhDada — Urukuta rw'ububiko bw'inyandiko
- Cursor — Inzu nziza yo gushushanyaho impu, imurikiwe n'amakara acumba umwotsi
- Structured — Inzu ndangamurage ya Renaissance ku mpapuro zisa n'iza pulasitiki
- MindMarket — Igitabo cy'imigani cyiza ku mpapuro zikozwe mu buryo bwa "cream paper" - igitabo cy'inkuru nziza aho imitwe minini ya Inter n'abantu banditse ku mpapuro babanye ku buso bworoshye kandi butose nk'ubw'izuba.
- Airbnb — Urukuta rw'amabaraza y'umweru rutuje rufite ikimenyetso kimwe cy'umutuku wa korali
- Apple (España) — Ingoro ndangamurage, ku manywa y'ihangu, ni ahantu hamwe heza cyane kandi hataremereye, aho buri murika rimurikirwa n'urukuta rufite ibara ryoroheje.
- Lamborghini — Ibara ry'umukara mu cyumba cyo kwerekana amatara, munsi y'urumuri rw'imodoka - imodoka imwe y'umuhondo
- Amplemarket — Ahantu ho gukorera hari izuba ryinshi huzuyemo confetti
- Getharvest — Ameza yo mu gihe cy'izahabu - igitambaro gishyushye cy'amabara meza, amakarita y'umweru amanikwa ku gitambaro, n'urumuri rumwe rw'umuhondo rukeye