Nike
Chithunzi chojambulidwa ndi mithunzi yowala ya zisudzo - makoma oyera, chinthucho ngati ntchito yaluso, chrome yosungunuka kumbuyo
Nike.com imagwira ntchito ngati malo owonetsera zinthu a monochrome, choyamba: mawonekedwe a ogwiritsa ntchito sawoneka bwino, zomwe zimathandiza kuti zithunzi za zinthu zizikhala pazenera lililonse. Mawonekedwe onsewa amapangidwa kuchokera ku mitundu yakuda, yoyera, ndi mitundu itatu ya imvi—palibe mitundu yowala, palibe ma gradients okongoletsera, palibe chrome yotentha, yodziwika bwino. Kalembedwe ka Nike kamakhala mu logo ya malo owonetsera zinthu ndi zithunzi, koma sikupezeka mu mawonekedwe a ogwiritsa ntchito okha. Kalembedwe kake ndi kakang'ono komanso kothandiza, kutengera banja la zilembo za Helvetica Now lopangidwa mwapadera pa 12-20px, ndi logo imodzi, yayikulu ya Nike Futura ND pa 76px ya mitu. Zigawo zake ndi zazing'ono: mabatani ooneka ngati mapiritsi okhala ndi radius ya 30px, makadi azinthu osalala, malire opyapyala, komanso kusiyana kwa kutalika konse. Tsambali limasinthana pakati pa malo oyera azinthu ndi magawo okongola, amdima, ndikupanga nyimbo kudzera mu kusiyana m'malo mokongoletsa.
Tsambali likutsatira kalembedwe kabwino ka nkhani: mutu wodabwitsa, wokulirapo, wakuda wokhala ndi chinthu chimodzi ndi mutu waukulu, wotsatiridwa ndi gridi yonse ya 2x2, gridi yozungulira yopingasa ya makadi azinthu m'magawo atatu, ndipo pomaliza pake ndi pansi wokhuthala, wokhala ndi mizati yambiri. Ma block onse azinthu amakhala m'lifupi lonse la viewport popanda m'lifupi lalikulu la chidebe; malire a m'lifupi lalikulu amagwira ntchito kokha pa gridi yolumikizira yoyendera ndi pansi. Kusintha pakati pa magawo ndi kowala: mutu wakuda → gridi yoyera yamagulu → gridi yoyera yazinthu → pansi yoyera, yokhala ndi malire ang'onoang'ono a imvi omwe amagwira ntchito ngati msoko wokhawo wowoneka. Kuyenda ndi kapamwamba, kokhala ndi magawo awiri (maulalo othandizira pamwamba, magulu oyambira pakati) kopanda kupinikiza, kopanda kudzaza maziko, komanso kopanda mthunzi. Kuchuluka kwazinthu kumakhala kochepa m'ma gridi azinthu (malo otsekeka a makadi) ndipo kumakhala kwakukulu pamutu (malo owonera athunthu).
Kujambula zithunzi ndiye chinthu chachikulu chomwe chimawoneka bwino ndipo chimafotokoza bwino umunthu wa kampaniyi. Dongosololi limagwiritsa ntchito zithunzi zapamwamba komanso zodzaza ndi zinthu: nsapato zamasewera zomwe zimajambulidwa payekhapayekha motsatira maziko amdima kapena opindika, odulidwa kuti adzaze chimango, popanda mawonekedwe a moyo. Zithunzi za moyo zimawonekera m'magulu, zomwe zikuwonetsa mapazi ndi miyendo ya othamanga omwe akuyenda. Mtundu wosiyanasiyana komanso wodzaza umagwiritsidwa ntchito - nsapato zofiira motsatira maziko akuda, ma neon accents pamiyendo yoyera, ndi kuwala kofunda komanso kozizira kuti ziwonetse zinthuzo. Palibe zithunzi, zithunzi zosamveka, kapena zojambula za 3D zomwe zimagwiritsidwa ntchito. Zithunzi nthawi zonse zimakhala ndi m'mphepete oyera (palibe ngodya zozungulira m'ziwiya zazithunzi), nthawi zonse zimakhala m'malo onse mkati mwa mipiringidzo yawo, ndipo nthawi zonse zimakhala ndi zolemba zochepa. Chizindikirochi chimagwira ntchito bwino: zizindikiro zofufuzira, mndandanda wazofuna, ngolo, ndi akaunti mumitundu ya Obsidian kapena Steel.
Paleti
Osalowerera
- Obsidian
#111111— Mtundu wakuda umaphatikizana ndi mawu ndi zizindikiro zosalowerera ndipo umapanga kusiyana kwakukulu. Pewani kuugwiritsa ntchito ngati mtundu waukulu wolimbikitsa kuchitapo kanthu. - Paper White
#ffffff— Chiyambi cha tsamba, pamwamba pa khadi, mawu a batani pa maziko akuda, ndondomeko ya chizindikiro—chinsalu chokhazikika cha ma gridi azinthu ndi magawo a magulu. - Concrete Gray
#e5e5e5— Malire, zogawa, mizere yopyapyala yolekanitsa magawo a gridi, mawonekedwe osavuta a minda yolowera. - Soft Mist
#f5f5f5— Mtundu wobisika wakumbuyo wa malo ena, malo osakira odzaza ndi navigation, maziko a tag. - Steel
#707072— Malemba ena, mawu othandizira otsekedwa, ma framework azithunzi ochepetsedwa, zilembo za breadcrumb, zolekanitsa maulalo a pansi. - Faint Gray
#9e9ea0— Mawonekedwe a zizindikiro, zinthu zazing'ono za UI, ndi malire okhala ndi kuwunikira kochepa zachotsedwa.
Kulemba zilembo
kuyambira 12 mpaka 76px · masitepe 6
- Helvetica Now Text Medium — cholowa m'malo: Inter · mndandanda 500 · Fonti ya Helvetica Now Text Medium - yomwe imapezeka mu deta yofufutidwa koma sinafotokozedwe ndi AI.
- Helvetica Now Text — cholowa m'malo: Inter or Helvetica Neue · mndandanda 400, 500 · Mawu akuluakulu a mawonekedwe a ogwiritsa ntchito - maulalo oyendera, zilembo za mabatani, mitu ya makadi, mayina azinthu, mndandanda wapansi, zolemba zonse za thupi.
- Helvetica Now Display Medium — cholowa m'malo: Inter Medium or Helvetica Neue Medium · mndandanda 500 · Mitu ya magawo, zilembo zamagulu a makadi, mitu yapakatikati - Zilembo zapakati (20-24px) ndi chizindikiro cha mitu ya Nike yomwe si yayikulu: siili yolimba mtima nthawi zonse, nthawi zonse imakhala yachidule.
Zosintha ndi mawonekedwe
| Cholinga | Tanthauzo |
|---|---|
| Kuchulukana | wokhuthala |
| Gawo loyambira | 8px |
| Utali wa batani | 30px |
| Utali wa khadi | 0px |
| Mithunzi | ayi - malire m'malo mwa mithunzi |
| Pakati pa magawo | 48px |
| Kukula kwa tsamba | 1440px |
AI idzamanga tsamba lanu lawebusayiti mu kalembedwe ka Nike ndikulidzaza
- Dzazani ndi zinthu ndi zolemba kudzera pa ulalo - Instagram, TikTok, Facebook.
- Tumizani zinthu kuchokera patsamba lanu lakale—ingotchulani adilesi.
- Kapangidwe kamakono pa injini yabwino kwambiri: React ( Next.js) yokhala ndi mawonekedwe a seva ndi kukonza SEO koyambirira.
- Kukonza bwino SEO yanu yokha kuti mupeze zotsatira zakusaka ndi malingaliro a netiweki ya neural.
Masitaelo ofanana
- Airbnb — Khoma loyera lokhala chete lokhala ndi chizindikiro chimodzi chofiira cha korali
- Apple (España) — chikwama chowonetsera choyera cha gallery
- Silencio — Chipinda choyera chokhala ndi zinthu zakale zoyandama. Chiwonetsero chopangidwa ndi pepala lofunda, pomwe chinthu chilichonse chimakhala pamalo ake motsatira maziko a voliyumu yoyipa, ndipo chetecho ndi chisankho chopangidwa mwadala.
- Oakâme — Malo ochitira masewera a Provençal onyowa ndi dzuwa opangidwa ndi miyala yofunda
- Arc — malo owonetsera zinthu zoyera zamakampani pamwamba pa madzi apakati pausiku
- Rivian — Chojambula chamagetsi pakhoma la konkire la nyumba yosungiramo zinthu zakale. Rivian akuwonetsa galimoto iliyonse ngati chifaniziro choyang'ana malo oyera akulu, ndi zilembo zazikulu kwambiri kotero kuti zimakhala chinthu chomangira, ndi chikasu chimodzi chofunda chomwe chimaswa mlengalenga wa monochromatic, ngati kuwala kwa dzuwa pamwamba pa matte.
- Analogue — Chikwama chakuda chowonetsera zithunzi - katundu akuyendayenda m'malo opanda kanthu
- ddna — chikwama chowonetsera zinthu zakale chofunda pa nsalu yosakonzedwa
- Zellerfeld — Malo ogwirira ntchito a wosema ziboliboli pa miyala yoyera—malo ozungulira a denga, kuwala kamodzi kwa cobalt, kung'ung'udza kwa zilembo zazing'ono kuchokera pansi mpaka padenga
- UY Studio — Malo owonetsera miyala a nyumba ya amonke ndi malo abata okhala ndi makoma a konkire, komwe mabotolo onunkhira amaikidwa pa zipilala zoyera, zowunikira ndi nyali imodzi ya 400-watt ndi mababu anayi ofunda a imvi.
- Basic.Space — malo owonetsera zachitetezo pa marble woyera
- COS — malo owonetsera zithunzi otchuka okhala ndi makoma oyera