Glossier
Kujambula zithunzi za dzuwa - pepala loyera, inki yakuda, kalembedwe kamodzi kachikasu chowala
Glossier imagwira ntchito ngati magazini yokongola ya digito: nsalu yoyera ndi yakuda yofanana ndi monochrome, yokhala ndi kalembedwe kamodzi kachikasu kowala komwe kamagwira ntchito ngati logo ya kampaniyi komanso kuyitanitsa kuchitapo kanthu kokha. Dongosololi ndi loletsedwa m'malemba—mitu yayikulu ya Apercu, malo okwanira olembera, zithunzi za moyo wathunthu zomwe zimanyamula kulemera kwa malingaliro—ndipo zimagwiritsidwa ntchito bwino: makadi azinthu osalala, malire opyapyala, komanso kusowa kokongoletsa konse. Wachikasu si mtundu wachiwiri wa kampaniyi; NDI mtunduwo, womwe umagwiritsidwa ntchito pang'ono, kotero kuti mawonekedwe aliwonse amamveka ngati kuwala kwa kamera. Zina zonse zimapangidwira kuti ziwonekere kumbuyo: zopanda tsankho ndi imvi zofunda zokhala ndi kamvekedwe kofiyira kofiyira, malire ndi ofiyira, ndipo mtundu wake ndi wokhuthala komanso wopapatiza. Zotsatira zake ndi malo ogulitsira omwe amamva kukhala odzidalira, osaneneka, komanso amakono mosalekeza.
Tsambali lili ndi mndandanda wa magawo okonzedwa molunjika pazenera lonse, chilichonse chopangidwa ngati chofalitsa chodziyimira pachokha. Gawo lalikulu ndi chithunzi chathunthu chokhala ndi chophimba choyera choyandama (pamwamba kumanzere) ndi logo yayikulu yachikasu yomwe ili pansi pa tsamba lonse. Pansi pa gawo lalikulu, magawo amasinthasintha pakati pa zithunzi zathunthu pazenera lonse ndi ma gridi a makadi osiyanasiyana. Kugawa magulu (kusamalira khungu/zodzoladzola) m'magawo awiri okhala ndi chiŵerengero chofanana cha zithunzi (50/50) kumachitika popanda malire owoneka - mzere wokha wolumikiza zithunzizo ndi womwe umawalekanitsa. Kabukhu kazinthu kamagwiritsa ntchito gridi ya makhadi a sikweya anayi pa nsalu ya #f7f7f7. Kuyenda ndi bala lapamwamba locheperako lomwe lili ndi mzere wachiwiri wotsatsa pamwamba pake. Mipata pakati pa magawo ndi yayikulu (64px), koma kusintha pakati pa magawo ndi kosalala - popanda zogawa kapena mitundu yosinthana yakumbuyo, kupatula pansi pa chidendene chofunda. Kamvekedwe konse ndi: chithunzi, zolemba, chithunzi, gridi, chithunzi - monga kutembenuza magazini yamafashoni.
Kujambula zithunzi ndiye chilankhulo chodziwika bwino chowonetsera. Malo onse owonera ali ndi zithunzi ndi zithunzi za moyo—kuwala kofunda kwagolide, khungu lofewa, manja akugwira mabotolo azinthu kumbuyo kwa kuwala kwa dzuwa. Mitundu ya zithunzi zomwe zili muzithunzizo ndi yofunda komanso yopanda madzi: thambo la pichesi, mitundu ya khungu la terracotta, buluu wakuya wa m'nyanja. Zithunzi nthawi zonse zimakhala pamwamba pa tsamba lonse, popanda ngodya zozungulira, mafelemu, kapena zophimba, kupatula makadi oyera kapena chizindikiro chachikasu. Zithunzi zazinthu zomwe zili pa makadi a katalogu zimajambulidwa kumbuyo koyera kopanda msoko wokhala ndi kuwala kofanana. Chiŵerengero cha zithunzi ndi zolemba ndi pafupifupi 70/30—zithunzizo zimasonyeza malingaliro, zolemba, ntchito. Palibe zithunzi, palibe zithunzi zosamveka, palibe zojambula za 3D.
Paleti
Mtundu
- Glossier Yellow
#fff116— Chikasu chimagwiritsidwa ntchito ngati mawu achiwiri okongoletsa komanso kuwunikira mafunso osakira omwe sagwiritsidwa ntchito kawirikawiri. Sichiyenera kugwiritsidwa ntchito ngati mtundu waukulu wofunsira kuchitapo kanthu.
Osalowerera
- Ink
#000000— Mawu a thupi, maulalo oyendera, mawu akuluakulu, mawu a pansi pa tsamba, mafotokozedwe a zizindikiro, malire opyapyala; mtundu waukulu wa zilembo ndi kapangidwe kake. - Paper
#ffffff— Malo okhala ndi makadi azinthu, malo odzaza, mapanelo okwezeka; mulingo wowala kwambiri pamwamba pake. - Fog
#f7f7f7— Tsamba la kansalu, maziko a gawo, kusintha pakati pa zithunzi patsamba; malo oyambira omwe tsamba lonse lawebusayiti lili. - Blush
#faf2f4— Chiyambi cha tsamba la pansi, magawo ofewa ofunda; utoto wofiirira-woyera umawonjezera kutentha pansi pa masamba. - Mist
#f0f0f0— Malo opepuka othandizira popanga maziko osawoneka bwino komanso olekanitsa zigawo. Siyenera kugwiritsidwa ntchito ngati mtundu waukulu wa kuyitana kuchitapo kanthu. - Ash
#e8e8e8— Malire a malo olowera, maziko a zizindikiro, mizere yopyapyala yolekanitsa; mtundu wa malire a makadi ndi zinthu za mawonekedwe.
Kulemba zilembo
kuyambira 12 mpaka 32px · masitepe 5
- Apercu — cholowa m'malo: Inter · mndandanda 400, 500, 700 · Mawonekedwe oyamba a zilembo amagwiritsidwa ntchito mu mawonekedwe onse a ogwiritsa ntchito—kope la thupi pa 16px/400, kuyenda ndi mawu ofotokozera pa 12–14px/500, mitu yaying'ono pa 20px/500, ndi mitu yankhani pa 32px/700. Kapangidwe ka Apercu ka geometrical ndi umunthu kamapatsa mtunduwo kalembedwe kamakono; malo ocheperako a zilembo pafupifupi zero (0.002–0.003em) amapangitsa kuti zilembozo zikhale zochepa komanso zofanana ndi magazini, m'malo mokhala ndi mpweya wabwino kapena wochezeka. Kulemera kwa 700 kumasungidwa pazinthu zowonetsera m'makope, osati zinthu za UI.
- Apercu Mono — cholowa m'malo: JetBrains Mono or IBM Plex Mono · mndandanda 400 · Kalembedwe ka micro-utility ka metadata ya dongosolo, manambala otsatirira, ndi zilembo pafupi ndi code; mtundu wa monospaced umapanga kapangidwe kaukadaulo motsutsana ndi mtundu wa thupi wofanana.
- GTStandard-M — cholowa m'malo: Inter · mndandanda 400 · GTStandard-M - Yapezeka mu deta yotengedwa koma sinafotokozedwe ndi AI.
Zosintha ndi mawonekedwe
| Cholinga | Tanthauzo |
|---|---|
| Kuchulukana | avareji |
| Gawo loyambira | 8px |
| Utali wa batani | 0px |
| Utali wa khadi | 0px |
| Mithunzi | ayi - malire m'malo mwa mithunzi |
| Pakati pa magawo | 64px |
| Kukula kwa tsamba | 1440px |
AI idzamanga tsamba lanu lawebusayiti mu kalembedwe ka Glossier ndikulidzaza
- Dzazani ndi zinthu ndi zolemba kudzera pa ulalo - Instagram, TikTok, Facebook.
- Tumizani zinthu kuchokera patsamba lanu lakale—ingotchulani adilesi.
- Kapangidwe kamakono pa injini yabwino kwambiri: React ( Next.js) yokhala ndi mawonekedwe a seva ndi kukonza SEO koyambirira.
- Kukonza bwino SEO yanu yokha kuti mupeze zotsatira zakusaka ndi malingaliro a netiweki ya neural.
Masitaelo ofanana
- Lightship — Diorama ya kanema ya msewu wotseguka. Makoma ofunda okongoletsedwa ndi zithunzi zazikulu za malo owoneka bwino, mtundu wakuda woonda wosawoneka bwino pamafelemu, ndi mawu amodzi owala a lalanje akuswa mawonekedwe a monochrome ngati moto m'munda.
- Faire ES — kabukhu kakang'ono ka kirimu wofunda wambiri
- Adanola — Buku lofotokozera za nkhani pa pepala loyera. Chithunzi cha mafashoni pomwe zolemba ndi kujambula zithunzi zimapuma pamalo oyera oyera, okhala ndi inki yakuda yolembera ndi zilembo zosalemba (Favorit), zomwe zikuwonetsa kalembedwe ka kampani yonse.
- Oura Ring — Malo ochitira kuphika oatmeal okoma, osamba ndi masana ofewa
- Stykka — Malo ochitira masewera a ku Scandinavia okhala ndi kuwala koyera - malo owonetsera anthu chete, opangidwa ndi manja komwe mawu okha ndi kujambula zithunzi
- DJI — Kanivasi yakuda yamlengalenga yokhala ndi kuwala kwa buluu wamagetsi kamodzi
- Altitude Beverages — Magazini ya monochrome yafalikira. Tangoganizirani magazini ya mafashoni yochotsedwa mitundu yonse kupatula zithunzi zosawoneka—zolembedwa ndi malo oyera zimafotokoza nkhani yonse.
- AATHER — Chikhatho chotseguka, lawi limodzi - malo apamwamba chete okhala ndi bata
- Cowboy — Malo owonetsera njinga ku Belgium omwe ali ndi mawonekedwe oyera ngati a porcelain. Malo owonetsera zinthu omwe ali ndi malo osawoneka bwino, zilembo zazikulu zomwe zimagwiritsidwa ntchito popanga zinthu, komanso kusowa kwa zokongoletsera kumakopa maso a njinga ndi zomwe zili mkati mwake.
- Refero — Kapangidwe ka nkhani pa marble woyera - tsamba la malonda lopangidwa ndi katswiri wosindikiza, pomwe mutu wa serif ndiye khadi loyitanitsa la kampani, ndipo china chilichonse sichikudziwika.
- Face Formula — Chithunzi cha nkhani cha ku Scandinavia. Kufalikira kwa bata, kofanana ndi magazini, komwe maso a chitsanzo ndi mutu wa nkhani, zolembedwa m'chilembo chofupikitsidwa cha serif, zimadzilankhulira zokha motsutsana ndi maziko ozizira komanso a chifunga.
- Shupatto — Chikwama chowonetsera zinthu zakale pa marble woyera