FARFETCH España
Malo owonetsera mafashoni okhala ndi kalembedwe ka "cube yoyera". Tangoganizirani malo ogulitsira apamwamba kwambiri komwe makoma, pansi, ndi zinthu zina zonse zimapakidwa utoto woyera, ndipo zovala ndi anthu ovala zovalazo ndi omwe amapanga mtundu uliwonse, kapangidwe, ndi mawonekedwe.
Farfetch imagwira ntchito ngati malo owonetsera mafashoni a "cube yoyera": mawonekedwe ake alibe mtundu, zomwe zimathandiza kuti zithunzi za mkonzi zilamulire zisankho zonse zowoneka. Kulemba zilembo kumapereka ntchito zonse za kapangidwe kake—zilembo zopangidwa mwapadera zopanda serif (Farfetch Basis) zimagwiritsidwa ntchito mu zolemera 400 ndi 700, pomwe mitu ya magawo ndi logo zimalembedwa muzilembo za serif zomwe zimaona malemba ngati kapangidwe kake. Kapangidwe kake ndi kamangidwe: pakati, mulifupi mwake, ma gridi olimba azinthu za 3 ndi 4, malo okwanira oyika magawo (48–72px), komanso kusowa kwathunthu kwa zinthu zokongoletsera. Zigawo zimachotsedwa zokongoletsera—mizere yobisika yosakira, maulalo obisika oyenda, mayina amagulu okhala ndi zilembo zazikulu pansi pa zithunzi, matailosi azinthu zopanda mithunzi kapena malire. Mtundu wokhawo womwe uli mu dongosololi ndi zithunzi zokha; mawonekedwe ake ndi chimango, osati chithunzi chokha.
Tsambali lili ndi kapangidwe kake kozungulira, kokhala ndi mulifupi wokwanira wa ~1280px. Mutu wake ndi gulu lopyapyala, la magawo atatu (kusuntha kwa magulu kumanzere, chizindikiro chapakati, ndi zizindikiro zothandizira kumanja), pansi pake pali malo osakira kumanja. Gawo loyamba ndi gulu la mizere itatu la matailosi amitundu yonse (MUJER, HOMBRE, INFANTIL), lililonse lili ndi chizindikiro chowonjezera. Pansi pa gawo lililonse la magulu pali gulu la mizere inayi la makadi amitundu yazinthu (NOVEDADES, ROPA, BOLSOS, ZAPATOS) okhala ndi mitu yonse m'malembo akuluakulu. Mitu ya magawo ili pakati ndipo yalembedwa mu font yokhala ndi indent yoyima ya ~48px pamwamba ndi pansi. Palibe mizere yosinthira kumbuyo—tsamba lonse ndi gawo limodzi loyera lolimba. Pansi pake pasinthidwa kukhala #222222 ngati mzere umodzi wakuda. Kusuntha ndi mzere wapamwamba wocheperako wopanda zinthu zokhazikika, palibe menyu yayikulu, komanso wopanda sidebar.
Dongosolo lowonera limayendetsedwa ndi kujambula mafashoni—zithunzi zazikulu, zapamwamba kwambiri zomwe zimadzaza tsamba lonse, zokhala ndi zitsanzo mkati mwa nyumba ndi zinthu zapafupi. Kujambula zithunzi kokha kumachitika mu utoto wofewa, wopanda madzi: makoma a konkire, miyala yachilengedwe, mkati mwa nyumba yopanda kanthu, kuwala kwa dzuwa kofewa, kolunjika. Zitsanzo zimajambulidwa pakati ndi kutalika konse, ndi mawonekedwe owonetsera, osati mawonekedwe okhwima a makatalogu a e-commerce. Zithunzi zazinthu (matumba, nsapato) zimasiyanitsidwa ndi maziko a imvi kapena miyala, popanda chikhalidwe chilichonse cha moyo—mutu NDIYE wotsogolera. Mawonekedwe ake sawonjezera zinthu zowoneka: palibe zizindikiro, palibe zomata zotsatsira, palibe mafelemu okongoletsera. Kulemera konse kwa mawonekedwe kumachokera ku dipatimenti yojambula zithunzi, osati dongosolo lopanga.
Paleti
Osalowerera
- Carbon
#222222— Mawu a thupi, mawu a tsamba, maulalo oyendera, zizindikiro, logo, pansi, ndi mtundu wakuda pafupifupi wa dongosolo lonse la monochrome. - Paper
#ffffff— Kanivasi ya tsamba, zithunzi za kumbuyo kwa makadi, malo oika matailosi a zinthu, minda yolowera, ndi maziko akuluakulu, zomwe zimapangitsa chithunzicho kukhala chokhacho chokongoletsera mtundu. - Ash Gray
#b6b6b6— Kulemba zizindikiro zobisika, malire owonjezera, kusaka kolemba mizere kumbuyo, chosungira mawu cha ghost m'magawo olowera—njira yabwino kwambiri, osati yopanda mawu. - Stone
#f5f5f5— Kusintha kwa Hover kwa mipiringidzo yoyendera, kamvekedwe kachiwiri ka pamwamba pa ma sub-panels ndi maziko a malonda, kusintha kofewa kwambiri mu stack. - Graphite
#727272— Mawu othandizira otsekedwa, malire a mawonekedwe osagwira ntchito, ndi zizindikiro zolemala—imvi yapakatikati yomwe imasonyeza kuchepa kwa kutsindika popanda kusokoneza kuwerenga. - Smoke
#e6e6e6— Zogawanitsa mobisika pakati pa mizere ya zinthu, mzere wooneka bwino womwe uli ndi mawonekedwe osawoneka bwino.
Kulemba zilembo
kuyambira 13 mpaka 30px · masitepe atatu
- Farfetch Basis — cholowa m'malo: Söhne (paid) or Inter (free) — both share the geometric humanist proportions; Inter as the practical open-source fallback · mndandanda 400, 700 · Fonti yopanda serif yopangidwa mwapadera imagwiritsidwa ntchito pa chilichonse chomwe chikuwonetsedwa kwa wogwiritsa ntchito: maulalo oyendera pa 13–15px/400, mawu a thupi ndi mafotokozedwe azinthu pa 15px/400, mitu ya magawo pa 22–30px/400, ndi logo ya FARFETCH pa 700. Mitu ya 400 yokha ndi yosiyana ndi yolimba mtima: mitu ya magawo ili ndi kulemera kokhazikika, kodalirika, koma osati kolimba kwambiri, pomwe 700 imasungidwa pa logo ndi mayina a magulu omveka bwino. Geometry yapaderayi imatsimikizira kusiyana kofanana kwa sitiroko ndi kutentha pang'ono, kwaumunthu komwe zilembo za Helvetica sizingakwaniritse.
Zosintha ndi mawonekedwe
| Cholinga | Tanthauzo |
|---|---|
| Kuchulukana | wokhuthala |
| Gawo loyambira | 24px |
| Utali wa batani | 0px |
| Utali wa khadi | 0px |
| Mithunzi | ayi - malire m'malo mwa mithunzi |
| Pakati pa magawo | 48-72px |
| Kukula kwa tsamba | 1280px |
AI idzamanga tsamba lanu lawebusayiti mu kalembedwe ka FARFETCH España ndikulidzaza
- Dzazani ndi zinthu ndi zolemba kudzera pa ulalo - Instagram, TikTok, Facebook.
- Tumizani zinthu kuchokera patsamba lanu lakale—ingotchulani adilesi.
- Kapangidwe kamakono pa injini yabwino kwambiri: React ( Next.js) yokhala ndi mawonekedwe a seva ndi kukonza SEO koyambirira.
- Kukonza bwino SEO yanu yokha kuti mupeze zotsatira zakusaka ndi malingaliro a netiweki ya neural.
Masitaelo ofanana
- MAKR — Chikwama chowonetsera zinthu zakale zogwiritsidwa ntchito ndi zikopa zopangidwa ndi manja. Chipinda chodekha, choyera bwino komwe zilembo zolembedwa ndi inki yakuda yofunda zimayandama pansi pa zithunzi zazikulu za zinthu zokopa zomwe zili m'manja kapena motsutsana ndi malo, mtundu wokhawo wosiyana ndi mzere wodekha wa sage.
- Franco Maria Ricci Editore — Katalogi ya Art Deco Gallery - Mizere yagolide yopukutidwa pa chikopa choyera choyera
- Laura Monin — Khoma la malo owonetsera nkhani, marble woyera, sitampu ya inki
- OhDada — Khoma la zithunzi za mkonzi
- Cursor — Malo ochitira zikopa okongola, oyaka ndi makala ofuka utsi
- Structured — Chithunzi cha Renaissance pa pepala looneka ngati pulasitiki
- MindMarket — Buku losangalatsa la nthano lolembedwa pa pepala lokoma - kansalu yokongola yolemba nkhani komwe mitu ikuluikulu ya Inter ndi anthu odulidwa pamapepala amakhala pamodzi pamalo ofewa komanso onyowa ndi dzuwa.
- Airbnb — Khoma loyera lokhala chete lokhala ndi chizindikiro chimodzi chofiira cha korali
- Apple (España) — Nyumba yosungiramo zinthu zakale, masana ofunda, ndi malo oyera okhaokha, okongola komanso osalemera, ndipo chiwonetsero chilichonse chimayatsidwa ndi kuwala pakhoma lokhala ndi utoto wochepa.
- Lamborghini — Mtundu wakuda wa thupi m'chipinda chowonetsera, pansi pa magetsi - galimoto imodzi yachikasu
- Amplemarket — Malo ogwirira ntchito odzaza ndi confetti
- Getharvest — Desiki pa nthawi yagolide - nsalu yofunda yopaka kirimu, makadi oyera olembedwa pa nsaluyo, ndi lawi limodzi lowala la lalanje