Nike
He taiwhanga tae-kotahi o ngā whakatutukitanga hākinakina – ngā pakitara mā, te hua hei mahi toi, te konukōre i rewa ki te papamuri
He taiwhanga whakaahua kotahi-kotahi, he taiwhanga hua-tuatahi te mahi a Nike.com: kāore e kitea te atanga kaiwhakamahi, ā, ka taea e ngā whakaahua hua te noho ki roto i ngā mata katoa. He pango, he mā, me ngā atarangi hina e toru te hanganga o te atanga katoa—kāore he tae whakapaipai, kāore he karakara, kāore he chrome waitohu mahana. Kei roto i te tohu taiwhanga me ngā whakaahua te momo waitohu a Nike, engari kāore i roto i te atanga kaiwhakamahi tonu. He iti, he whai hua hoki te momotuhi, e whakawhirinaki ana ki te whānau momotuhi Helvetica Now i hangaia kia rite ki te hoahoa, 12-20px, me te tohu Nike Futura ND kotahi, nui rawa atu, 76px mō ngā pane. He iti noa ngā wāhanga: he pātene āhua pire me te radius 30px, he kāri hua papatahi, he rohe angiangi, ā, kāore he rerekētanga teitei. Ka tauwhitiwhiti te whārangi i waenga i ngā mata hua ma me ngā wāhanga ētita pouri, whakamiharo, e hanga ana i te manawataki mā te rerekētanga kaua ki te whakapaipai.
He pakari te aronga o te whārangi ki te whakatikatika: he pane whānui-katoa, he pōuriuri, he ātaahua, e whakaatu ana i tētahi hua kotahi me tētahi taitara nui, ā, whai muri ko tētahi whata kāwai whānui-katoa, 2x2, he whata panuku whakapae o ngā kāri hua i roto i ngā pou e 3, ā, hei whakamutunga, he hiku maha-pou matotoru. Kei roto i ngā poraka ihirangi katoa te whānui tirohanga katoa, kāore he whānui mōrahi o te ipu; ka pā noa te herenga whānui mōrahi ki te whata whakatere me te hononga hiku. He koi ngā whakawhiti i waenga i ngā wāhanga: pane pango → whata kāwai mā → whata hua mā → hiku mā, me ngā rohe hina whaiti hei hononga tirohanga anake. He pae iti te whakatere, e rua ngā taumata (ngā hononga āwhina kei runga, ngā kāwai matua kei waenganui) kāore he pine, kāore he whakakī papamuri, kāore hoki he atarangi. He kiato te kiato ihirangi i roto i ngā whata hua (te mokowā kāri kikī) ā, he whānui i roto i te pane (te whata tirohanga whānui-katoa).
Ko te whakaahua te wāhanga tirohanga matua, ā, e tautuhi ana i te tuakiri katoa o te waitohu. Ka whakamahia e te pūnaha ngā whakaahua hua kounga teitei, anga-katoa: he hu hākinakina kua whakaahuahia takitahi ki te papamuri pouri, ki te papamuri rarawe rānei, kua tapahia kia whakakīia te anga, me te kore he horopaki āhua noho. Ka puta ngā whakaahua āhua noho i roto i ngā kāwai, e whakaatu ana i ngā waewae me ngā waewae o ngā kaitākaro e neke ana. Ka whakamahia he kaupapa tae tino rerekē, kua kukū—he hu whero ki te papamuri pango, he whakapaipai neon i runga i ngā kapu mā, me te rama mahana me te matao hei whakaari i ngā rauemi. Kāore he whakaahua, he whakairoiro āhua-kore, he whakaaturanga 3D rānei e whakamahia ana. He ma tonu ngā taha o ngā whakaahua (kāore he kokonga porotaka i roto i ngā ipu whakaahua), ka nohoia tonutia te wāhi katoa i roto i ō rātou poraka, ā, he iti noa te tuhinga e haere tahi ana me te paparua. He mahi noa te whakaahua: he ata whakarārangi mō te rapu, te rārangi hiahia, te kaata, me te pūkete i roto i ngā tae Obsidian, Steel rānei.
Papatae
Kūpapa
- Obsidian
#111111— Ka tāpirihia te tae pouri ki ngā tuhinga me ngā ata kūpapa, ā, ka hangaia he rerekētanga kaha. Kaua e whakamahia hei tae matua mō ngā karanga ki te mahi. - Paper White
#ffffff— Papamuri whārangi, mata kāri, kuputuhi pātene i runga i te papamuri pōuri, whakahuahua ata—te kānawehi taunoa mō ngā whatunga hua me ngā wāhanga kāwai. - Concrete Gray
#e5e5e5— Ngā rohe, ngā wehewehe, ngā rārangi angiangi e wehewehe ana i ngā wāhanga whatunga, ngā whakarārangi ngawari o ngā āpure whakauru. - Soft Mist
#f5f5f5— He tae papamuri ngawari mō ngā mata tuarua, he whakatere whakakī āpure rapu, he papamuri tohu. - Steel
#707072— Kuputuhi tuarua, kuputuhi āwhina kua wahangu, ngā whakarārangi ata kua whakaitihia, ngā tapanga kongakonga paraoa, ngā wehewehe hononga hiku. - Faint Gray
#9e9ea0— Kua monokia ngā whakahuahua ata, ngā huānga iti o te atanga kaiwhakamahi, me ngā rohe he iti noa te whakamārama.
Momotuhi
mai i te 12 ki te 76px · 6 ngā taahiraa
- Helvetica Now Text Medium — whakakapinga: Inter · ngā whakatakotoranga 500 · Momotuhi Waenga Kuputuhi Helvetica Now - i kitea i roto i ngā raraunga kua waruhia engari kāore i whakaahuahia e te AI.
- Helvetica Now Text — whakakapinga: Inter or Helvetica Neue · ngā whakatakotoranga 400, 500 · Ko te tuhinga matua o te atanga kaiwhakamahi - ngā hononga whakatere, ngā tapanga pātene, ngā taitara kāri, ngā ingoa hua, ngā rārangi hiku, ngā tuhinga tinana katoa.
- Helvetica Now Display Medium — whakakapinga: Inter Medium or Helvetica Neue Medium · ngā whakatakotoranga 500 · Ngā pane wāhanga, ngā tapanga kāwai kāri, ngā pane rahi-waenga - Ko te momotuhi waenga (20-24px) he tohu o ngā pane a Nike, ehara i te mea he nui ngā āhuatanga hoahoa: kāore i te māia, engari he poto tonu.
Ngā wā me te āhua
| Kaupapa | Te tikanga |
|---|---|
| Kiato | matotoru |
| Hipanga taketake | 8px |
| Pūtoro pātene | 30px |
| Te pūtoro o te kāri | 0px |
| Ngā Atarangi | kāore - ngā rohe hei utu mō ngā atarangi |
| I waenganui i ngā wāhanga | 48px |
| Whānui o te whārangi | 1440px |
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Ngā momo āhua ōrite
- Airbnb — He pakitara taiwhanga mā mārie me te tohuwāhi whero korara kotahi
- Apple (España) — pouaka whakaaturanga taiwhanga mā
- Silencio — He rūma mā me ngā taonga e mānu ana. He whakaaturanga taiwhanga i hangaia ki te pepa mahana, kei reira ia huānga e noho ana i tōna tūranga me te papamuri o te oro kino, ā, ko te wahangu he whakatau hoahoa i āta whakaarohia.
- Oakâme — He awheawhe Provençal kua mākū i te rā, i whakairohia ki te kōhatu mahana
- Arc — taiwhanga mā ahumahi i te wai waenganui pō
- Rivian — He monolit hiko kei runga i te pakitara raima o te taiwhanga. E whakaatu ana a Rivian i ia waka hei whakairo i te taha o tētahi wāhi mā nui, me te momotuhi nui rawa atu ka huri hei huānga hoahoanga, me tētahi kōwhai mahana kotahi e pakaru ana i te āhuarangi kotahi, pērā i te hihi o te rā i runga i tētahi mata matte.
- Analogue — Pouaka whakaatu taiwhanga pango – e takoto kau ana ngā taonga i te korenga
- ddna — pouaka whakaaturanga whare taonga mahana i runga i te rinena kāore i rongoatia
- Zellerfeld — He awheawhe whakairo i runga i te māpere mā—ngā mata monolithi o te turanga, he mura kotahi o te kopara, he hāhā o ngā reta iti mai i te papa ki te tuanui
- UY Studio — He wāhi marino te taiwhanga kōhatu o te whare mōneka, he pakitara raima tōna, kei reira ngā pounamu hinu kakara e tū ana i runga i ngā papa ma, e whakamāramahia ana e te rama 400-wati me ngā pūangi hina mahana e whā.
- Basic.Space — taiwhanga tiaki taonga i runga i te māpere mā
- COS — he taiwhanga huatau me ngā pakitara mā