FARFETCH España
He taiwhanga ahua i te momo "poraka mā". Whakaarohia he wāhi hokohoko papai kei reira ngā pakitara, ngā papa, me ngā taonga whakapaipai kua pania ki te mā, ā, ko ngā kākahu me te hunga e mau ana i aua mea anake e waihanga ana i ngā tae, ngā kakano, me ngā whakaaturanga tirohanga katoa.
He "pouaka mā" te mahi a Farfetch: kāore he tae i roto i te atanga, ā, ka taea e te whakaahua ētita te whakatau i ngā whakatau tirohanga katoa. Mā te momotuhi ka taea te mahi hanganga katoa—he momotuhi kore-serif āhuahanga kua hoahoatia (Farfetch Basis) e whakamahia ana i roto i ngā taumaha 400 me te 700, ko ngā pane wāhanga me te tohu ka hangaia i roto i te momotuhi serif e whakaaro ana ki te tuhinga hei tito. He hoahoa te tahora: he ihirangi pokapū, whānui-katoa, he whatunga hua 3- me te 4-pou pakari, he wāhi nui mō te whakatakotoranga wāhanga (48–72px), me te kore rawa o ngā huānga whakapaipai. Kua tangohia te whakapaipai i ngā wāhanga—he rārangi raro mō te rapu, he hononga whakatere huna, he ingoa kāwai kua tuhia ki raro i ngā whakaahua, he taera hua papatahi kāore he atarangi, he rohe rānei. Ko te tae anake i roto i te pūnaha ko ngā whakaahua tonu; he anga te atanga, ehara i te whakaahua tonu.
Kei roto i te whārangi he hanganga whānui-katoa kei waenganui, me te whānui mōrahi o te ihirangi o te ~1280px. He panera angiangi, e toru-rohe te pane (te whakatere kāwai kei te taha maui, te tohu tuhinga kei waenganui, me ngā ata āwhina kei te taha matau), kei raro iho he āpure rapu kei te taha matau. Ko te wāhanga tuatahi he whatunga pou-toru o ngā taera kāwai whānui-katoa (MUJER, HOMBRE, INFANTIL), ia wāhanga he tapanga paparua. Kei raro i ia wāhanga kāwai he whatunga pou-whā o ngā kāri kāwai hua (NOVEDADES, ROPA, BOLSOS, ZAPATOS) me ngā taitara he reta matua katoa. Kei waenganui ngā taitara wāhanga, ā, kua tuhia ki te momotuhi me te indent poutū o te ~48px kei runga me raro. Kāore he rārangi papamuri tauutuutu—ko te whārangi katoa he āpure mā kotahi. Kua hurihia te hiku ki te #222222 hei rārangi pouri kotahi. He pae runga iti te whakatere, kāore he huānga pumau, kāore he tahua nui, kāore hoki he paetaha.
Ko te pūnaha tirohanga e whakahaeretia ana e te whakaahua ahua ētita—he whakaahua nui, he whakaahua teitei te taumira e whakakī ana i te whārangi katoa, e whakaatu ana i ngā tauira o roto o te whare me ngā whakaahua tata o ngā hua. Ko te whakaahua tonu e mahia ana i roto i te papatae ngohengohe, kāore i te tino matotoru: ngā pakitara raima, te kōhatu tūturu, ngā roto koretake, te mārama ngawari o te awatea. Ka tangohia ngā tauira mai i waenganui me te roa katoa, me ngā tūnga ētita, ehara i te tūnga tino pakari o ngā putumōhio hokohoko ipurangi. Ka wehea ngā whakaahua hua (peke, hu) ki te papamuri hina, kōhatu rānei koretake, me te kore he horopaki āhua noho—ko te kaupapa te toa. Kāore te atanga e tāpiri i ngā āhuatanga tirohanga: kāore he ata, kāore he whakapiripiri whakatairanga, kāore he anga whakapaipai. Ko te taonga tirohanga katoa i ahu mai i te tari whakaahua, ehara i te pūnaha hoahoa.
Papatae
Kūpapa
- Carbon
#222222— Kuputuhi tinana, tuhinga whārangi, hononga whakatere, ata, waitohu, hiku, me te tae tata mangu mō te pūnaha tae kotahi katoa. - Paper
#ffffff— Ko te kānawehi whārangi, ngā whakaahua papamuri kāri, ngā mata taera hua, ngā āpure tāuru, me te papamuri matua, e hanga ana i te whakaahua hei tae whakapaipai anake. - Ash Gray
#b6b6b6— Ngā whiu atahanga ngawari, ngā rohe tāpiri, te rārangi rapu i raro i te papamuri, te tūnga kuputuhi wairua i roto i ngā āpure whakauru—te kōwhiringa tino marino, ehara i te mea he kuputuhi kore. - Stone
#f5f5f5— Pānga whakawhiti whakarara mō ngā pae whakatere, te oro mata tuarua mō ngā papa-iti me ngā papamuri pānuitanga, te pānga whakawhiti ngohengohe rawa atu i roto i te puranga. - Graphite
#727272— Kupu āwhina kua wahangu, ngā rohe puka kore mahi, me ngā whakahuahua ata kua monokia—he hina waenga e tohu ana i te whakaiti i te whakanui me te kore e whakararu i te ngāwari o te pānui. - Smoke
#e6e6e6— He wehewehe ngawari i waenga i ngā rarangi hua, he rārangi hanganga e kore e kitea i roto i tētahi tahora maeneene.
Momotuhi
mai i te 13 ki te 30px · 3 ngā taahiraa
- Farfetch Basis — whakakapinga: Söhne (paid) or Inter (free) — both share the geometric humanist proportions; Inter as the practical open-source fallback · ngā whakatakotoranga 400, 700 · Ka whakamahia he momotuhi āhua-kore-serif i hangaia kia rite ki te hiahia o te kaiwhakamahi mō ngā mea katoa e whakaaturia ana ki te kaiwhakamahi: ngā hononga whakatere i te 13–15px/400, te tuhinga tinana me ngā whakaahuatanga hua i te 15px/400, ngā pane wāhanga i te 22–30px/400, me te tohu FARFETCH i te 700. Ko ngā pane 400-anake he nekehanga ātaahua mai i te momotuhi mātotoru: he taumaha auau, he māia, engari kāore i te tino mātotoru, ko te 700 ia e rāhuitia ana mō te tohu me ngā ingoa kāwai tino whakapuaki. Mā tēnei āhuahanga motuhake ka whakarite kia ōrite te rerekētanga o ngā whiu me te mahana ngawari, āhua tangata e kore e taea e te momotuhi paerewa Helvetica.
Ngā wā me te āhua
| Kaupapa | Te tikanga |
|---|---|
| Kiato | matotoru |
| Hipanga taketake | 24px |
| Pūtoro pātene | 0px |
| Te pūtoro o te kāri | 0px |
| Ngā Atarangi | kāore - ngā rohe hei utu mō ngā atarangi |
| I waenganui i ngā wāhanga | 48-72px |
| Whānui o te whārangi | 1280px |
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Ngā momo āhua ōrite
- MAKR — He pouaka whakaaturanga whare taonga mō ngā taonga hiako hanga-ā-ringa. He rūma marino, he mā katoa, kei reira ngā tapanga i roto i te mangumangu pango mahana e rere ana i raro i ngā whakaahua nunui o ngā taonga hiako e puritia ana i te ringa, e tū ana rānei ki te whenua, ko te tae anake e whakataurite ana i te rārangi mārie o te hiako.
- Franco Maria Ricci Editore — Rārangi Taiwhanga Toi Whakapaipai - Ngā rārangi koura kua orohia i runga i te pepa ma
- Laura Monin — Pakitara taiwhanga ētita, māpere mā, tānga waituhi
- OhDada — Pakitara taiwhanga ētita
- Cursor — He awheawhe hanga pepa reka, e whakamāramahia ana e ngā waro e mura ana
- Structured — Taiwhanga taiwhanga o te Renaissance i runga i te pepa rite ki te kirihou
- MindMarket — He pukapuka pakiwaitara whakamarie i runga i te pepa kirīmi - he kānawehi ētita hoahoa, kei reira ngā pane kōrero nui a Inter me ngā kiripuaki pepa kua tapahia e noho tahi ana i runga i te mata ngohengohe kua mākū ki te rā.
- Airbnb — He pakitara taiwhanga mā mārie me te tohuwāhi whero korara kotahi
- Apple (España) — I te awatea ngawari, he wāhi mā kotahi, he ātaahua, he māmā te taiwhanga o te whare taonga, ko ia whakaaturanga he rama e whakamārama ana i te pakitara he mātotoru te tae.
- Lamborghini — Tae tinana mangu i roto i te whare whakaaturanga, i raro i ngā rama - kotahi te motuka kōwhai
- Amplemarket — He wāhi mahi kua mākūkū i te rā, kua kapi katoa i te konifeti
- Getharvest — He tēpu i te wā koura – he kānawehi kirīmi mahana, he kāri pōhi mā e iri ana i runga i te kānawehi, me te mura karaka kanapa kotahi