FARFETCH España
He hale hōʻikeʻike lole i ke ʻano "white cube". E noʻonoʻo i kahi wahi kūʻai kūʻai kiʻekiʻe kahi i hoʻokeʻokeʻo ʻia ai nā paia, nā papahele, a me nā mea paʻa, a ʻo nā lole a me ka poʻe e ʻaʻahu ana iā lākou e hana i kēlā me kēia kala, ʻano, a me ka ʻike maka.
Hana ʻo Farfetch ma ke ʻano he hale hōʻikeʻike lole "keʻokeʻo cube": ʻaneʻane nele loa ke kala o ka interface, e ʻae ana i nā kiʻi hoʻoponopono e kuhikuhi i nā hoʻoholo ʻike maka āpau. Hāʻawi ʻo Typography i nā hana hoʻonohonoho āpau—hoʻohana ʻia kahi font sans-serif geometric i hoʻolālā ʻia (Farfetch Basis) i nā kaupaona 400 a me 700, ʻoiai ua hōʻike ʻia nā poʻo inoa ʻāpana a me ka logo i loko o kahi font serif e mālama ana i ka kikokikona ma ke ʻano he haku mele. He ʻano hoʻolālā ka hoʻonohonoho: kikowaena, ʻike piha-ākea, nā grids huahana 3- a me 4-kolamu paʻa, kahi ākea no ke kau ʻana o ka ʻāpana (48-72px), a me ka nele loa o nā mea hoʻonaninani. Ua wehe ʻia nā ʻāpana mai ka hoʻonani ʻana—nā laina lalo no ka ʻimi ʻana, nā loulou hoʻokele huna, nā inoa mahele nui ma lalo o nā kiʻi, nā tile huahana pālahalaha me ka ʻole o nā aka a i ʻole nā palena. ʻO ke kala wale nō i loko o ka ʻōnaehana ʻo nā kiʻi ponoʻī; he kiʻi ka interface, ʻaʻole ke kiʻi ponoʻī.
Hōʻike ka ʻaoʻao i kahi haku mele kikowaena, piha-laulā me ka laulā o ka ʻike kiʻekiʻe loa o ~1280px. ʻO ke poʻomanaʻo he panela lahilahi, ʻekolu-ʻāpana (hoʻokele mahele ma ka hema, hōʻailona kikokikona kikowaena, a me nā kiʻiona kōkua ma ka ʻākau), ma lalo iho he kahua huli ma ka ʻākau. ʻO ka ʻāpana mua he grid ʻekolu-kolume o nā tile mahele piha-laulā (MUJER, HOMBRE, INFANTIL), kēlā me kēia me kahi lepili overlay. Ma lalo o kēlā me kēia ʻāpana mahele he grid ʻehā-kolume o nā kāleka mahele huahana (NOVEDADES, ROPA, BOLSOS, ZAPATOS) me nā poʻo inoa me nā pāpale āpau. Aia nā poʻo inoa ʻāpana i waenakonu a kākau ʻia i loko o kahi font me kahi indent vertical o ~48px ma luna a ma lalo. ʻAʻohe kaha hope ʻokoʻa—ʻo ka ʻaoʻao holoʻokoʻa he kahua keʻokeʻo paʻa hoʻokahi. Ua hoʻohuli ʻia ka footer i #222222 ma ke ʻano he kaha ʻeleʻele hoʻokahi. ʻO ka hoʻokele he pā luna minimalist me nā mea paʻa ʻole, ʻaʻohe papa kuhikuhi mega, a ʻaʻohe ʻaoʻao ʻaoʻao.
ʻO ke kiʻi ʻana i nā ʻano hana hoʻoponopono ka mea i hoʻomalu ʻia e ka ʻōnaehana ʻike maka—nā kiʻi nui, kiʻekiʻe ke kūlana e hoʻopiha ana i ka ʻaoʻao holoʻokoʻa, e hōʻike ana i nā hiʻohiʻona i loko o nā hale hoʻolālā a me nā kiʻi kokoke o nā huahana. Hoʻokō ʻia ke kiʻi ponoʻī i loko o kahi palette muted, desaturated: nā paia sima, nā pōhaku maoli, nā loko kūlike ʻole, ka mālamalama o ke ao. Ua paʻi ʻia nā hiʻohiʻona ma waena a me ka lōʻihi piha, me nā kūlana hoʻoponopono, ʻaʻole nā kūlana koʻikoʻi o nā papa inoa e-commerce. Hoʻokaʻawale ʻia nā kiʻi huahana (ʻeke, kāmaʻa) e kūʻē i kahi hina hina a pōhaku paha, me ka ʻole o kekahi ʻano nohona—ʻO ke kumuhana ke protagonist. ʻAʻole hoʻohui ka interface i nā mea ʻike maka: ʻaʻohe kiʻiona, ʻaʻohe pepili hoʻolaha, ʻaʻohe mōlina hoʻonaninani. Loaʻa nā waiwai ʻike maka a pau mai ka ʻoihana kiʻi paʻi kiʻi mai, ʻaʻole ka ʻōnaehana hoʻolālā.
Paleta
Kūlike ʻole
- Carbon
#222222— Kikokikona kino, kikokikona ʻaoʻao, nā loulou hoʻokele, nā ikona, ka logo, ka footer, a me kahi leo kala ʻaneʻane ʻeleʻele no ka ʻōnaehana monochrome holoʻokoʻa. - Paper
#ffffff— ʻO ka canvas ʻaoʻao, nā kiʻi kāleka hope, nā ʻili tile huahana, nā kahua hoʻokomo, a me ke kua nui, ka mea e hoʻolilo ai i ke kiʻi i mea hoʻonaninani kala wale nō. - Ash Gray
#b6b6b6— Nā hahau ikona maalea, nā palena keu, ka laina huli ma lalo ma ke kua, kahi mea hoʻopaʻa kikokikona ʻuhane ma nā kahua hoʻokomo—ʻo ke koho mālie loa, ʻaʻole kūlike me ke kikokikona. - Stone
#f5f5f5— Ka hopena hoʻololi hoʻopololei no nā kaola hoʻokele, ka leo ʻili lua no nā subbars a me nā kua hoʻolaha, ka hopena hoʻololi palupalu loa i ka waihona. - Graphite
#727272— Kikokikona kōkua i hāmau ʻole ʻia, nā palena o ke ʻano hana ʻole, a me nā kiʻiona i hoʻopau ʻia—he hina waena e hōʻike ana i ka emi ʻana o ke koʻikoʻi me ka ʻole o ka mōhai ʻana i ka hiki ke heluhelu ʻia. - Smoke
#e6e6e6— Nā mea hoʻokaʻawale maalea ma waena o nā lālani o nā huahana, kahi laina hoʻonohonoho i ʻike iki ʻia i kahi hoʻonohonoho maʻalahi ʻole.
Palapala hoʻopili
mai 13 a 30px · 3 mau ʻanuʻu
- Farfetch Basis — pani: Söhne (paid) or Inter (free) — both share the geometric humanist proportions; Inter as the practical open-source fallback · nā hoʻolālā 400, 700 · Hoʻohana ʻia kahi kinona sans-serif geometric i hoʻolālā pono ʻia no nā mea āpau i hōʻike ʻia i ka mea hoʻohana: nā loulou hoʻokele ma 13–15px/400, ke kino kikokikona a me nā wehewehe huahana ma 15px/400, nā poʻo inoa ʻāpana ma 22–30px/400, a me ka logo FARFETCH ma 700. ʻO nā poʻo inoa 400 wale nō he neʻe ʻana mai ka wiwo ʻole: he kaumaha maʻamau, hilinaʻi, akā ʻaʻole wiwo ʻole loa nā poʻo inoa ʻāpana, ʻoiai ʻo 700 i mālama ʻia no ka logo a me nā inoa mahele hōʻike nui loa. Hōʻoia kēia geometry kūikawā i ka ʻokoʻa like o ka hahau a me kahi mehana akahai a kanaka ʻaʻole hiki i ka kinona Helvetica maʻamau ke hoʻokō.
Nā wā a me ke ʻano
| Kumu | Manaʻo |
|---|---|
| Ka nui o ka paʻa | mānoanoa |
| Kaʻanuʻu kumu | 24px |
| Ka radius o ke pihi | 0px |
| Ka laulā o ke kāleka | 0px |
| Nā aka | ʻaʻohe - nā palena ma kahi o nā aka |
| Ma waena o nā ʻāpana | 48-72px |
| Ka laulā o ka ʻaoʻao | 1280px |
E kūkulu ʻo AI i kāu pūnaewele ma ke ʻano FARFETCH España a hoʻopiha iā ia
- E hoʻopiha me nā huahana a me nā pou ma o ka loulou - Instagram, TikTok, Facebook.
- E hoʻoili i ka ʻike mai kāu pūnaewele kahiko—e kuhikuhi wale i ka helu wahi.
- Hoʻolālā hou ma ka ʻenekini maikaʻi loa: React ( Next.js) me ka hoʻoili ʻana o ke kikowaena a me ka hoʻonui ʻana o SEO ma waho o ka pahu.
- Hoʻonohonoho piha ʻana i ka SEO no nā hopena hulina a me nā ʻōlelo paipai pūnaewele neural.
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