Obviously
A whimsical clay animation on white paper. Zams depicts friendly geometric clay creatures on a clean, almost sterile white background, allowing a single vibrant purple to do all the chromatic work and a warm serif font to provide the typographic warmth.
Palette
Brand
- Iris Violet
#7451f2 - Deep Iris
#5952a1
Neutral
- Cobalt Info
#0072c6 - Powder Blue
#d6e5ff - Graphite Ink
#272727 - Slate
#5d5d5d - Ash
#4f4f4f - Mauve Dust
#a69ea7
Typography
from 11 to 52px · 8 steps
- Lustria — replacement: DM Serif Display · outlines 400
- DM Sans — replacement: Inter · outlines 400, 500, 600, 700
- Martian Mono — replacement: JetBrains Mono · outlines 400, 500
Intervals and form
| Purpose | Meaning |
|---|---|
| Density | average |
| Basic step | 8-16px |
| Button radius | 4px |
| Card radius | 4px |
| Shadows | no - borders instead of shadows |
| Between sections | 64px |
| Page width | 1200px |
AI will build your website in Obviously style and fill it
- Fill with products and posts via the link - Instagram, TikTok, Facebook.
- Transfer content from your old site—just specify the address.
- Modern design on the best engine: React ( Next.js) with server rendering and SEO optimization out of the box.
- Fully automated SEO optimization for search results and neural network recommendations.
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